ProductPlan
2024 Revenue
$16M(Est.)
Team
50
Founded
2013
ProductPlan Revenue (2024)
ProductPlan generated an estimated $16M in annual revenue in 2024. Source: zoominfo.com estimate
Product Roadmapping Software
Last updated
ProductPlan Revenue
ProductPlan generated an estimated $16M in annual revenue in 2024. GetLatka previously estimated $5.1M in 2023.
| Year | Milestone | Source |
|---|---|---|
| 2024 | ProductPlan Hit $16m revenue in November 2024 | zoominfo.comEstimated |
| 2024 | ProductPlan Hit $7.2m revenue in October 2024 | Estimated |
| 2023 | ProductPlan Hit $5.1m revenue in November 2023 | Estimated |
| 2022 | ProductPlan Hit $5.6m revenue in May 2022 | Not recorded |
| 2021 | ProductPlan Hit $5.1m revenue in November 2021 | Not recorded |
| 2020 | ProductPlan Hit $4.5m revenue in August 2020 | Not recorded |
Founder / CEO
Tim Leonard
CEO
Tim Leonard joined ProductPlan, a Santa Barbara-based maker of product roadmapping software, as chief executive officer in 2022; the company itself was founded in 2013 by Jim Semick and Greg Goodman. He previously co-founded talentReef, an early social recruiting platform, serving as its CEO from 2009 to 2014 and later as chief strategy officer, and earlier founded the recruiting and sales consulting firm Clearhire.
ProductPlan Leadership Team & Contacts
Tim Leonard is the CEO of ProductPlan. GetLatka tracks 1 person at ProductPlan (1 founder, 1 executive), with job titles, tenure and LinkedIn profiles.
| Name | Title | Position | Location | Start | End | ||
|---|---|---|---|---|---|---|---|
| Tim Leonard | CEO | Founder, CEO | - | Sign up to view | - | - |
How to contact ProductPlan
- Headquarters
- Santa Barbara, California, United States
- Website
- productplan.com
Verified work emails for the ProductPlan people listed above are available to GetLatka members; public listings show a masked address only. Listed here and want your details removed? Request removal.
ProductPlan Competitors & Alternatives
The closest alternatives to ProductPlan are Aha!, monday.com and airfocus by Lucid. ProductPlan generates $16M in revenue with 50 employees. Every one of the 20 alternatives below is compared with ProductPlan on revenue, funding, customers, team size and founding year.
ProductPlan vs its top alternatives
ProductPlan is pinned as the first column so every figure is read against it. Blank cells are figures we have not verified, never zeros.
| Company | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $16M | $45.8M | $1.2B | $4.2M | $71.8M | $1.3M | $16M | $15.9M | $15.8M | $16.2M |
| Valuation | $240M | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Funding raised | Not disclosed | Not disclosed | $384.1M | $20.1M | $261.7M | Not disclosed | Not disclosed | Not disclosed | Not disclosed | $33.2M |
| Customers | Not disclosed | Not disclosed | 59.2K | 700 | 4K | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Team size | 50 | 416 | 1.7K | 38 | 334 | 12 | 19 | 100 | 84 | 73 |
| Founded | 2013 | 2013 | 2012 | 2017 | 2014 | 2012 | 2004 | 2014 | 2014 | 2015 |
| HQ | Santa Barbara, United States | United States | Israel | Germany | United States | United Kingdom | Canada | United States | United States | United States |
ProductPlan competitors ranked

1. Aha!
United States · Strategy And Innovation Roadmapping Tools
As part of an innovation management program, the Aha! platform provides a portfolio management framework for product strategy, requirements management, release management, idea…
- Revenue
- $45.8M
- Team size
- 416
- Founded
- 2013

2. monday.com
Israel · Strategy And Innovation Roadmapping Tools
monday.com Ltd is an Israeli-based cloud-based platform that allows users to create their own applications and project management software.
- Revenue
- $1.2B
- Funding
- $384.1M
- Customers
- 59.2K
- Team size
- 1.7K
- Founded
- 2012

