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Top 48 Attribution Software Companies With $1M–$5M Revenue (August 2026)

As of August 2026, Latka tracks 48 attribution software companies with $1M–$5M in annual revenue. They have combined revenues of $113.4M and employ 1.1K people. They have raised $40.7M and serve 13.7K customers combined.

Every company below sells attribution software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.

What Attribution Software Companies do

Attribution Software refers to tools that enable businesses to analyze and evaluate the various touchpoints that contribute to customer conversions. These solutions are primarily used in digital marketing to allocate credit to multiple marketing channels and interactions, providing insights into which strategies are most effective in driving sales and customer engagement. Typical features include multi-channel tracking, data visualization, and reporting capabilities that help marketers understand the customer journey more comprehensively. Users of Attribution Software typically include marketing teams, sales operations, and data analysts who seek to improve marketing ROI and campaign performance. The software supports various attribution models, such as first-touch, last-touch, and multi-touch, allowing organizations to tailor their strategy based on specific goals. By integrating with other marketing tools, Attribution Software facilitates a more data-driven approach to marketing and helps organizations optimize their advertising spend and enhance customer acquisition strategies.

Companies
48
Revenue
$113.4M
Funding
$40.7M
Employees
1.1K

Filters

Sorting: Highest -> Lowest

Filters

Top Attribution Software Companies With $1M–$5M Revenue

Showing 10 of 48 companies ranked by annual revenue.

1EasyInsights logo
EasyInsights

Delhi, New Delhi, India

EasyInsights: The #1 Platform for Performance Marketers to Boost ROAS by 20% EasyInsights helps performance marketers to increase ROAS by at least 20%. It addresses two critical challenges for brands: 1️⃣ First-Party Data Activation & Enhanced Tracking Accuracy - Combines server-side and browser-side tracking for precise data collection. - Sends high-quality signals to Meta, Google Ads, and other platforms for better campaign optimization. - Resolves data disparities across platforms, ensuring consistency and accuracy. 2️⃣ Accurate Attribution & Conversion Tracking - Tracks the entire user journey across platforms and domains for better insights. - Supports multiple attribution models, including First Click, Last Non-Direct Click, and more. - Solves cross-platform and cross-domain tracking challenges, providing a complete view of conversions. 🏆 Trusted by Leading Brands & Unicorns EasyInsights is used by 1 in 6 unicorns in India and trusted by 250+ leading brands, including Mamaearth, Berger Paints, Licious, Wati, Atomberg, Edureka, The Loom, Noise, and more. 📊 Ready to Boost ROAS? Book a Demo Today! easyinsights.ai/book-demo #MarketingAnalytics #PerformanceMarketing #AttributionTracking #FirstPartyData #ROAS #EasyInsights

Revenue
$5M
Year founded
2020
Team size
45
2ProfitMetrics.io logo
ProfitMetrics.io

Copenhagen, Copenhagen, Denmark

It’s easy to tell how much revenue you bring in from marketing campaigns. But are they profitable? That’s where ProfitMetrics can help. Our tool measures the real profitability of paid advertising. By using profit data Inside of Google Analytics and Facebook Ads Manager! Free Trial.

Revenue
$4.7M
Year founded
2019
Team size
43
3Billy Grace logo
Billy Grace

Amsterdam, Noord-Holland, Netherlands

In the complex world of marketing, many challenges lead to marketers getting lost in data. For many marketers, a lot of tracking data is missing or incorrect; attribution from the first view to the checkout has become impossible; decentralized analysis and optimization are incredibly time-consuming.. Billy Grace aims to create a world where marketers work in perfect collaboration with AI to overcome these challenges with AI and Machine Learning models. Start working smarter with; - Up to 99% accurate data tracking - Unbiased data-driven attribution - Automated cross-channel optimization It's time to bring back the balance in marketing and globally change the way marketers work! Check out our website for more information. Headquartered in Amsterdam, The Netherlands.

