CustomerX

Valuation · 2021

$2.5M

2024 Revenue

$390.2K(Est.)

Customers · 2021

100

Funding

$440K

Team

Churn · 2021

1.5%

Founded

2017

CustomerX Revenue, Valuation & Funding (2024)

CustomerX generated an estimated $390.2K in annual revenue in 2024. Source: GetLatka estimate

CustomerX is a Brazilian SaaS platform focused on customer success management for small and medium-sized businesses. Founded in 2017 and based in Brazil, the company began selling in 2018 and has grown to serve approximately 100 customers as of mid-2021, generating roughly $25,000 per month in recurring revenue, equivalent to about $300,000 on an annualized run rate basis.

The company raised two rounds of funding: an initial accelerator round in 2018 and a seed round in 2021 of approximately $400,000 (1,500,000 Brazilian reais), valuing the business at $3,000,000 post-money (10,000,000 reais). The 2021 round represented a 14x ARR multiple and sold 15% of the company. Total funding stands at approximately $400,000.

Leonardo Superti, age 33 at the time of the interview, co-founded CustomerX alongside four co-founders, each holding roughly 20% equity. The team of 24 includes nine engineers and three sales representatives. CustomerX positions itself as an affordable alternative to expensive customer success tools in Brazil, targeting a market it describes as largely untapped.

Last updated Oct 3, 2026

CustomerX Revenue

CustomerX generated an estimated $390.2K in annual revenue in 2024.

CustomerX was generating approximately $25,000 per month in recurring revenue at the time of the June 2021 interview, based on roughly 100 customers each paying an average of $250 per month. On an annualized basis, that equates to a run rate of approximately $300,000.

Year	Milestone	Source
2024	CustomerX Hit $390.2k revenue in October 2024	Estimated
2023	CustomerX Hit $308.5k revenue in November 2023	Estimated
2022	CustomerX Hit $375k revenue in November 2022	Not recorded
2021	CustomerX Hit $300k revenue in June 2021	Not recorded
2020	CustomerX Hit $120k revenue in June 2020	Not recorded
2017	Launched with $0 revenue

Full-year 2020 revenue was $120,000. Approximately one year before the interview, monthly revenue was less than $10,000, implying year-over-year growth of more than 100% by mid-2021. Leonardo Superti confirmed this trajectory directly.

Looking ahead, Superti stated a goal of doubling monthly sales to reach $50,000 in monthly recurring revenue by December 2021, though he acknowledged uncertainty about achieving that target.

CustomerX Valuation, Funding Rounds

CustomerX reached a $2.5M valuation in 2021, set during its Pre-Seed round.

CustomerX has raised $440K in total funding across 2 rounds, most recently a $400K Pre-Seed round in 2021.

Year	Round	Amount	Valuation	% Sold	Source
2021	Pre-Seed	$400K	$2.5M	16%	10:05^[1]
2018	Angel	$40K	-	-	Not recorded

Founder / CEO

Leonardo Superti

CEO

Leonardo Superti, age 33 at the time of the June 2021 interview, is the CEO and a co-founder of CustomerX. He described a career working across small and large companies in customer relationship management before founding CustomerX in 2017.

CustomerX has four co-founders in total, with equity split evenly at approximately 20% each among the five founding members (Superti and four others). All co-founders were active as of the interview. Three focus on development and engineering, while a fourth co-founder named Marcel has moved across marketing and product roles. No prior company exits or outside ventures were discussed.

Contact via Linkedin

Q&A

Question	Answer
What's your age?	36

Customers

CustomerX had approximately 100 paying customers as of June 2021. Customers pay an average of 1,200 Brazilian reais per month, which Superti translated to approximately $250 per month at the prevailing exchange rate of roughly 5 reais to the dollar.

The company acquired six to eight new customers per month on average from Google Ads, spending just $100 on paid ads in the month prior to the interview. No free tier was mentioned. Pricing tiers or per-seat pricing beyond the average monthly figure were not discussed, though Superti noted the company was beginning to separate the software into distinct features to enable expansion revenue.

CustomerX serves 100 customers.

CustomerX Business Model

CustomerX operates a subscription SaaS model, charging customers a monthly recurring fee averaging $250 per account. The company reported 100 customers and approximately $25,000 in monthly recurring revenue as of June 2021, consistent with a straightforward per-account revenue model.

Gross monthly churn was approximately 1% to 1.5% as of the interview date. Expansion revenue represented 10% of total revenue in the month of the interview, with Superti noting the company had just begun actively developing upsell capabilities by separating the product into distinct feature tiers. The BRL-to-USD exchange rate used throughout the interview was approximately 5 reais to the dollar. The 2021 seed round was priced at a 14x ARR multiple. Profitability was not discussed in the interview. Burn rate, runway, CAC beyond the paid-ads figure, LTV, gross margin, and net revenue retention were not discussed.

Point-in-time figures shared on the GetLatka podcast, each linked to the exact moment it was said on camera.

Customers (2021)

100

“Nathan Latka: How many customers do you have today? Leonardo Superti: One hundred. 100 customers.”

Watch at 4:30

Average revenue per user (2021)

$250

“Nathan Latka: So how many dollars are people paying you per month about? Leonardo Superti: $250. 250.”

Watch at 1:32

Gross churn (2021)

1.5% per month

“Leonardo Superti: We have an average of 1% churn a month, 1.5%.”

Watch at 7:34

CustomerX Employees & Team Size

CustomerX employed 24 people as of June 2021. The team included nine engineers and three sales representatives. The remaining headcount was not broken down by function in the interview, though Superti noted the company raised capital specifically to grow its marketing and sales capacity.

CustomerX employs approximately 25 people as of 2026, up from 24 in 2023, including 3 sales reps that carry a quota. It serves 100 customers that rely on its solutions.

Year	Milestone	Source
2024	Reached 25 employees (October 2024)	Not recorded
2023	Reached 24 employees (November 2023)	Not recorded
2022	Reached 30 employees (November 2022)	Not recorded
2021	Reached 24 employees (June 2021)	Interview
2020	Reached 18 employees (November 2020)	Not recorded
2020	Reached 18 employees (June 2020)	Not recorded

Frequently Asked Questions about CustomerX

What is CustomerX's revenue?

As of 2024, CustomerX generated an estimated $390.2K in annual revenue.

What is CustomerX's valuation?

As of 2021, CustomerX was valued at $2.5M.

Who founded CustomerX?

CustomerX was founded by Leonardo Superti.

When was CustomerX founded?

CustomerX was founded in 2017.

Who is the CEO of CustomerX?

The CEO of CustomerX is Leonardo Superti.

How much funding does CustomerX have?

CustomerX raised $440K across 2 rounds.

How many employees does CustomerX have?

As of 2024, CustomerX had 25 employees.

Where is CustomerX headquartered?

CustomerX is headquartered in Brazil.

Compare CustomerX to the industry

CustomerX operates across multiple industries. Browse revenue, funding, and growth data for CustomerX in each sector below.

Full Interview Transcripts

Brazil Customer Success SaaS hits $25k MRR, $3m ValuationJun 22, 2021

Read the full interview and its transcript.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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