1
AppsFlyer
San Francisco, California, United States
a platform to measure and analyze user engagement and marketing ROI
- Revenue
- $500M
- Customers
- 80K
- Year founded
- 2011
- Funding
- $1.3B
- Team size
- 1.4K
Top 4 Attribution Software Companies $100M+ Revenue (August 2026)
As of August 2026, Latka tracks 4 attribution software companies with $100M+ in annual revenue. They have combined revenues of $874.9M and employ 2.9K people. They have raised $2.6B and serve 260.9K customers combined.
Every company below sells attribution software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
What Attribution Software Companies do
Attribution Software refers to tools that enable businesses to analyze and evaluate the various touchpoints that contribute to customer conversions. These solutions are primarily used in digital marketing to allocate credit to multiple marketing channels and interactions, providing insights into which strategies are most effective in driving sales and customer engagement. Typical features include multi-channel tracking, data visualization, and reporting capabilities that help marketers understand the customer journey more comprehensively. Users of Attribution Software typically include marketing teams, sales operations, and data analysts who seek to improve marketing ROI and campaign performance. The software supports various attribution models, such as first-touch, last-touch, and multi-touch, allowing organizations to tailor their strategy based on specific goals. By integrating with other marketing tools, Attribution Software facilitates a more data-driven approach to marketing and helps organizations optimize their advertising spend and enhance customer acquisition strategies.
- Companies
- 4
- Revenue
- $874.9M
- Funding
- $2.6B
- Employees
- 2.9K
Filters
Sorting: Highest -> Lowest
Top Attribution Software Companies $100M+ Revenue
Showing 4 of 4 companies ranked by annual revenue.
2
VideoAmp
Los Angeles, California, United States
VideoAmp is a US-based software company that provides a platform for cross-screen video advertising and measurement. VideoAmp's platform enables advertisers and media companies to plan, execute, and measure video advertising campaigns across multiple screens, including TV, digital, and mobile. The platform includes features such as cross-screen planning, audience targeting, real-time optimization, and measurement and attribution tools.
- Revenue
- $149.9M
- Year founded
- 2014
- Funding
- $456.6M
- Team size
- 711
- Revenue
- $125M
- Customers
- 900
- Year founded
- 2014
- Funding
- $667.1M
- Team size
- 507
- Revenue
- $100M
- Customers
- 180K
- Year founded
- 2011
- Funding
- $147.9M
- Team size
- 315
Frequently asked questions about Attribution Software Companies $100M+ Revenue
How many attribution software companies with $100M+ in annual revenue are there?
Latka tracks 4 attribution software companies with $100M+ in annual revenue. Together they generate $874.9M in annual revenue and employ 2.9K people.
Which attribution software company with $100M+ in annual revenue is the largest?
AppsFlyer is the largest, with $500M in annual revenue, founded in 2011.
How much revenue does a typical attribution software company with $100M+ in annual revenue make?
The average attribution software company in this list makes $218.7M a year, across 4 companies with reported revenue. They serve 260.9K customers combined.
Who are the leading Attribution software vendors with $100M+ in annual revenue?
Ranked by annual revenue, the leaders are AppsFlyer, VideoAmp, Branch Metrics and CallRail.
How much funding have attribution software companies with $100M+ in annual revenue raised?
The 4 attribution software companies with $100M+ in annual revenue tracked here have raised $2.6B in disclosed funding between them.
Related Marketing Software categories
Inclusion Criteria
- Must provide capabilities for tracking multiple marketing channels - Should offer various attribution models, including last-click and multi-touch - Must include reporting and analytics features for evaluating campaign performance - Should allow integration with other marketing and CRM systems - Not just focused on tracking; must also provide insights for actionable decision-making - Must support real-time data updates for timely analysis - Should cater to users in marketing, sales operations, and finance