Revenue
$4.6M
Year founded
2021
Team size
42
4Addressable logo
Addressable

Tel Aviv, Tel Aviv, Israel

At Addressable, we empower Web3 giants with cutting-edge technology, crafted by the industry's finest data and cyber engineers, enabling effortless creation of marketing campaigns tailored to audiences of wallet owners. Our Web3 Growth Suite seamlessly integrates blockchain and social data, allowing us to deeply understand Web3 users and execute targeted campaigns across various platforms, including Twitter Ads and a vast network of over 400,000 websites and mobile apps. With a relentless focus on optimizing for on-chain conversions, Addressable delivers a full Web3 to Web2 attribution system, meticulously evaluating campaign performance across channels by tracking website visits, wallet connect logins, and on-chain events. Over the past year, Addressable has demonstrated its prowess by successfully executing campaigns for hundreds of blockchain companies, earning the trust of well-known names like Immutable, BigTime, Polygon, Hashflow, Radix, Bancor, and Travala.

Revenue
$4.4M
Year founded
2022
Funding
$13.5M
Team size
40
5Beatgrid logo
Beatgrid

The Hague, Zuid-Holland, Netherlands

Beatgrid: The Cross-Media Advertising Effectiveness Currency The demand for an innovative cross-media measurement solution with first-party deduplicated data has reached new heights. Measurement companies struggle to keep pace with solutions that fall short by relying on modeled demographics, census data, and algorithms to connect consumers with look-alike media behaviors for cross-media measurement. We have successfully solved this problem with our cutting-edge single-source panel approach, powered by passive mobile Automatic Content Recognition (ACR) and Geofencing technology. No more guesswork! Beatgrid's new-wave TRUE Single-Source™ technology has shattered industry barriers to accurately spot deduplicated reach and frequency, as well as the brand lift effect, all at a person level, across AV and OOH advertising campaigns. Join the new cross-media advertising effectiveness currency that forward-thinking CMOs, VPs of Ad Sales, and Market Intelligence Directors are using to optimize their cross-media advertising campaigns and cut on ad waste. --------------------------------------------------------------------------------- Beatgrid is a fast-growing adtech company, founded in 2014 and headquartered in The Hague, Netherlands. It is the only agnostic single-source and person-level cross-media measurement solution that accurately tracks deduplicated TV and cross-media advertising R&F, brand lift, and footfall efforts with accuracy.

Revenue
$4.4M
Year founded
2014
Team size
40
6Exactag logo
Exactag

Düsseldorf, North Rhine-Westphalia, Germany

Exactag transforms how marketers measure, evaluate, and optimize their marketing spend. Our SaaS platform is an all-in-one solution that helps brands and advertisers define the optimal marketing mix with a unified measurement approach. Exactag empowers marketers to confidently manage their marketing efforts by uniquely combining rigorous data collection, sophisticated algorithms, and complete transparency — a rare offering in the market. Advertisers keep 100% control of their data about the success of digital and non-digital advertising channels and commission payout optimization via real-time attribution. Our answer to the increasing heterogeneity of data sources is a best-of-breed approach for modeling. We apply specialized algorithms to different data types to get the maximum insights and impact for your marketing. By adopting our approach, marketers can achieve the seamless integration of marketing attribution and marketing mix model they want.

