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Top 16 Attribution Software Companies With $10M–$100M Revenue (August 2026)

As of August 2026, Latka tracks 16 attribution software companies with $10M–$100M in annual revenue. They have combined revenues of $428.1M and employ 3.8K people. They have raised $509.2M and serve 45 customers combined.

Every company below sells attribution software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.

What Attribution Software Companies do

Attribution Software refers to tools that enable businesses to analyze and evaluate the various touchpoints that contribute to customer conversions. These solutions are primarily used in digital marketing to allocate credit to multiple marketing channels and interactions, providing insights into which strategies are most effective in driving sales and customer engagement. Typical features include multi-channel tracking, data visualization, and reporting capabilities that help marketers understand the customer journey more comprehensively. Users of Attribution Software typically include marketing teams, sales operations, and data analysts who seek to improve marketing ROI and campaign performance. The software supports various attribution models, such as first-touch, last-touch, and multi-touch, allowing organizations to tailor their strategy based on specific goals. By integrating with other marketing tools, Attribution Software facilitates a more data-driven approach to marketing and helps organizations optimize their advertising spend and enhance customer acquisition strategies.

Companies
16
Revenue
$428.1M
Funding
$509.2M
Employees
3.8K

Filters

Sorting: Highest -> Lowest

Filters

Top Attribution Software Companies With $10M–$100M Revenue

Showing 10 of 16 companies ranked by annual revenue.

1Foursquare logo
Foursquare

New York, NY, United States

Foursquare is the industry leader in all things geospatial—from foundational building blocks to turnkey solutions. Think of us as the location layer of your tech stack. The world’s most recognizable enterprises rely on Foursquare to solve difficult geospatial problems and leverage the power of location intelligence. For marketers, our Attribution, Audience, and Proximity products help you drive the campaign impact that matters. Leading brands trust Foursquare to enhance audience targeting, optimize campaigns, and accurately measure real-world outcomes like store visits and sales. For data analysts, our Studio and Places products provide access to 100M+ high-quality points of interest, along with tools to analyze and visualize geospatial data at scale. For developers, our Movement SDK and Places APIs make it easy to build powerful location-based apps and experiences that drive customer engagement and revenue. Foursquare has offices in New York City, San Francisco, Seattle, Chicago, Serbia, and Singapore. Foursquare is proud to be funded by The Raine Group, Simon Ventures, Naver, Union Square Ventures, Andreessen Horowitz, DFJ Growth, Morgan Stanley Alternative Investment Partners, and more. Learn more at location.foursquare.com.

Revenue
$57.9M
Year founded
2009
Team size
526
2Involve Asia logo
Involve Asia

Kuala Lumpur, Wilayah Persekutuan, Malaysia

Involve Asia Technologies Sdn Bhd (1017157-V) is a business headquartered in Kuala Lumpur, Malaysia. We provide a platform for advertisers to measure, manage and scale their marketing partnerships by automating workflows and providing attribution to marketing campaigns. Using its proprietary cookie-less tracking technology, for highly accurate, future-proofed digital marketing. Founded in 2014, Involve is backed by major venture capital firms such as Bintang Capital Partners, 500 Global, OSK Technology Ventures, and Cradle Seed Ventures and has an established presence with teams across Southeast Asia including Malaysia, Indonesia, the Philippines, Singapore, Thailand, and Vietnam. Here in Involve, we are looking for creative and ambitious talents to join our team on this upward and onward journey. We lead with a growth mindset and the belief that the combination of each individual’s passions and skills carry the company upward and forward. At Involve, all ideas are listened to, and brainstorming means that job titles get left at the door. This is where self-starters can really make their mark, thriving and evolving as they go. If making an impact gives you a reason to roll out of bed in the mornings, come join us!

