As of November 2026, Latka tracks 6 fitness software companies with $100M+ in annual revenue. They have combined revenues of $2.1B and employ 7.5K people. They have raised $2.4B and serve 76M customers combined.
Every company below sells fitness software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
Sorting: Highest -> Lowest
Showing 6 of 6 companies ranked by annual revenue.
Boston, United States
Whoop, Inc. is an American wearable technology company specializing in health and fitness tracking, providing a system that tracks recovery, training, and sleep to help individuals optimize their performance.
Sherwood, Arkansas, United States
With four decades of experience behind us, we’ve brought together a suite of best-in-class platforms and a diverse, global, united team. We are now the only fit tech company on the planet that provides software for any fitness business, of any size, anywhere in the world. We know you have a passionate vision of fitness you want to offer your clients. We’re here to help you deliver it. Explore our solutions at www.abcfitness.com, and together we'll make things happen.
San Francisco, California, United States
Strava is a privately held company that was founded in 2009 and is headquartered in San Francisco, California. The company offers a social network and fitness tracking service for athletes, primarily focused on cycling and running. Strava's platform allows users to track and analyze their workouts, connect with other athletes, and participate in challenges and events. As of 2021, Strava has over 70 million registered users worldwide and has raised over $100 million in funding from investors.
Denver, Colorado, United States
EverCommerce is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions that help more than 690,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. Specializing in Home & Field Services, Health Services, and Fitness & Wellness industries, EverCommerce solutions include end-to-end business management software, integrated payment acceptance, marketing technology, and customer engagement applications.
Bengaluru, Karnataka, India
Cult.fit is a health and fitness company offering digital and offline experiences across fitness, nutrition, and mental well-being.
Latka tracks 6 fitness software companies with $100M+ in annual revenue. Together they generate $2.1B in annual revenue and employ 7.5K people.
Whoop is the largest, with $1.1B in annual revenue, founded in 2012.
The average fitness software company in this list makes $348.1M a year, across 6 companies with reported revenue. They serve 76M customers combined.
Ranked by annual revenue, the leaders are Whoop, ABC Fitness, Strava, EverCommerce and cult.fit.
The 6 fitness software companies with $100M+ in annual revenue tracked here have raised $2.4B in disclosed funding between them.
