656, 13th Cross Rd, opp. to PWD Quarters, Sector 2, PWD Quarters, 1st Sector, HSR Layout, Bengaluru, Karnataka, IndiaFounded 2020CEO Anubhav Jain
Rupifi is an embedded lending and buy-now-pay-later platform for small and medium-sized businesses in India, founded in July 2020 by Anubhav Jain and two co-founders.
Rupifi's last reported revenue was $5K in June 2021 (Anubhav Jain on camera). GetLatka estimates it at about $1.9M a year (October 2024). Rupifi is #887 on the Latka Top. The Latka Top ranks the 1,372 companies Nathan Latka has interviewed by revenue.
| As of | Revenue | Source |
|---|---|---|
| Jun 2020 | $24K | – |
| Dec 2020 | $84K | – |
| Jun 2021 | $5K | Anubhav Jain on cameraWatch at 8:19 |
| Nov 2022 | $1.7M | – |
| Nov 2023 | $1.5MEST. | GetLatka estimate |
| Oct 2024 | $1.9MEST. | GetLatka estimate |
– source not recorded
Rupifi is privately held, so there is no Rupifi stock to buy. Investors valued it at $16M in its September 2021 Pre-Seed round.
Valuation history$16M Pre-Seed 2021$5M Pre-Seed 2020
Rupifi has raised $10M across four rounds since 2020. The latest was a $1M Series A in October 2021.
| Date | Round | Raised | Valuation | Source |
|---|---|---|---|---|
| Oct 2021 | Series A | $1M | – | – |
| Sep 2021 | Pre-Seed | $4M | $16M | – |
| Mar 2021 | Series A | $4M | – | Anubhav Jain on cameraWatch at 12:15 |
| Jun 2020 | Pre-Seed | $1M | $5M | Anubhav Jain on cameraWatch at 12:11 |
| Total raised | $10M |
Nathan Latka has interviewed Rupifi once, speaking with Anubhav Jain. Each figure links to the second it was said.
Watch: How Rupifi Grew to $7.5M in Monthly Loan Volume and 25,000 SMB Customers in India (Interview with CEO Anubhav Jain)September 2021 · Anubhav Jain, CEO
Rupifi competes most directly with KredX.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 KredX | $23.1M | $33.1M | 145 | – | 2015 |
| Rupifi | $1.9M | $10M | 240 | 25K | 2020 |
Anubhav Jain is CEO of Rupifi. Rupifi had 240 employees (October 2024, LinkedIn), down from 300 a year earlier.
InvestorsVishal Gupta
Also at RupifiVarun Malhotra
| As of | Employees | Source |
|---|---|---|
| Oct 2024 | 240 | |
| Oct 2024 | 282 | |
| Dec 2023 | 300 | |
| Nov 2023 | 51 | – |
| Jul 2023 | 51 | – |
| Dec 2022 | 320 | |
| Nov 2022 | 56 | – |
| Sep 2021 | 60 | Anubhav Jain on cameraWatch at 17:24 |
| Jun 2021 | 25 | Anubhav Jain on cameraWatch at 17:24 |
| Nov 2020 | 20 | – |
| Jun 2020 | 20 | – |
GetLatka estimates Rupifi's revenue at about $1.9M a year (October 2024). The last reported figure was $5K in June 2021, as Anubhav Jain said on camera.
Investors valued Rupifi at $16M in its September 2021 Pre-Seed round.
Rupifi has raised $10M across four funding rounds. The latest was a $1M Series A in October 2021.
No. Rupifi is a private company, so its shares aren't traded on a stock exchange.
Rupifi had 240 employees in October 2024, according to LinkedIn.
Anubhav Jain is the CEO of Rupifi. Nathan Latka interviewed Anubhav Jain in September 2021.
10 said on camera · 4 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice. The Latka Top ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.
Updated Oct 3, 2026Data disclaimerReport a correctionClaim this profile
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