Crayon
Valuation
$22.7M
2021 Revenue
$7.6M
Customers
500
Funding
$0
Avg ACV
$15.1K
Team
84
Founded
2014
How Crayon CEO Jonah Lopin grew Crayon to $7.6M revenue and 500 customers in 2021.
Provider of a competitive intelligence & analysis platform intended to help businesses track, analyze and act based on market movements. The company's platform helps to capture and analyze complete competitive intelligence like external messaging and positioning, product and pricing changes, hiring plans, partner strategies and more, enabling businesses to take decisions and act before a competitor does.
Last updated
Crayon Revenue
In 2021, Crayon's revenue reached $7.6M. Since its launch in 2014, Crayon has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2021 | Crayon Hit $7.6m revenue in April 2021 | |
| 2014 | Launched with $0 revenue |
Crayon Valuation, Funding Rounds
Crayon's most recent disclosed valuation is $22.7M.
Crayon is a bootstrapped Business Intelligence Software startup. Founded in 2014, Crayon has grown to $7.6M in revenue without raising any venture capital or outside funding.
As a self-funded Business Intelligence Software SaaS company, Crayon has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|
Crayon Employees & Team Size
Crayon employs approximately 84 people as of 2026, down from 98 in 2023, including 16 sales reps that carry a quota. It serves 500 customers that rely on its solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 84 employees (December 2024) |
| 2024 | Reached 83 employees (October 2024) |
| 2023 | Reached 98 employees (September 2023) |
| 2023 | Reached 128 employees (January 2023) |
| 2022 | Reached 135 employees (January 2022) |
| 2021 | Reached 123 employees (August 2021) |
| 2021 | Reached 90 employees (April 2021) |
Founder / CEO
Jonah Lopin
Jonah Lopin is the CEO and co-founder of Crayon. Prior to Crayon, Jonah was VP Customer Success at HubSpot, joining as an early employee and scaling the team over six years to thousands of customers and hundreds of employees. Jonah has also built and launched social and mobile apps and served as a consultant in the Strategy & Operations group at Deloitte Consulting. Jonah has lived and worked in China, where he focused on entrepreneurship and non-profits. He holds a BA from Cornell and an MBA from MIT Sloan.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Crayon acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about Crayon
What is Crayon's revenue?
Crayon generates $7.6M in revenue.
Who founded Crayon?
Crayon was founded by Jonah Lopin.
Who is the CEO of Crayon?
The CEO of Crayon is Jonah Lopin.
How much funding does Crayon have?
Crayon raised $0.
How many employees does Crayon have?
Crayon has 84 employees.
Where is Crayon headquarters?
Crayon is headquartered in Boston, Massachusetts, United States.
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Compare Crayon to the industry
Crayon operates across multiple industries. Browse revenue, funding, and growth data for Crayon in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .
Data Disclaimer
All figures on this page are GetLatka estimates from public sources and proprietary models. They are not verified by the company.
Not financial advice. Read full disclaimer.
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