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EstarOnline is a software company specializing in ecommerce. We have developed and support an ecommerce platform solution called iSAMS (Internet Sales and Management System). iSAMS is an enterprise class solution provided as a SaaS (Software as a Service) delivery model that enables the user to excel in each and every aspect of selling goods online. The solution includes licensing, hosting, bandwidth, hardware, security, weekly updates, and 24/7 monitoring of the service. While our platform offers significant competitive advantage selling online, it is the experience, expertise and dedication of our highly skilled team which enable our customers to reach and exceed their business objectives.
Last updated
In 2024, EstarOnline's revenue reached $11M. The company previously reported $5M in 2021. Since its launch in 1998, EstarOnline has shown consistent revenue growth.
EstarOnline reached a $15.1M valuation in 2025, set during its M&A Offer round.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $15.1M | - |
CEO
Stuart was initially employed by Southpac Corporation/National Bank of NZ in Wellington then subsequently served as Global Head of Foreign Exchange Risk for Westpac, based in Sydney. He has over 16 years' experience in international financial markets, principally foreign exchange risk management. He has held directorship positions in a number of companies including: Director of Fonterra Co-Operative Group Ltd from 2003 to 2009, Director of New Zealand Wool Services International from 2002 to 2010 and SC Finance 2002 to 2009. Stuart has investments in a number of SMEs and takes a governance role in all of them. Stuart holds a Bachelor of Agricultural Science with honours from Lincoln University.
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We do not have customer count information for EstarOnline yet.
EstarOnline employs approximately 69 people as of 2026, up from 62 in 2023, including 5 sales reps that carry a quota.
EstarOnline generates an estimated $11M in annual revenue.
EstarOnline was founded by Stuart Nattrass.
The CEO of EstarOnline is Stuart Nattrass.
EstarOnline raised $0.
EstarOnline has 69 employees.
EstarOnline is headquartered in Melbourne, Victoria, Australia.
EstarOnline operates across multiple industries. Browse revenue, funding, and growth data for EstarOnline in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$15.1M
2024 Revenue
$11M(Est.)
Funding
$0
Team
69
Founded
1998
| Year | Milestone | Source |
|---|---|---|
| 2024 | EstarOnline Hit $11m revenue in June 2024 | Estimated |
| 2021 | EstarOnline Hit $5m revenue in April 2021 | |
| 1998 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 69 employees (December 2024) | |
| 2024 | Reached 62 employees (October 2024) | |
| 2023 | Reached 62 employees (September 2023) | |
| 2023 | Reached 56 employees (January 2023) | |
| 2022 | Reached 59 employees (January 2022) | |
| 2021 | Reached 62 employees (August 2021) | |
| 2021 | Reached 60 employees (April 2021) |
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