2024 Revenue
$10.8M(Est.)
Customers
1K
Funding
$5M
Avg ACV
$10.8K
Team
79
Founded
2013
TRAY Revenue & Funding (2024)
TRAY generated an estimated $10.8M in annual revenue in 2024. Source: GetLatka estimate
Developer of a self-service or staff-assisted ordering and POS system designed to revolutionize businesses. The company's system offers customer self-service ordering kiosks and a mobile application that let customers order and pay right from their own smartphones, enabling partners to manage their business online from anywhere in the world.
Last updated
TRAY Revenue
In 2024, TRAY's revenue reached $10.8M. The company previously reported $5.9M in 2023. Since its launch in 2013, TRAY has shown consistent revenue growth.
| Year | Milestone | Source |
|---|---|---|
| 2024 | TRAY Hit $10.8m revenue in October 2024 | Estimated |
| 2023 | TRAY Hit $5.9m revenue in December 2023 | Estimated |
| 2021 | TRAY Hit $2.8m revenue in April 2021 | Not recorded |
| 2013 | Launched with $0 revenue |
TRAY Valuation, Funding Rounds
TRAY has not publicly disclosed its valuation. The company has raised $5M in total funding to date.
TRAY has raised $5M in total funding across 1 round, with its most recent round in 2019.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2019 | Funding round | $5M | - | - | Not recorded |
Founder / CEO
Peter Kellis
CEO
TRAY® is a complete point of sale system for the enterprise that specializes in self-service ordering. We’re changing the way people order and pay in hospitality venues such as entertainment centers, hotels, restaurants, and more.
Customers
TRAY serves 1K customers.
TRAY Employees & Team Size
TRAY employs approximately 79 people as of 2026, down from 91 in 2023. It serves 1K customers that rely on its solutions.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 79 employees (December 2024) | Not recorded |
| 2024 | Reached 80 employees (October 2024) | Not recorded |
| 2023 | Reached 91 employees (December 2023) | Not recorded |
| 2022 | Reached 88 employees (December 2022) | Not recorded |
| 2021 | Reached 51 employees (December 2021) | Not recorded |
| 2021 | Reached 38 employees (April 2021) | Not recorded |
Frequently Asked Questions about TRAY
What is TRAY's revenue?
As of 2024, TRAY generated an estimated $10.8M in annual revenue.
Who founded TRAY?
TRAY was founded by Peter Kellis.
Who is the CEO of TRAY?
The CEO of TRAY is Peter Kellis.
How much funding does TRAY have?
TRAY raised $5M across 1 round.
How many employees does TRAY have?
As of 2024, TRAY had 79 employees.
Where is TRAY headquartered?
TRAY is headquartered in Scottsdale, Arizona, United States.
Compare TRAY to the industry
TRAY operates across multiple industries. Browse revenue, funding, and growth data for TRAY in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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