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Top 113 Attribution Software SaaS Companies in May 2026

As of May 2026, there are 113 SaaS companies in Attribution Software. They have combined revenues of $1.5B and employ 8.5K people. They have raised $1.7B and serve 274.8K customers combined.

Attribution Software refers to tools that enable businesses to analyze and evaluate the various touchpoints that contribute to customer conversions. These solutions are primarily used in digital marketing to allocate credit to multiple marketing channels and interactions, providing insights into which strategies are most effective in driving sales and customer engagement. Typical features include multi-channel tracking, data visualization, and reporting capabilities that help marketers understand the customer journey more comprehensively. Users of Attribution Software typically include marketing teams, sales operations, and data analysts who seek to improve marketing ROI and campaign performance. The software supports various attribution models, such as first-touch, last-touch, and multi-touch, allowing organizations to tailor their strategy based on specific goals. By integrating with other marketing tools, Attribution Software facilitates a more data-driven approach to marketing and helps organizations optimize their advertising spend and enhance customer acquisition strategies.

Companies
113
Revenue
$1.5B
Funding
$1.7B
Employees
8.5K

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Top Attribution Software Companies

Showing 10 of 10 companies ranked by annual revenue.

1
Happydemics

Paris, Île-de-France, France

Happydemics empowers ad players around the world to precisely assess and optimize the ROI of their media strategies. With a proven methodology backed by a robust benchmark, Happydemics simplifies measurement across all media. As the trusted partner for media players and advertisers worldwide, we provide actionable ad analytics in a privacy-first era, setting a new standard in advertising effectiveness.

Revenue
$8M
Customers
-
Year founded
2015
Funding
-
Team size
73
Growth
-
2
Ringba

Dover, Delaware, United States

Ringba provides enterprise grade call tracking to businesses, pay per call networks, agencies and performance marketers of all sizes. We give our client's unparalleled real-time tracking and analytics like no one else in our industry. Our detailed reporting is designed for media buying, click arbitrage, and massive scale. All without contracts, minimums, or overages. To learn more, give us a call at (800) 824-5000 or connect with our team at [email protected]

Revenue
$7.5M
Customers
-
Year founded
2016
Funding
-
Team size
77
Growth
-
3
AdsBridge

Springfield, Oregon, United States

AdsBridge - is next generation tracking software and landing pages builder

Revenue
$6.5M
Customers
-
Year founded
2012
Funding
-
Team size
10
Growth
616.49%
4
Objective Platform

Amsterdam, North Holland, Netherlands

Objective Platform is Europe’s leading MMM SaaS platform, making it easier for companies to track and optimise their omnichannel media investments. By harnessing the full potential of available data sources, marketing measurement models offer a holistic view across digital and traditional media without sacrificing granular information. As a result, advertisers gain strategic and tactical insights to support budget allocation across time periods, campaigns and channels, resulting in sales uplifts of up to 20%.    Objective Platform also helps brands and advertisers adapt to data restrictions imposed by cookie and privacy regulations. Its configurable econometric models and flexible data pipeline tools can be tailored to specific business needs. With Objective Platform, customers like Deutsche Telekom Group, Vattenfall and PostNL take full control of their media investments.

Revenue
$6.5M
Customers
-
Year founded
2014
Funding
-
Team size
59
Growth
-
5
MASS Analytics

Hammersmith, England, United Kingdom

We use Marketing Mix Modeling to help our clients understand their conversion drivers, optimize their marketing budgets, and increase their ROI🚀. We offer a cutting-edge Marketing Measurement approach and software suite that's trusted by major international brands and agencies. Our solution provides exceptionally fast, automated, and dynamic models, all fueled by state-of-the-art Machine Learning technology. We're also proud recipients of the Best Place to Work in 2023 🏆. This accolade reflects our commitment to fostering an innovative and collaborative workplace that values the well-being of our team members.

Revenue
$6.1M
Customers
-
Year founded
2015
Funding
-
Team size
55
Growth
-
6
Delacon

Bondi Junction, New South Wales, Australia

Delacon is a leading global provider of a feature-rich call analytics platform that helps leading Brands and Digital Agencies optimise marketing ROI and grow revenues through sophisticated integration of voice call capabilities into online and offline sales. With call analytics you can accurately measure and attribute every call to its marketing channel, optimize marketing campaigns and gain valuable insights in the customer journey – where a call is a critical touch point in the path to purchase.

Revenue
$5.4M
Customers
-
Year founded
1996
Funding
-
Team size
49
Growth
-
7
Rova

New York, New York, United States

Rova is an enterprise software as a service, business strategy performance and attribution platform and bus dev tool for agencies

Revenue
$5.4M
Customers
-
Year founded
2016
Funding
-
Team size
36
Growth
48.09%
8
Postie

Austin, Texas, United States

Postie is a marketing technology company that has transformed Direct Mail by enabling it to perform like a digital channel. In doing so, Postie has unleashed the medium's potential and unlocked growth for its advertisers, delivering an average campaign ROAS of 1,382%. Postie offers marketing solutions for every stage of the customer journey. Attract new customers with Prospecting campaigns. Postie’s machine learning algorithms combine 1st party data with industry leading data sets, building highly segmented lookalike audiences from over 250 million US consumers in seconds. Capture interested customers with Retargeting campaigns. Set up programmatic triggers to retarget anonymous and logged-in website visitors. Customize triggers to seamlessly integrate Direct Mail campaigns with all other elements of your marketing mix. Maximize existing customers with CRM campaigns. Reengage lapsed customers and incentivize repeat purchases with personalized sends. Easily sync Postie with your marketing technology stack and convert customers that aren’t engaging with other touchpoints. With creative testing, real-time attribution, and campaign management tools Postie delivers an all-in-one platform to dynamically optimize your DM strategy. Welcome to marketing's best kept secret.

Revenue
$5.3M
Customers
-
Year founded
2017
Funding
-
Team size
48
Growth
-
9
Revenue Roll

New York, United States

Transparent Attribution | Performance Marketing | Ad Financing

Revenue
$5M
Customers
-
Year founded
2021
Funding
-
Team size
16
Growth
-
10
Swaarm

Berlin, Germany

SaaS Performance Marketing Tracking Platform

Revenue
$5M
Customers
-
Year founded
2020
Funding
$931.3K
Team size
9
Growth
137.42%

Inclusion Criteria

- Must provide capabilities for tracking multiple marketing channels - Should offer various attribution models, including last-click and multi-touch - Must include reporting and analytics features for evaluating campaign performance - Should allow integration with other marketing and CRM systems - Not just focused on tracking; must also provide insights for actionable decision-making - Must support real-time data updates for timely analysis - Should cater to users in marketing, sales operations, and finance

Attribution Software SaaS Companies | GetLatka