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Product Roadmapping Software
Last updated
In 2024, ProductPlan's revenue reached $16M. The company previously reported $7.2M in 2024. Since its launch in 2013, ProductPlan has shown consistent revenue growth.
ProductPlan is a bootstrapped Strategy And Innovation Roadmapping Tools startup. Founded in 2013, ProductPlan has grown to $16M in revenue without raising any venture capital or outside funding.
As a self-funded Strategy And Innovation Roadmapping Tools SaaS company, ProductPlan has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
We do not have customer count information for ProductPlan yet.
ProductPlan employs approximately 50 people as of 2026, down from 67 in 2023, including 8 sales reps that carry a quota.
ProductPlan generates $16M in revenue.
ProductPlan was founded by Tim Leonard.
The CEO of ProductPlan is Tim Leonard.
ProductPlan is bootstrapped and has not raised outside funding.
ProductPlan has 50 employees.
ProductPlan is headquartered in Santa Barbara, California, United States.
ProductPlan operates across multiple industries. Browse revenue, funding, and growth data for ProductPlan in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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2024 Revenue
$16M
Funding
$0
Team
50
Founded
2013
| Year | Milestone | Source |
|---|---|---|
| 2024 | ProductPlan Hit $16m revenue in November 2024 | zoominfo.com |
| 2024 | ProductPlan Hit $7.2m revenue in October 2024 | Estimated |
| 2023 | ProductPlan Hit $5.1m revenue in November 2023 | Estimated |
| 2022 | ProductPlan Hit $5.6m revenue in November 2022 | |
| 2022 | ProductPlan Hit $5.6m revenue in May 2022 | |
| 2021 | ProductPlan Hit $5.1m revenue in November 2021 | |
| 2020 | ProductPlan Hit $4.5m revenue in August 2020 | |
| 2013 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 50 employees (December 2024) | |
| 2024 | Reached 67 employees (October 2024) | |
| 2023 | Reached 67 employees (November 2023) | |
| 2023 | Reached 67 employees (September 2023) | |
| 2023 | Reached 83 employees (January 2023) | |
| 2022 | Reached 75 employees (November 2022) | |
| 2022 | Reached 75 employees (May 2022) | |
| 2022 | Reached 78 employees (January 2022) | |
| 2021 | Reached 72 employees (November 2021) | |
| 2021 | Reached 72 employees (August 2021) | |
| 2020 | Reached 63 employees (December 2020) | |
| 2020 | Reached 63 employees (November 2020) | |
| 2020 | Reached 10 employees (August 2020) | |
| 2020 | Reached 43 employees (June 2020) | |
| 2019 | Reached 40 employees (December 2019) | |
| 2018 | Reached 28 employees (December 2018) |
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