TRAY
2024 Revenue
$10.8M
Customers
1K
Funding
$5M
YOY
82.8%
Avg ACV
$10.8K
Team
79
Founded
2013
How TRAY CEO Peter Kellis grew TRAY to $10.8M revenue and 1K customers in 2024.
Developer of a self-service or staff-assisted ordering and POS system designed to revolutionize businesses. The company's system offers customer self-service ordering kiosks and a mobile application that let customers order and pay right from their own smartphones, enabling partners to manage their business online from anywhere in the world.
Last updated
TRAY Revenue
In 2024, TRAY's revenue reached $10.8M. The company previously reported $5.9M in 2023. Since its launch in 2013, TRAY has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | TRAY Hit $10.8m revenue in October 2024 |
| 2023 | TRAY Hit $5.9m revenue in December 2023 |
| 2021 | TRAY Hit $2.8m revenue in April 2021 |
| 2013 | Launched with $0 revenue |
TRAY Valuation, Funding Rounds
TRAY has not publicly disclosed its valuation. The company has raised $5M in total funding to date.
TRAY has raised $5M in total funding across 1 round, with its most recent round in 2019.
| Year | Round | Amount | Valuation | % Sold |
|---|---|---|---|---|
| 2019 | Funding round | $5M | - | - |
TRAY Employees & Team Size
TRAY employs approximately 79 people as of 2026, down from 91 in 2023.
TRAY has 79 total employees in different roles and functions. They have 1K customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 79 employees (December 2024) |
| 2024 | Reached 80 employees (October 2024) |
| 2023 | Reached 91 employees (December 2023) |
| 2022 | Reached 88 employees (December 2022) |
| 2021 | Reached 51 employees (December 2021) |
| 2021 | Reached 38 employees (April 2021) |
Founder / CEO
Peter Kellis
TRAY® is a complete point of sale system for the enterprise that specializes in self-service ordering. We’re changing the way people order and pay in hospitality venues such as entertainment centers, hotels, restaurants, and more.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how TRAY acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about TRAY
What is TRAY's revenue?
TRAY generates $10.8M in revenue.
Who founded TRAY?
TRAY was founded by Peter Kellis.
Who is the CEO of TRAY?
The CEO of TRAY is Peter Kellis.
How much funding does TRAY have?
TRAY raised $5M.
How many employees does TRAY have?
TRAY has 79 employees.
Where is TRAY headquarters?
TRAY is headquartered in Scottsdale, Arizona, United States.
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Compare TRAY to the industry
TRAY operates across multiple industries. Browse revenue, funding, and growth data for TRAY in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .