ProductPlan
2024 Revenue
$16M
Funding
$0
YOY
216.2%
Team
50
Founded
2013
How ProductPlan CEO Tim Leonard grew ProductPlan to $16M revenue with a 50 person team in 2024.
Product Roadmapping Software
Last updated
ProductPlan Revenue
In 2024, ProductPlan's revenue reached $16M. The company previously reported $7.2M in 2024. Since its launch in 2013, ProductPlan has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | ProductPlan Hit $16m revenue in November 2024Source | |
| 2024 | ProductPlan Hit $7.2m revenue in October 2024 | |
| 2023 | ProductPlan Hit $5.1m revenue in November 2023 | |
| 2022 | ProductPlan Hit $5.6m revenue in November 2022 | |
| 2022 | ProductPlan Hit $5.6m revenue in May 2022 | |
| 2021 | ProductPlan Hit $5.1m revenue in November 2021 | |
| 2020 | ProductPlan Hit $4.5m revenue in August 2020 | |
| 2013 | Launched with $0 revenue |
ProductPlan Valuation, Funding Rounds
ProductPlan is a bootstrapped Strategy And Innovation Roadmapping Tools startup. Founded in 2013, ProductPlan has grown to $16M in revenue without raising any venture capital or outside funding.
As a self-funded Strategy And Innovation Roadmapping Tools SaaS company, ProductPlan has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|
ProductPlan Employees & Team Size
ProductPlan employs approximately 50 people as of 2026, down from 67 in 2023, including 8 sales reps that carry a quota.
| Year | Milestone |
|---|---|
| 2024 | Reached 50 employees (December 2024) |
| 2024 | Reached 67 employees (October 2024) |
| 2023 | Reached 67 employees (November 2023) |
| 2023 | Reached 67 employees (September 2023) |
| 2023 | Reached 83 employees (January 2023) |
| 2022 | Reached 75 employees (November 2022) |
| 2022 | Reached 75 employees (May 2022) |
| 2022 | Reached 78 employees (January 2022) |
| 2021 | Reached 72 employees (November 2021) |
| 2021 | Reached 72 employees (August 2021) |
| 2020 | Reached 63 employees (December 2020) |
| 2020 | Reached 63 employees (November 2020) |
| 2020 | Reached 10 employees (August 2020) |
| 2020 | Reached 43 employees (June 2020) |
| 2019 | Reached 40 employees (December 2019) |
| 2018 | Reached 28 employees (December 2018) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for ProductPlan yet.
Frequently Asked Questions about ProductPlan
What is ProductPlan's revenue?
ProductPlan generates $16M in revenue.
Who founded ProductPlan?
ProductPlan was founded by Tim Leonard.
Who is the CEO of ProductPlan?
The CEO of ProductPlan is Tim Leonard.
How much funding does ProductPlan have?
ProductPlan raised $0.
How many employees does ProductPlan have?
ProductPlan has 50 employees.
Where is ProductPlan headquarters?
ProductPlan is headquartered in Santa Barbara, California, United States.
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Compare ProductPlan to the industry
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Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .
Data Disclaimer
All figures on this page are GetLatka estimates from public sources and proprietary models. They are not verified by the company.
Not financial advice. Read full disclaimer.
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