3. airfocus by Lucid
Germany · Strategy And Innovation Roadmapping Tools
airfocus is the modular product management platform that empowers teams to build better products, faster. From prioritization and roadmapping to managing objectives and insights…
- Revenue
- $4.2M
- Funding
- $20.1M
- Customers
- 700
- Team size
- 38
- Founded
- 2017

4. Productboard
United States · Strategy And Innovation Roadmapping Tools
Productboard is a product management software platform that helps product teams prioritize their roadmap, gather customer feedback, and collaborate on product decisions. The…
- Revenue
- $71.8M
- Funding
- $261.7M
- Customers
- 4K
- Team size
- 334
- Founded
- 2014

5. ProdPad
United Kingdom · Strategy And Innovation Roadmapping Tools
Your product is central to your business’s success. ProdPad provides product management software that helps you and your team to collect ideas, identify priorities, and build…
- Revenue
- $1.3M
- Team size
- 12
- Founded
- 2012
Other Strategy And Innovation Roadmapping Tools companies similar to ProductPlan

6. Qnext Corp
Canada · Strategy And Innovation Roadmapping Tools
Developer of a hybrid point-to-point software-only service designed to improve security. The company's platform allows users to remotely access, share, stream, manage, download…
- Revenue
- $16M
- Team size
- 19
- Founded
- 2004

7. Wursta
United States · Strategy And Innovation Roadmapping Tools
Helping organizations maximize their use of the cloud and develop cultures of continuous innovation powered by real-time collaboration
- Revenue
- $15.9M
- Team size
- 100
- Founded
- 2014

8. WOAS Technology Pvt. Ltd.
United States · Strategy And Innovation Roadmapping Tools
N/A
- Revenue
- $15.8M
- Team size
- 84
- Founded
- 2014

9. Tonkean
United States · Strategy And Innovation Roadmapping Tools
Developer of a next generation business dashboard designed to manage the real progress and ongoing status of the project. The company's business dashboard automatically is a web…
- Revenue
- $16.2M
- Funding
- $33.2M
- Team size
- 73
- Founded
- 2015

10. Slidepresenter
Germany · Strategy And Innovation Roadmapping Tools
SlidePresenter.com is an online platform that offers comprehensive solutions for creating, managing, and delivering presentations. It provides users with intuitive tools and…
- Revenue
- $16.3M
- Customers
- 100
- Team size
- 51
- Founded
- 2011

11. Uniform
United States · Strategy And Innovation Roadmapping Tools
Uniform is the visual workspace that empowers digital teams to quickly blend content, data, design, and technology from anywhere to deliver winning multichannel experiences.
- Revenue
- $15.6M
- Funding
- $33M
- Team size
- 142
- Founded
- 2020

12. Loxonet
China · Strategy And Innovation Roadmapping Tools
Loxonet is an employee app that provides various functions and features for businesses. It offers a platform for employees to communicate, collaborate, and access important…
- Revenue
- $15.6M
- Team size
- 2
- Founded
- 2018

13. Wrench Solutions
India · Strategy And Innovation Roadmapping Tools
Developer of an online project management platform designed to manage projects online and in real-time. The company's platform allows users to execute project deliverables on a…
- Revenue
- $15.6M
- Customers
- 90
- Team size
- 253
- Founded
- 1994

14. Brightidea
United States · Strategy And Innovation Roadmapping Tools
Provider of an online innovation management platform intended to accelerate innovation. The company's platform offers idea management, pipeline tracking, customer feedback, expert…
- Revenue
- $16.4M
- Customers
- 2M
- Team size
- 66
- Founded
- 1999

15. Brightidea
United States · Strategy And Innovation Roadmapping Tools
Provider of an online innovation management platform intended to accelerate innovation. The company's platform offers idea management, pipeline tracking, customer feedback, expert…
- Revenue
- $16.4M
- Customers
- 2M
- Team size
- 66
- Founded
- 1999

16. Brightidea
United States · Strategy And Innovation Roadmapping Tools
Provider of an online innovation management platform intended to accelerate innovation. The company's platform offers idea management, pipeline tracking, customer feedback, expert…
- Revenue
- $16.4M
- Customers
- 2M
- Team size
- 66
- Founded
- 1999

