As of May 2026, there are 113 SaaS companies in Attribution Software. They have combined revenues of $1.5B and employ 8.5K people. They have raised $1.7B and serve 274.8K customers combined.
Attribution Software refers to tools that enable businesses to analyze and evaluate the various touchpoints that contribute to customer conversions. These solutions are primarily used in digital marketing to allocate credit to multiple marketing channels and interactions, providing insights into which strategies are most effective in driving sales and customer engagement. Typical features include multi-channel tracking, data visualization, and reporting capabilities that help marketers understand the customer journey more comprehensively. Users of Attribution Software typically include marketing teams, sales operations, and data analysts who seek to improve marketing ROI and campaign performance. The software supports various attribution models, such as first-touch, last-touch, and multi-touch, allowing organizations to tailor their strategy based on specific goals. By integrating with other marketing tools, Attribution Software facilitates a more data-driven approach to marketing and helps organizations optimize their advertising spend and enhance customer acquisition strategies.
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Showing 10 of 36 companies ranked by annual revenue.
Courbevoie, Ile-de-France, France
Our SaaS, Magnétis, provides advanced call tracking solutions. It allows businesses to attribute phone leads to their exact acquisition source (SEO, Google Ads, social media, email campaigns, etc.). By tracking and analyzing calls, Magnétis helps marketers understand which channels generate qualified leads, improve campaign performance, and optimize ROI.
Mountain View, California, United States
Leader in Making Games More Profitable Increase your In-Game Metrics by targeting the right user with the right marketing campaign at the right time to increase LTV, Retention, and ARPU. Most of the world will make decisions by either guessing or using their gut. If you are lucky, you will guess correctly otherwise you are wrong, sorry. Installs and clicks are bullshit. You need a specific insight for each individual user. AppNava is creating clear-cut insight for the mobile game developers by predicting future behavior of the users with Machine Learning and Artificial Intelligence Algorithm. AppNava is here to help mobile game world learn from data act with data.
Amsterdam, Noord-Holland, Netherlands
Change the way you think about attribution and affiliate marketing! Odyssey offers advertisers and content publishers insights into the performance of their traffic with Odyssey Attribution and Odyssey Partnerships. Odyssey Attribution helps advertisers calculating the incremental value of each traffic source. In this way, you can directly improve the allocation of your media spend. Moreover, our tool provides these valuable insights by analyzing the whole customer journey. Odyssey Partnerships is the new and most innovative affiliate platform that uses the incremental statistics of Odyssey Attribution. By rewarding content publishers not for a last click, but for their incremental value, advertisers are supported to work with great publishers who in return get the commissions they deserve.
Corte Madera, California, United States
Attribution’s mission is to make marketing performance more transparent. Marketers spend much of their time trying to understand what marketing efforts are working and which are not. The Attribution marketing analytics platform provides marketers with the insights to understand the cost, revenue and profit resulting from marketing programs by channel and down to the individual customer level so they can make better decisions, faster and with more confidence than ever before.
Claymont, Delaware, United States
Dicer.ai maximizes marketing ROI with AI-powered creative analysis. Our mission is to empower businesses to make data-informed decisions and elevate their marketing success by providing AI-driven creative analysis and optimization. We believe that harnessing the power of AI, along with human expertise, can transform the performance marketing landscape and help businesses achieve their goals more efficiently. Our secret sauce combines cutting-edge AI technology with performance marketing expertise to analyze and optimize ad creatives, delivering actionable insights and recommendations at a speed and scale never before possible.
Newtown, Pennsylvania, United States
Accurate revenue attribution for marketing teams. Connect your data sources and track revenue back to the correct marketing channel. Get real-time analytics on campaign performance, prove ROI, and know where to invest marketing dollars.
Germany
We at BeastBI GmbH help companies to tame the online marketing jungle and the challenges they face during the exploration and daily work in this rough environment. We deliver high-quality SaaS solutions that are customizable to the needs of every business. Our focus is the Google AdWords, Facebook & Instagram bidding to reduce manual work and help businesses to focus on the tasks they are good at. This way the manual work is reduced to creative tasks and new ideas. To shape our vision of an SAP for Online Marketing we also created human-like chatbots for social media to support social media teams and also to more easily engage with users. To give our customers 100% transparency how we and their accounts perform we deliver easy to understand and beautiful reports on daily/weekly/monthly basis. To give our customers an outlook on future possibilities we also deliver deep analysis like cohorts or attributions. This way businesses understand how their customers behave on the way to the
Portland, Oregon, United States
LeadsRx is a marketing attribution platform used by B2B and B2C businesses as well as by marketing agencies. The system helps marketers understand how each advertising channel is performing in terms of driving revenue and customer acquisition events. Teams that use LeadsRx maximize Return on Ad Spend (ROAS) by reducing wasted ad spend, improving conversion rates, and understanding customer journeys. We view our mission as arming courageous marketers with the insights, technology, and confidence they need to deepen customer relationships and spark marketing performance. We enable brands to grow their business by putting the customer at the center of everything they do. Powered by our Universal Conversion Tracking Pixel technology, the LeadsRx marketing attribution platform is cloud-based software that captures all the various touchpoints that commonly guide prospects to becoming customers and build trust with the brand. Our role is to advance marketing technology in ways that help ma
San Francisco, California, United States
Gather activates high ROAS channels and offers automations to increase ROAS from existing channels. Gather combines personalised messaging, attribution and reward distribution to automate the Peer to Peer advertising process.
New Delhi, Delhi, India
AdGyde - a powerful Real-time, Accurate and Transparent Mobile Analytics & Attribution Tracking that monitors and reports analytical data about the App users. AdGyde Solutions Pvt. Ltd. is an initiative of large mobile internet and technology driven player like MoMagic Technologies Pvt. Ltd. (backed by Foxconn and MediaTek) and head quartered at Delhi NCR, India. The Analytical tool would also help you to track all your App Install Campaigns through Cross Platform promotions / Multiple Channels / Affiliates absolutely flawlessly in Real Time along with Analysing In-App User Behaviour Analytics, Track App Performance, Channel / Affiliate wise Campaign Performance, Uninstalls, Retention and much more all for FREE through our Limited Time Promotional FREEMIUM model with all PREMIUM features. Our sophisticated dashboard gives you easy access to a plethora of metrics including User details, Uninstall Details, Deep Linking, Fraud Detection, Engagement session, User flow, Campaign Tracking, User Retention Rate, Conversion Rate, Customised Events and Channel details amongst other informative data that armours you to decipher, monetize and deliver an absolute user experience to your App users. Our Achievements: Most recently MoMagic fully acquires AdGyde from Spice Mobility. http://www.ecoti.in/p3lYiY Earlier in 2018, AdGyde Analytics has been honoured with the prestigious Times Network “National Award for Marketing Excellence”, 2018 for the “Mobile Award Category - Enterprise Product or Service” at the CMO Asia Awards. In the recent past AdGyde Analytics has been named by International Reputed Research Firm QY Research in their global analytics market research work “Mobile Analytics Software Market 2018 Global Analysis, Growth, Trends and Opportunities Research Report Forecasting to 2025” https://www.qyresearch.com/index/detail/407010/global-mobile-analytics-software-market To know more, please drop us a mail at [email protected]
- Must provide capabilities for tracking multiple marketing channels - Should offer various attribution models, including last-click and multi-touch - Must include reporting and analytics features for evaluating campaign performance - Should allow integration with other marketing and CRM systems - Not just focused on tracking; must also provide insights for actionable decision-making - Must support real-time data updates for timely analysis - Should cater to users in marketing, sales operations, and finance
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