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San Francisco, California, United States
Developer of an in-store customer tracking system designed to provide full path customer analytics. The company's full SaaS in-store customer tracking system includes video and camera tracking is designed to provide robust cloud-based data collection and integration of (PoS) and other data, and also business-focused set of reports to drive store layout, merchandising, and staff optimization for brick and mortar retailers.
Last updated
In 2021, Digital Mortar's revenue reached $306.6K. Since its launch in 2016, Digital Mortar has shown consistent revenue growth.
Digital Mortar reached a $919.9K valuation in 2025, set during its M&A Offer round.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $919.9K | - |
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| What's your age? | - |
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We do not have customer count information for Digital Mortar yet.
Digital Mortar employs approximately 4 people as of 2026.
Digital Mortar generates $306.6K in revenue.
Digital Mortar was founded by Gary Angel.
The CEO of Digital Mortar is Gary Angel.
Digital Mortar raised $0.
Digital Mortar has 4 employees.
Digital Mortar is headquartered in San Francisco, California, United States.
Digital Mortar operates across multiple industries. Browse revenue, funding, and growth data for Digital Mortar in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
Claim this profileValuation
$919.9K
2021 Revenue
$306.6K
Funding
$0
Team
4
Founded
2016
| Year | Milestone | Source |
|---|---|---|
| 2021 | Digital Mortar Hit $306.6k revenue in April 2021 | |
| 2016 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2021 | Reached 4 employees (April 2021) |
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