17. TraceGains
United States · Strategy And Innovation Roadmapping Tools
Founded in 2008, TraceGains connects people and information so teams can work smarter. As a global technology company, we provide networked innovation, quality, and compliance…
- Revenue
- $15.5M
- Team size
- 141
- Founded
- 2008

18. Jolt
United States · Strategy And Innovation Roadmapping Tools
Jolt is operations execution software available on smartphones and tablets that helps restaurants, retail, hospitality, and other businesses achieve team accountability, digital…
- Revenue
- $16.5M
- Customers
- 1K
- Team size
- 150
- Founded
- 2012

19. Wrk
Canada · Strategy And Innovation Roadmapping Tools
Wrk combines the power of advanced automation technology and a human community to fulfill your company’s work at exactly the scale you need. No volume minimums and a skilled…
- Revenue
- $15.3M
- Team size
- 102
- Founded
- 2019

20. OnePlan
United States · Strategy And Innovation Roadmapping Tools
OnePlan offers a strategic portfolio, financial and resource management solution that fits the needs of every PMO. Optimize your portfolio, financials and resources enterprise…
- Revenue
- $16.7M
- Team size
- 152
ProductPlan vs the Strategy And Innovation Roadmapping Tools market
ProductPlan ranks #8 of 26 Strategy And Innovation Roadmapping Tools companies by annual revenue, putting it in the top 31% of the market.
- Companies tracked
- 26
- Median revenue
- $3.5M
- Median funding
- $23M
- Median team size
- 31
All Strategy And Innovation Roadmapping Tools companies ranked by revenue
ProductPlan Employees & Team Size
ProductPlan employs approximately 50 people as of 2024, down from 67 in 2023, including 8 sales reps that carry a quota.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 50 employees (December 2024) | |
| 2024 | Reached 67 employees (October 2024) | |
| 2023 | Reached 67 employees (November 2023) | Not recorded |
| 2023 | Reached 67 employees (September 2023) | Not recorded |
| 2023 | Reached 83 employees (January 2023) | Not recorded |
| 2022 | Reached 75 employees (November 2022) | Not recorded |
| 2022 | Reached 75 employees (May 2022) | Not recorded |
| 2022 | Reached 78 employees (January 2022) | Not recorded |
| 2021 | Reached 72 employees (November 2021) | Not recorded |
| 2021 | Reached 72 employees (August 2021) | Not recorded |
| 2020 | Reached 63 employees (December 2020) | Not recorded |
| 2020 | Reached 63 employees (November 2020) | Not recorded |
| 2020 | Reached 10 employees (August 2020) | Not recorded |
| 2020 | Reached 43 employees (June 2020) | Not recorded |
| 2019 | Reached 40 employees (December 2019) | Not recorded |
| 2018 | Reached 28 employees (December 2018) | Not recorded |
Frequently Asked Questions about ProductPlan
What is ProductPlan's revenue?
As of 2024, ProductPlan generated an estimated $16M in annual revenue.
Who founded ProductPlan?
ProductPlan was founded by Tim Leonard.
When was ProductPlan founded?
ProductPlan was founded in 2013.
Who is the CEO of ProductPlan?
The CEO of ProductPlan is Tim Leonard.
How many employees does ProductPlan have?
As of 2024, ProductPlan had 50 employees.
Where is ProductPlan headquartered?
ProductPlan is headquartered in Santa Barbara, California, United States.
How do I contact ProductPlan?
You can reach ProductPlan through its website at productplan.com. GetLatka members can also view verified work emails for the people listed on this page.
Who are ProductPlan's competitors?
The closest alternatives to ProductPlan are Aha!, monday.com and airfocus by Lucid. The profile compares each of them with ProductPlan on revenue, funding, customers and team size.
What is the best alternative to ProductPlan?
Aha! is the closest alternative to ProductPlan, generating $45.8M in revenue. Which alternative fits best depends on budget and company size, so compare all 20 alternatives before choosing.
Is ProductPlan bigger than Aha!?
No. Aha! generates $45.8M in revenue versus $16M at ProductPlan.
Compare ProductPlan to the industry
ProductPlan operates across multiple industries. Browse revenue, funding, and growth data for ProductPlan in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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