ProductPlan
2024 Revenue
$16M(Est.)
Team
50
Founded
2013
ProductPlan Revenue (2024)
ProductPlan generated an estimated $16M in annual revenue in 2024. Source: GetLatka estimate
Product Roadmapping Software
Last updated
ProductPlan Revenue
In 2024, ProductPlan's revenue reached $16M. The company previously reported $7.2M in 2024. Since its launch in 2013, ProductPlan has shown consistent revenue growth.
| Year | Milestone | Source |
|---|---|---|
| 2024 | ProductPlan Hit $16m revenue in November 2024 | zoominfo.comEstimated |
| 2024 | ProductPlan Hit $7.2m revenue in October 2024 | Estimated |
| 2023 | ProductPlan Hit $5.1m revenue in November 2023 | Estimated |
| 2022 | ProductPlan Hit $5.6m revenue in May 2022 | Not recorded |
| 2021 | ProductPlan Hit $5.1m revenue in November 2021 | Not recorded |
| 2020 | ProductPlan Hit $4.5m revenue in August 2020 | Not recorded |
| 2013 | Launched with $0 revenue |
Founder / CEO
Tim Leonard
CEO
Tim Leonard joined ProductPlan, a Santa Barbara-based maker of product roadmapping software, as chief executive officer in 2022; the company itself was founded in 2013 by Jim Semick and Greg Goodman. He previously co-founded talentReef, an early social recruiting platform, serving as its CEO from 2009 to 2014 and later as chief strategy officer, and earlier founded the recruiting and sales consulting firm Clearhire.
ProductPlan Employees & Team Size
ProductPlan employs approximately 50 people as of 2026, down from 67 in 2023, including 8 sales reps that carry a quota.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 50 employees (December 2024) | Not recorded |
| 2024 | Reached 67 employees (October 2024) | Not recorded |
| 2023 | Reached 67 employees (November 2023) | Not recorded |
| 2023 | Reached 67 employees (September 2023) | Not recorded |
| 2023 | Reached 83 employees (January 2023) | Not recorded |
| 2022 | Reached 75 employees (November 2022) | Not recorded |
| 2022 | Reached 75 employees (May 2022) | Not recorded |
| 2022 | Reached 78 employees (January 2022) | Not recorded |
| 2021 | Reached 72 employees (November 2021) | Not recorded |
| 2021 | Reached 72 employees (August 2021) | Not recorded |
| 2020 | Reached 63 employees (December 2020) | Not recorded |
| 2020 | Reached 63 employees (November 2020) | Not recorded |
| 2020 | Reached 10 employees (August 2020) | Not recorded |
| 2020 | Reached 43 employees (June 2020) | Not recorded |
| 2019 | Reached 40 employees (December 2019) | Not recorded |
| 2018 | Reached 28 employees (December 2018) | Not recorded |
Frequently Asked Questions about ProductPlan
What is ProductPlan's revenue?
As of 2024, ProductPlan generated an estimated $16M in annual revenue.
Who founded ProductPlan?
ProductPlan was founded by Tim Leonard.
When was ProductPlan founded?
ProductPlan was founded in 2013.
Who is the CEO of ProductPlan?
The CEO of ProductPlan is Tim Leonard.
How many employees does ProductPlan have?
As of 2024, ProductPlan had 50 employees.
Where is ProductPlan headquartered?
ProductPlan is headquartered in Santa Barbara, California, United States.
Compare ProductPlan to the industry
ProductPlan operates across multiple industries. Browse revenue, funding, and growth data for ProductPlan in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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