ProductPlanrevenue
Strategy And Innovation Roadmapping ToolsSanta Barbara, CaliforniaFounded 2013CEO Tim Leonard
ProductPlan is product management and roadmapping solutions.
ProductPlan revenue
ProductPlan has not published its revenue. ZoomInfo puts it at about $16M a year (November 2024).
All 6 revenue readings, with sources
| As of | Revenue | Source |
|---|---|---|
| Aug 2020 | $4.5M | – |
| Nov 2021 | $5.1M | – |
| May 2022 | $5.6M | – |
| Nov 2023 | $5.1MEST. | GetLatka estimate |
| Oct 2024 | $7.2MEST. | GetLatka estimate |
| Nov 2024 | $16MEST. | ZoomInfo estimate |
– source not recorded
ProductPlan competitors
ProductPlan competes most directly with monday.com, Productboard, Aha!, airfocus by Lucid and 1 other.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 monday.com | $1.2B | $384.1M | 1,688 | 59.2K | 2012 |
 Productboard | $71.8M | $261.7M | 334 | 4K | 2014 |
 Aha! | $45.8M | – | 416 | – | 2013 |
| ProductPlan | $16M | – | 50 | – | 2013 |
 airfocus by Lucid | $4.2M | $20.1M | 38 | 700 | 2017 |
 ProdPad | $1.3M | – | 12 | – | 2012 |
ProductPlan CEO, founders & employees
Tim Leonard founded ProductPlan in 2013 and runs it as CEO. ProductPlan had 50 employees (December 2024, LinkedIn), down from 67 a year earlier.
- Tim LeonardFounder & CEO
All 16 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Dec 2024 | 50 | |
| Oct 2024 | 67 | |
| Nov 2023 | 67 | – |
| Sep 2023 | 67 | – |
| 2023 | 83 | – |
| Nov 2022 | 75 | – |
| May 2022 | 75 | – |
| 2022 | 78 | – |
| Nov 2021 | 72 | – |
| Aug 2021 | 72 | – |
| Dec 2020 | 63 | – |
| Nov 2020 | 63 | – |
| Aug 2020 | 10 | – |
| Jun 2020 | 43 | – |
| Dec 2019 | 40 | – |
| Dec 2018 | 28 | – |
ProductPlan FAQ
What is ProductPlan's revenue?
ZoomInfo estimates ProductPlan's revenue at about $16M a year (November 2024). The company hasn't published its own figure.
How many employees does ProductPlan have?
ProductPlan had 50 employees in December 2024, according to LinkedIn.
Who is the CEO of ProductPlan?
Tim Leonard is the CEO of ProductPlan and founded the company in 2013.
Who founded ProductPlan?
Tim Leonard founded ProductPlan in 2013.
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How this page is sourced
2 from public sources · 3 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.
Updated Sep 30, 2026Data disclaimerReport a correctionClaim this profileRun ProductPlan? Join the podcast