Latka logo

Valuation

$15.1M

2024 Revenue

$11M

Funding

$0

Team

69

Founded

1998

How EstarOnline CEO Stuart Nattrass grew to $11M revenue with a 69 person team in 2024.

EstarOnline is a software company specializing in ecommerce. We have developed and support an ecommerce platform solution called iSAMS (Internet Sales and Management System). iSAMS is an enterprise class solution provided as a SaaS (Software as a Service) delivery model that enables the user to excel in each and every aspect of selling goods online. The solution includes licensing, hosting, bandwidth, hardware, security, weekly updates, and 24/7 monitoring of the service. While our platform offers significant competitive advantage selling online, it is the experience, expertise and dedication of our highly skilled team which enable our customers to reach and exceed their business objectives.

Last updated

EstarOnline Revenue

In 2024, EstarOnline's revenue reached $11M. The company previously reported $5M in 2021. Since its launch in 1998, EstarOnline has shown consistent revenue growth.

EstarOnline Revenue GrowthReported revenue / ARR over time$0$2.5M$5M$7.5M$10M$12.5M19982000200220042006200820102012201420162018202020222024$0$5M$11MSource: GetLatka.com
YearMilestoneQuote
2024EstarOnline Hit $11m revenue in June 2024
2021EstarOnline Hit $5m revenue in April 2021
1998Launched with $0 revenue

EstarOnline Valuation, Funding Rounds

EstarOnline's most recent disclosed valuation is $15.1M.

EstarOnline Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$11998Source: GetLatka.com
YearRoundAmountValuation% SoldQuote

Founder / CEO

Stuart Nattrass

CEO

Stuart was initially employed by Southpac Corporation/National Bank of NZ in Wellington then subsequently served as Global Head of Foreign Exchange Risk for Westpac, based in Sydney. He has over 16 years' experience in international financial markets, principally foreign exchange risk management. He has held directorship positions in a number of companies including: Director of Fonterra Co-Operative Group Ltd from 2003 to 2009, Director of New Zealand Wool Services International from 2002 to 2010 and SC Finance 2002 to 2009. Stuart has investments in a number of SMEs and takes a governance role in all of them. Stuart holds a Bachelor of Agricultural Science with honours from Lincoln University.

Q&A

QuestionAnswer
What's your age?-
Favorite online tool?-
Favorite book?-
Favorite CEO?-
Advice for 20 year old self-

Customers

We do not have customer count information for EstarOnline yet.

EstarOnline Employees & Team Size

EstarOnline employs approximately 69 people as of 2026, up from 62 in 2023, including 5 sales reps that carry a quota.

EstarOnline Team GrowthReported headcount over time0153045607519982000200220042006200820102012201420162018202020222024006969Source: GetLatka.com
YearMilestone
2024Reached 69 employees (December 2024)
2024Reached 62 employees (October 2024)
2023Reached 62 employees (September 2023)
2023Reached 56 employees (January 2023)
2022Reached 59 employees (January 2022)
2021Reached 62 employees (August 2021)
2021Reached 60 employees (April 2021)

Frequently Asked Questions about EstarOnline

What is EstarOnline's revenue?

EstarOnline generates an estimated $11M in annual revenue.

Who founded EstarOnline?

EstarOnline was founded by Stuart Nattrass.

Who is the CEO of EstarOnline?

The CEO of EstarOnline is Stuart Nattrass.

How much funding does EstarOnline have?

EstarOnline raised $0.

How many employees does EstarOnline have?

EstarOnline has 69 employees.

Where is EstarOnline headquarters?

EstarOnline is headquartered in Melbourne, Victoria, Australia.

Compare EstarOnline to the industry

EstarOnline operates across multiple industries. Browse revenue, funding, and growth data for EstarOnline in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

Claim this profile

People Also Viewed

Paligo logo

Paligo

Paligo, headquartered in Sweden and founded in 2020, is a Component Content Management System (CCMS) that enables enterprise technical writers to create, reuse, and publish structured documentation across 30-plus integration points, including Zendesk and Intercom. The company is led by CEO Rahul Yadav, who joined in December 2025 after serving as CTO at Milestone Systems (Canon Group) and Chief Technology and Digital Officer at TV2 Denmark. The original co-founders, Anas and Frank, remain involved as a board member and an engineering architect, respectively. Ownership is split roughly equally among the founder group, Stockholm-based B2B SaaS private equity firm Alvin and Rickson, and Grow Capital from Copenhagen, which led a $29M Series A in April 2023. Paligo grew from $2.2M in revenue in 2020 to $11.3M in 2024, then added another 11% to reach $12.5M in 2025. The company serves approximately 500 enterprise customers across 38 countries, with deal sizes ranging from $25K to $150K per year. As of the latest data, Paligo has 90 employees and a valuation of $37.5M. Yadav is targeting 18 to 20% ARR growth in 2026, with significantly higher ambitions for 2027 and beyond. The single most important strategic inflection point is Paligo's pivot from a structured authoring tool to what Yadav calls an AI-native structured truth platform. The company has accumulated more than 3 billion governed, semantically rich words and approximately 1.5 million reusable content components in DocBook XML, which Yadav argues is the largest such dataset in regulated industries like medtech and manufacturing. Rather than bolting AI features onto its existing product, Paligo is building end-to-end ingestion-to-consumption infrastructure designed to ground enterprise AI agents in verified structured content, a category Yadav says no competitor has yet defined.

Bevywise Networks logo

Bevywise Networks

An end to end product & solution provider for your IoT & IIoT requriement. MQTT Broker, IoT Simulator and IoT Platform are the key products.

Smartfrog & Canary logo

Smartfrog & Canary

Smartfrog is a camera that lets users see what's happening in any place, at any time.

Ecosystems.io logo

Ecosystems.io

Unlocking Potential, Powering Progress: Vivienne AI - Where Innovation Meets Intelligence!

Astra Security logo

Astra Security

Astra Security is a privately held U.S. & India based cyber security company. Backed by Techstars, Astra offers a Pentest Platform that helps organizations become proactively secure. The Pentest Platform uncovers more than 30,000+ vulnerabilities for its customers every month, saving its customers millions of dollars in potential loss and thousands of developer hours. The company has earned several accolades including ‘The Most Innovative Security Company’ by Prime Minister Narendra Modi at the Global Conference on Cyber Security (2017), one of the top 50 emerging cybersecurity companies at ‘Emerge 50’ by NASSCOM, the French Tech Ticket under which Astra Security got rewarded by the President of France under the La French Tech program. In 2021, Astra Security was also named as a CyberTech100 company. Astra is a trusted security partner to some of the well-known brands like Muthoot Finance, NIIT, Goldcast, ITC & more. Our flagship product, ASTRA, brings together an extensive feature set of manual/automated penetration testing tools, while performing a comprehensive vulnerability assessment and proactively responds to threats.

In-House Health logo

In-House Health

In-House Health is an AI-powered technical platform for modern nursing teams that transforms the physical and digital workplace through data-led wellbeing decisions. It provides a predictive nurse team management platform designed to offer staffing and scheduling recommendations, enabling nurse managers with predictive AI automations.

EstarOnline Revenue 2024: $11M ARR, $15.1M Valuation