Revenue
$56.4M
Year founded
2014
Team size
513
3iSpot logo
iSpot

Bellevue, Washington, United States

iSpot helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion. Fast, accurate and actionable measurement and attribution solutions enable advertisers to assess creative effectiveness, enhance media plans and attribute advertising results for cross-platform campaigns, all while benchmarking against competitors and historical norms. Unlike legacy and ad hoc solutions, iSpot is purpose-built to measure the performance of every ad on television with digital-like precision and granularity in real time. With always-on performance insights unified across linear and streaming TV, advertisers can take quick and confident action to consistently drive business results. More at: https://www.ispot.tv

Revenue
$44.9M
Year founded
2012
Funding
$382.9M
Team size
408
4Marketing Evolution logo
Marketing Evolution

New York, New York, United States

marketing measurement and optimization solutions

Revenue
$40.3M
Year founded
2000
Funding
$50.7M
Team size
318
5InMarket logo
InMarket

Austin, Texas, United States

Built upon our founders’ bold vision to bring the power of search to the physical world, for the past 14 years InMarket has been a digital advertising market leader. Today, our mission is to help leading brands connect to consumers in the moments that matter most. We do this by taking brands beyond the WHO to discover WHY consumers shop, WHAT they buy, and WHEN & WHERE to best reach them. Leveraging our industry-leading, real-time marketing and measurement platform, our customers drive growth and optimize spend with the most sophisticated and data-driven marketing solutions available—including Audiences, Activation, Attribution, and Analytics.

Revenue
$40.3M
Year founded
2010
Funding
$12.5M
Team size
366
6Resulticks logo
Resulticks

Seattle, Washington, United States

Resulticks is a fully integrated, real-time audience engagement solution designed to help brands worldwide reach, acquire, and retain satisfied customers. Built from the ground up by experts in marketing, technology, and business management, Resulticks enables brands to make a transformational leap to conversion-driven, growth-focused personalized engagement. With an advanced CDP at its core, Resulticks offers AI-powered omnichannel orchestration, complete analytics, next-best engagement, attribution at the segment-of-one level, and the world’s first marketing blockchain.

Revenue
$35.8M
Year founded
2012
Team size
325
7Bigabid logo
Bigabid

Tel Aviv, Tel Aviv, Israel

Bigabid is a technology company led by data scientists and engineers devoted to your app's growth. It offers industry-leading services for user acquisition and retargeting in the mobile advertising sector, focused on performance marketing.

Revenue
$26.5M
Year founded
2016
Team size
106
8Kochava logo
Kochava

Sandpoint, Idaho, United States

mobile attribution and analytics platform

Revenue
$23.2M
Year founded
2011
Team size
183
9Measured logo
Measured

Austin, Texas, United States

cross-channel marketing attribution platform

Revenue
$15.1M
Customers
45
Year founded
2017
Team size
109
10Infinity logo
Infinity

Reigate, England, United Kingdom

Developer of a call tracking software designed to help clients to track calls from their website. The company's software helps businesses to analyze exactly which marketing activity resulted in which sales and optimizes the chance of those sales closing, enabling businesses to sell more and increase their revenue.

Revenue
$15M
Year founded
2010
Funding
$14.1M
Team size
409

Frequently asked questions about Attribution Software Companies With $10M–$100M Revenue

How many attribution software companies with $10M–$100M in annual revenue are there?

Latka tracks 16 attribution software companies with $10M–$100M in annual revenue. Together they generate $428.1M in annual revenue and employ 3.8K people.

Which attribution software company with $10M–$100M in annual revenue is the largest?

Foursquare is the largest, with $57.9M in annual revenue, founded in 2009.

How much revenue does a typical attribution software company with $10M–$100M in annual revenue make?

The average attribution software company in this list makes $26.8M a year, across 16 companies with reported revenue. They serve 45 customers combined.

Who are the leading Attribution software vendors with $10M–$100M in annual revenue?

Ranked by annual revenue, the leaders are Foursquare, Involve Asia, iSpot, Marketing Evolution and InMarket.

How much funding have attribution software companies with $10M–$100M in annual revenue raised?

The 16 attribution software companies with $10M–$100M in annual revenue tracked here have raised $509.2M in disclosed funding between them.

Related Marketing Software categories

Inclusion Criteria

- Must provide capabilities for tracking multiple marketing channels - Should offer various attribution models, including last-click and multi-touch - Must include reporting and analytics features for evaluating campaign performance - Should allow integration with other marketing and CRM systems - Not just focused on tracking; must also provide insights for actionable decision-making - Must support real-time data updates for timely analysis - Should cater to users in marketing, sales operations, and finance