Valuation
$15.1M
2024 Revenue
$11M
Funding
$0
Team
69
Founded
1998
How EstarOnline CEO Stuart Nattrass grew EstarOnline to $11M revenue with a 69 person team in 2024.
EstarOnline is a software company specializing in ecommerce. We have developed and support an ecommerce platform solution called iSAMS (Internet Sales and Management System). iSAMS is an enterprise class solution provided as a SaaS (Software as a Service) delivery model that enables the user to excel in each and every aspect of selling goods online. The solution includes licensing, hosting, bandwidth, hardware, security, weekly updates, and 24/7 monitoring of the service. While our platform offers significant competitive advantage selling online, it is the experience, expertise and dedication of our highly skilled team which enable our customers to reach and exceed their business objectives.
Last updated
EstarOnline Revenue
In 2024, EstarOnline's revenue reached $11M. The company previously reported $5M in 2021. Since its launch in 1998, EstarOnline has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | EstarOnline Hit $11m revenue in June 2024 |
| 2021 | EstarOnline Hit $5m revenue in April 2021 |
| 1998 | Launched with $0 revenue |
EstarOnline Valuation, Funding Rounds
EstarOnline's most recent disclosed valuation is $15.1M.
EstarOnline is a bootstrapped Other Vertical Industry Software startup. Founded in 1998, EstarOnline has grown to $11M in revenue without raising any venture capital or outside funding.
As a self-funded Other Vertical Industry Software SaaS company, EstarOnline has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
EstarOnline Employees & Team Size
EstarOnline employs approximately 69 people as of 2026, up from 62 in 2023.
EstarOnline has 69 total employees in different roles and functions and 5 sales reps that carry a quota.
| Year | Milestone |
|---|---|
| 2024 | Reached 69 employees (December 2024) |
| 2024 | Reached 62 employees (October 2024) |
| 2023 | Reached 62 employees (September 2023) |
| 2023 | Reached 56 employees (January 2023) |
| 2022 | Reached 59 employees (January 2022) |
| 2021 | Reached 62 employees (August 2021) |
| 2021 | Reached 60 employees (April 2021) |
Founder / CEO
Stuart Nattrass
Stuart was initially employed by Southpac Corporation/National Bank of NZ in Wellington then subsequently served as Global Head of Foreign Exchange Risk for Westpac, based in Sydney. He has over 16 years' experience in international financial markets, principally foreign exchange risk management. He has held directorship positions in a number of companies including: Director of Fonterra Co-Operative Group Ltd from 2003 to 2009, Director of New Zealand Wool Services International from 2002 to 2010 and SC Finance 2002 to 2009. Stuart has investments in a number of SMEs and takes a governance role in all of them. Stuart holds a Bachelor of Agricultural Science with honours from Lincoln University.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for EstarOnline yet.
Frequently Asked Questions about EstarOnline
What is EstarOnline's revenue?
EstarOnline generates $11M in revenue.
Who founded EstarOnline?
EstarOnline was founded by Stuart Nattrass.
Who is the CEO of EstarOnline?
The CEO of EstarOnline is Stuart Nattrass.
How much funding does EstarOnline have?
EstarOnline raised $0.
How many employees does EstarOnline have?
EstarOnline has 69 employees.
Where is EstarOnline headquarters?
EstarOnline is headquartered in Melbourne, Victoria, Australia.
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Compare EstarOnline to the industry
EstarOnline operates across multiple industries. Browse revenue, funding, and growth data for EstarOnline in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .