2024 Revenue
$11M(Est.)
Team
69
Founded
1998
EstarOnline Revenue (2024)
EstarOnline generated an estimated $11M in annual revenue in 2024. Source: GetLatka estimate
EstarOnline is a software company specializing in ecommerce. We have developed and support an ecommerce platform solution called iSAMS (Internet Sales and Management System). iSAMS is an enterprise class solution provided as a SaaS (Software as a Service) delivery model that enables the user to excel in each and every aspect of selling goods online. The solution includes licensing, hosting, bandwidth, hardware, security, weekly updates, and 24/7 monitoring of the service. While our platform offers significant competitive advantage selling online, it is the experience, expertise and dedication of our highly skilled team which enable our customers to reach and exceed their business objectives.
Last updated
EstarOnline Revenue
In 2024, EstarOnline's revenue reached $11M. The company previously reported $5M in 2021.
| Year | Milestone | Source |
|---|---|---|
| 2024 | EstarOnline Hit $11m revenue in June 2024 | Estimated |
| 2021 | EstarOnline Hit $5m revenue in April 2021 | Not recorded |
| 1998 | Launched with $0 revenue |
Founder / CEO
Stuart Nattrass
CEO
Stuart was initially employed by Southpac Corporation/National Bank of NZ in Wellington then subsequently served as Global Head of Foreign Exchange Risk for Westpac, based in Sydney. He has over 16 years' experience in international financial markets, principally foreign exchange risk management. He has held directorship positions in a number of companies including: Director of Fonterra Co-Operative Group Ltd from 2003 to 2009, Director of New Zealand Wool Services International from 2002 to 2010 and SC Finance 2002 to 2009. Stuart has investments in a number of SMEs and takes a governance role in all of them. Stuart holds a Bachelor of Agricultural Science with honours from Lincoln University.
EstarOnline Employees & Team Size
EstarOnline employs approximately 69 people as of 2026, up from 62 in 2023, including 5 sales reps that carry a quota.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 69 employees (December 2024) | Not recorded |
| 2024 | Reached 62 employees (October 2024) | Not recorded |
| 2023 | Reached 62 employees (September 2023) | Not recorded |
| 2023 | Reached 56 employees (January 2023) | Not recorded |
| 2022 | Reached 59 employees (January 2022) | Not recorded |
| 2021 | Reached 62 employees (August 2021) | Not recorded |
| 2021 | Reached 60 employees (April 2021) | Not recorded |
Frequently Asked Questions about EstarOnline
What is EstarOnline's revenue?
As of 2024, EstarOnline generated an estimated $11M in annual revenue.
Who founded EstarOnline?
EstarOnline was founded by Stuart Nattrass.
When was EstarOnline founded?
EstarOnline was founded in 1998.
Who is the CEO of EstarOnline?
The CEO of EstarOnline is Stuart Nattrass.
How many employees does EstarOnline have?
As of 2024, EstarOnline had 69 employees.
Where is EstarOnline headquartered?
EstarOnline is headquartered in Melbourne, Victoria, Australia.
Compare EstarOnline to the industry
EstarOnline operates across multiple industries. Browse revenue, funding, and growth data for EstarOnline in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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