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How ProductPlan CEO Tim Leonard grew to $16M revenue with a 50 person team in 2024.

Product Roadmapping Software

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ProductPlan Revenue

In 2024, ProductPlan's revenue reached $16M. The company previously reported $7.2M in 2024. Since its launch in 2013, ProductPlan has shown consistent revenue growth.

ProductPlan Revenue GrowthReported revenue / ARR over time$0$4M$8M$12M$16M$20M2013201520172019202120232024$0$4.5M$5.6M$16MSource: GetLatka.com
YearMilestoneQuote
2024ProductPlan Hit $16m revenue in November 2024Source
2023ProductPlan Hit $5.1m revenue in November 2023
2022ProductPlan Hit $5.6m revenue in November 2022
2021ProductPlan Hit $5.1m revenue in November 2021
2020ProductPlan Hit $4.5m revenue in August 2020
2013Launched with $0 revenue

ProductPlan Valuation, Funding Rounds

ProductPlan is a bootstrapped Strategy And Innovation Roadmapping Tools startup. Founded in 2013, ProductPlan has grown to $16M in revenue without raising any venture capital or outside funding.

As a self-funded Strategy And Innovation Roadmapping Tools SaaS company, ProductPlan has built its business with no outside investment.

ProductPlan Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$12013Source: GetLatka.com
YearRoundAmountValuation% SoldQuote

Founder / CEO

Tim Leonard

CEO

Tim Leonard is listed as CEO at ProductPlan.

Q&A

QuestionAnswer
What's your age?-
Favorite online tool?-
Favorite book?-
Favorite CEO?-
Advice for 20 year old self-

Customers

We do not have customer count information for ProductPlan yet.

ProductPlan Employees & Team Size

ProductPlan employs approximately 50 people as of 2026, down from 67 in 2023, including 8 sales reps that carry a quota.

ProductPlan Team GrowthReported headcount over time0204060801002013201520172019202120232024005050Source: GetLatka.com
YearMilestone
2024Reached 50 employees (December 2024)
2024Reached 67 employees (October 2024)
2023Reached 67 employees (November 2023)
2023Reached 67 employees (September 2023)
2023Reached 83 employees (January 2023)
2022Reached 75 employees (November 2022)
2022Reached 75 employees (May 2022)
2022Reached 78 employees (January 2022)
2021Reached 72 employees (November 2021)
2021Reached 72 employees (August 2021)
2020Reached 63 employees (December 2020)
2020Reached 63 employees (November 2020)
2020Reached 10 employees (August 2020)
2020Reached 43 employees (June 2020)
2019Reached 40 employees (December 2019)
2018Reached 28 employees (December 2018)

Frequently Asked Questions about ProductPlan

What is ProductPlan's revenue?

ProductPlan generates $16M in revenue.

Who founded ProductPlan?

ProductPlan was founded by Tim Leonard.

Who is the CEO of ProductPlan?

The CEO of ProductPlan is Tim Leonard.

How much funding does ProductPlan have?

ProductPlan is bootstrapped and has not raised outside funding.

How many employees does ProductPlan have?

ProductPlan has 50 employees.

Where is ProductPlan headquarters?

ProductPlan is headquartered in Santa Barbara, California, United States.

Compare ProductPlan to the industry

ProductPlan operates across multiple industries. Browse revenue, funding, and growth data for ProductPlan in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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