Duel
2024 Revenue
$3.6M
Customers
450
Funding
$2.5M
YOY
20.3%
Avg ACV
$7.9K
Team
51
Founded
2012
How Duel CEO Paul Archer grew Duel to $3.6M revenue and 450 customers in 2024.
Provider of a customer advocacy marketing platform intended to help brands grow their ambassador programs at scale. The company's platform helps to increase conversion rates by transforming clinical looking product pages into vibrant storefronts with rich galleries, full of inspiring and informative visual customer testimonials, enabling brands to create smart, dynamic email marketing with authentic shoppable testimonials from customers.
Last updated
Duel Revenue
In 2024, Duel's revenue reached $3.6M. The company previously reported $3M in 2023. Since its launch in 2012, Duel has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | Duel Hit $3.6m revenue in October 2024 | |
| 2023 | Duel Hit $3m revenue in December 2023 | |
| 2021 | Duel Hit $1.2m revenue in April 2021 | |
| 2012 | Launched with $0 revenue |
Duel Valuation, Funding Rounds
Duel has not publicly disclosed its valuation. The company has raised $2.5M in total funding to date.
Duel has raised $2.5M in total funding across 1 round, with its most recent round in 2020.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|---|---|---|---|---|
| 2020 | Funding round | $2.5M | - | - |
Duel Employees & Team Size
Duel employs approximately 51 people as of 2026, up from 40 in 2023.
Duel has 51 total employees in different roles and functions. They have 450 customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 51 employees (October 2024) |
| 2023 | Reached 40 employees (December 2023) |
| 2022 | Reached 29 employees (December 2022) |
| 2021 | Reached 20 employees (December 2021) |
| 2021 | Reached 14 employees (April 2021) |
Founder / CEO
Paul Archer
Founder @Duel & Brand Advocacy Specialist since November 2015 to present. He started the Brand Advocacy Tech and Consultancy company, Duel, consult on Advocacy Marketing, go on ridiculous expeditions, write books and speak at events.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Duel acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about Duel
What is Duel's revenue?
Duel generates $3.6M in revenue.
Who founded Duel?
Duel was founded by Paul Archer.
Who is the CEO of Duel?
The CEO of Duel is Paul Archer.
How much funding does Duel have?
Duel raised $2.5M.
How many employees does Duel have?
Duel has 51 employees.
Where is Duel headquarters?
Duel is headquartered in London, England, United Kingdom.
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Compare Duel to the industry
Duel operates across multiple industries. Browse revenue, funding, and growth data for Duel in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .
Data Disclaimer
All figures on this page are GetLatka estimates from public sources and proprietary models. They are not verified by the company.
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