Revenue
$4.2M
Year founded
2011
Team size
38
7VTION logo
VTION

Gurgaon, Haryana, India

VTION.AI is a single-source audience intelligence platform that empowers brands and agencies with sharp consumer insights, precise activation, and comprehensive impact measurement. > PLAN using Sharp Consumer Insights Our platform provides a deep understanding of consumer behavior, identifying the most relevant digital touchpoints and platforms to drive incremental reach. By leveraging real-time data from our fully consented 1 lakh panelists, we help brands optimize media strategies and ensure efficient campaign planning. Additionally, multi-touch attribution and full-funnel measurement allow advertisers to track performance across the consumer journey, ensuring every touchpoint contributes to business outcomes. > ACTIVATE with Deterministic Audience Segments VTION.AI enables precision targeting, outperforming 1P data and native audience signals by 30%, leading to media savings of up to 20%. Our deterministic segments seamlessly integrate across major ad platforms, including Meta, DV360, GA, TTD, and PayU, ensuring highly effective and scalable campaign execution. > MEASURE Exposure & Impact We go beyond activation by providing comprehensive measurement solutions, tracking competitive Share of Voice (SOV) and e-commerce search journeys. Our platform also incorporates Brand Lift Studies (BLS), multi-touch attribution, and full-funnel measurement, enabling advertisers to quantify campaign effectiveness and continuously optimize their digital strategies.

Revenue
$3.7M
Year founded
2018
Funding
$2.1M
Team size
34
8ClickOn logo
ClickOn

Neuilly sur Seine, France

Developer of an advertising analytics platform designed to help clients enhance the effectiveness of their TV ads. The company's platform leverages proprietary real-time ad-recognition technology and lets users validate and optimize the media choices by selecting the most suitable combinations for achieving their objectives, allowing advertisers to measure and boost the impact of their offline advertising on their online environment.

Revenue
$3.7M
Year founded
2010
Team size
7
9JENTIS logo
JENTIS

Vienna, Vienna, Austria

Data tracking is fundamentally broken, so we reinvented it. JENTIS is the #1 server-side tracking SaaS tool. Made in Europe.

Revenue
$3.6M
Year founded
2020
Funding
$3.2M
Team size
65
10Eulerian Technologies logo
Eulerian Technologies

Paris, Île-de-France, France

Eulerian is a SaaS publisher of marketing performance measurement software. We help marketing teams improve the performance of their digital campaigns with an integrated platform that combines unified and comprehensive data collection, audience measurement, advanced attribution capabilities and a CDP. Our all-in-one platform offers a wide range of features, maximizes marketing campaign ROI and streamlines technology costs. Moreover, Eulerian is a sovereign platform certified by the CNIL (GDPR). Eulerian's experts help advertisers and agencies maximize the potential of their solutions and increase the performance of their campaigns without losing sight of their ROI goals. Eulerian has been selected by Gartner in the Magic Quadrant for Digital Marketing Hubs and named a "Vendor to Watch" in the Magic Quadrant for Digital Marketing Analytics.

Revenue
$3.1M
Year founded
2002
Team size
28

Frequently asked questions about Attribution Software Companies With $1M–$5M Revenue

How many attribution software companies with $1M–$5M in annual revenue are there?

Latka tracks 48 attribution software companies with $1M–$5M in annual revenue. Together they generate $113.4M in annual revenue and employ 1.1K people.

Which attribution software company with $1M–$5M in annual revenue is the largest?

EasyInsights is the largest, with $5M in annual revenue, founded in 2020.

How much revenue does a typical attribution software company with $1M–$5M in annual revenue make?

The average attribution software company in this list makes $2.4M a year, across 48 companies with reported revenue. They serve 13.7K customers combined.

Who are the leading Attribution software vendors with $1M–$5M in annual revenue?

Ranked by annual revenue, the leaders are EasyInsights, ProfitMetrics.io, Billy Grace, Addressable and Beatgrid.

How much funding have attribution software companies with $1M–$5M in annual revenue raised?

The 48 attribution software companies with $1M–$5M in annual revenue tracked here have raised $40.7M in disclosed funding between them.

Related Marketing Software categories

Inclusion Criteria

- Must provide capabilities for tracking multiple marketing channels - Should offer various attribution models, including last-click and multi-touch - Must include reporting and analytics features for evaluating campaign performance - Should allow integration with other marketing and CRM systems - Not just focused on tracking; must also provide insights for actionable decision-making - Must support real-time data updates for timely analysis - Should cater to users in marketing, sales operations, and finance