As of August 2026, Latka tracks 10 competitive intelligence tools companies with $10M–$100M in annual revenue. They have combined revenues of $228.2M and employ 2.1K people. They have raised $108.5M and serve 822.7K customers combined.
Every company below sells competitive intelligence tools to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
Competitive intelligence tools are software solutions that help organizations collect, analyze, and disseminate crucial information about their competitors and the market environment. These tools facilitate strategic decision-making by providing insights into competitors' activities, market trends, and customer behaviors. Typical use cases include tracking competitors' product launches, pricing strategies, marketing efforts, and other relevant activities that could impact a business's market position. Features often found in competitive intelligence tools include data collection capabilities, market landscape analysis, reporting functions, and user-friendly dashboards for visualizing insights. These tools are commonly used by professionals in marketing, sales, strategy, and product development, who rely on accurate and timely information to enhance business strategies and improve competitive agility. By leveraging competitive intelligence, organizations can identify opportunities for growth and respond effectively to market dynamics.
Sorting: Highest -> Lowest
Showing 10 of 10 companies ranked by annual revenue.
Boston, Massachusetts, United States
Leading Lights crafts data stories that prove your value. We power the most compelling benchmark content for leading ecommerce and marketing tech companies.
London, England, United Kingdom
Adthena is your secret weapon for search, giving your business unrivaled competitor insight. See what Adthena can do for you - book your demo today!
San Francisco, California, United States
BlueOcean is an always-on brand intelligence platform. Our data and insights will drive your actions and outcomes.
New York, New York, United States
Developer of a competitive intelligence platform for digital and magazine advertising sales executives designed to help them determine the best prospects to pursue, which offerings to pitch and how to position themselves most effectively against their competitors. The company's SaaS sales-enablement platform has intelligence capabilities powered by a proprietary combination of AI and machine learning through which it distills multi-channel campaign intelligence into actionable competitive insights, brand analysis and prospecting reports, all in one easy-to-use platform enabling media companies and agencies leverage these insights to identify the best prospects, build and nurture stronger relationships with clients and close more business.
Bellevue, Washington, United States
Bungee Tech places the power of ready-to-use competitive intelligence in the hands of any business!
São Paulo, Sao Paulo, Brazil
VIDI is a company that MONITORS BRAND EXECUTION and CUSTOMER EXPERIENCE across sales channels with a goal of GENERATING INTELLIGENCE for business management.
Aarhus, Denmark
PriceShape is a Software as a Service (SaaS) company, specializing in competitor price monitoring for e-commerce companies and brands - enabling them to win more sales and maximize revenue. We help online sellers optimize their pricing strategy, based on competitor data - including prices, stock, and assortment. With PriceShape, you get a complete overview of competitors' product prices, displayed in your personalized dashboard. We also specialize in providing our users with a wide variety of dynamic pricing rules & strategies that fit every need. Utilizing these features gives our customers the pricing agility they need to improve decision-making, based on their competitive situation. Moreover, we give you the opportunity to use the competitive pricing knowledge in your Google Shopping feed. Through our feed editor, it's possible to insert price tags in your feed, which allows for your ad spend to be directed at the products where your most competitive and earn a good profit margin. This intelligent segmentation of your CPC campaigns will prevent you from wasting ad spend on products that you're too expensive on, and provides a huge boost to your ROAS.
Berlin, Germany
Developer of a shopping insight platform designed to offer real-time information, benchmarks and recommended actions. The company's platform analyzes all processes throughout the customer decision journey in order to support retailers and manufacturers in the marketing of their products, enabling enterprises to make better decisions easily.
Latka tracks 10 competitive intelligence tools companies with $10M–$100M in annual revenue. Together they generate $228.2M in annual revenue and employ 2.1K people.
Leading Lights is the largest, with $54.5M in annual revenue, founded in 2020.
The average competitive intelligence tools company in this list makes $22.8M a year, across 10 companies with reported revenue. They serve 822.7K customers combined.
Ranked by annual revenue, the leaders are Leading Lights, HG Insights, Adthena, BlueOcean and Media Radar.
The 10 competitive intelligence tools companies with $10M–$100M in annual revenue tracked here have raised $108.5M in disclosed funding between them.
- Must provide capabilities for collecting and analyzing competitor data - Should include features for tracking market trends and consumer behaviors - Must offer reporting and visualization tools to present insights - Should cater to professionals in marketing, sales, or strategic roles - Not just focused on historical data; must also provide real-time updates and insights
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