As of August 2026, Latka tracks 28 competitive intelligence tools companies with $1M–$5M in annual revenue. They have combined revenues of $58.1M and employ 511 people. They have raised $9.9M and serve 150 customers combined.
Every company below sells competitive intelligence tools to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
Competitive intelligence tools are software solutions that help organizations collect, analyze, and disseminate crucial information about their competitors and the market environment. These tools facilitate strategic decision-making by providing insights into competitors' activities, market trends, and customer behaviors. Typical use cases include tracking competitors' product launches, pricing strategies, marketing efforts, and other relevant activities that could impact a business's market position. Features often found in competitive intelligence tools include data collection capabilities, market landscape analysis, reporting functions, and user-friendly dashboards for visualizing insights. These tools are commonly used by professionals in marketing, sales, strategy, and product development, who rely on accurate and timely information to enhance business strategies and improve competitive agility. By leveraging competitive intelligence, organizations can identify opportunities for growth and respond effectively to market dynamics.
Sorting: Highest -> Lowest
Showing 10 of 28 companies ranked by annual revenue.
Burbank, California, United States
Connectivity provides customer intelligence solutions for businesses. We allow businesses to identify their best customers, understand customer opinions and recognize their competition. The platform helps businesses identify customer segments, areas of concentration and future growth opportunities.
Birmingham, United Kingdom
Majestic surveys and maps the Internet and has created the largest commercial Link Intelligence database in the world. This Internet map is used by SEOs, New Media Specialists, Affiliate Managers and online Marketing experts for a variety of uses surrounding online prominence including Link Building, Reputation Management, Website Traffic development, Competitor analysis and News Monitoring. As link data is also a component of search engine ranking, understanding the link profile of your own, as well as competitor websites can empower rational study of Search Engine positioning. Majestic is constantly revisiting web pages and sees around a billion URLs a day. Based in England, Majestic has an international client base, attracted by its transparency of operation, reputation for quality, and value of offering. Majestic is available at variety of price points with subscription options from UK £30 per month rising to enterprise level options. Higher end features include deeper analysis and API access, allowing developers to integrate Majestic Data with their own tool sets. Majestic is a trading name of Majestic-12 Ltd, registered in Birmingham, England as company number 05269210.
Stockholm, Sweden
Comintelli provides a software for competitive intelligence professionals.
Kyiv, Ukraine
DataForSEO is the leading provider of SEO data for the marketing technology industry. With an API-led approach to data delivery, DataForSEO is enabling hundreds of software businesses to enhance their products with reliable, accurate, and fresh data.
Brussels, Belgium
Provider of market research and media monitoring services intended to help businesses to stay up to date with opinions and analysis. The company's services bring together unique algorithmic text mining technology and a proprietary database to offer analysis on conversations, enabling marketers, public relation officers and business owners to track what's being said about their company, brand, product or competitors across blogs, social networks and web-based message boards.
London, England, United Kingdom
We help retailers use existing data to understand when and why customers choose them instead of rivals. We do this by connecting customers’ experiences of friction versus reward. Our SaaS platform generates live-tracking Friction/Reward Indexes Super-granular. Incredibly revealing. Directly actionable.
Westlake Village, California, United States
Merchant Centric is a technology and marketing provider that serves franchises, chains and corporations by empowering chief level executives with insights that drive revenue. With the use of proprietary data and technology, combined with data analytics and intelligence, Merchant Centric offers customized DAaaS (Data Analytics as a Service) and SaaS (Software as a Service) solutions. These solutions identify what strategies and actions will increase revenue, as well as, provide an enterprise-class platform to implement and monitor those actions. Merchant Centric also helps companies increase revenue by providing full-service marketing solutions that strengthen and defend brands at the location level. Services include business listing optimization, competitive intelligence and online reputation management.
Zagreb, Croatia
We are a market intelligence company providing structured market data in real-time, covering global online supply. Our customers are making informed business decisions based on big data analysis and interpretation. How much time do you need to compare your offer (portfolio, pricing, promotions...) with your competitors and how often do you do it? How do you track the activity of your competition, their promotions, what's new in their offer? When you are investing your budget in promotions, how do you control it? How often do you invest money in promotions that are not really competitive, and therefore unsuccessful? Can you guarantee the best price (not necessarily the lowest!) on the market for your customers? These are the questions KLIKER can help you to answer at any given moment.
Walnut, California, United States
Elevate your review research with Octoparse VOC's AI-powered tools: product research, competitor analysis, sentiment analysis, customer Q&A highlights, and more!
Scottsdale, Arizona, United States
SpyFu helps you spy on your competitors use their search marketing secret formula to improve your own business. Deep research or quick glimpses at their ad habits show you what works and what to avoid when you're connecting with your target audience. Learn how your competitors’ trail of actions paid off for them, their exact ad copy that drives leads, and gives an unrelenting, over-their-shoulder peek at blueprints of their most-guarded online advertising plans. www.twitter.com/spyfu www.facebook.com/spyfu resources.spyfu.com
Latka tracks 28 competitive intelligence tools companies with $1M–$5M in annual revenue. Together they generate $58.1M in annual revenue and employ 511 people.
Connectivity is the largest, with $4.3M in annual revenue, founded in 2013.
The average competitive intelligence tools company in this list makes $2.1M a year, across 28 companies with reported revenue. They serve 150 customers combined.
Ranked by annual revenue, the leaders are Connectivity, Majestic, Comintelli Inc., DataForSEO and Attentio.
The 28 competitive intelligence tools companies with $1M–$5M in annual revenue tracked here have raised $9.9M in disclosed funding between them.
- Must provide capabilities for collecting and analyzing competitor data - Should include features for tracking market trends and consumer behaviors - Must offer reporting and visualization tools to present insights - Should cater to professionals in marketing, sales, or strategic roles - Not just focused on historical data; must also provide real-time updates and insights
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