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Top 50 Marketing Analytics Software Companies With $1M–$5M Revenue (August 2026)

As of August 2026, Latka tracks 235 marketing analytics software companies with $1M–$5M in annual revenue. They have combined revenues of $571.5M and employ 5.6K people. They have raised $337.8M and serve 493.7M customers combined.

Every company below sells marketing analytics software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.

What Marketing Analytics Software Companies do

Marketing Analytics Software refers to a category of tools designed to analyze and optimize marketing performance through the collection and interpretation of data from various marketing channels. These tools provide insights into customer behavior, campaign effectiveness, and marketing ROI by enabling users to track metrics such as website traffic, social media engagement, and email performance. Typical features of marketing analytics software include data visualization, customizable dashboards, reporting capabilities, and integration with other marketing tools. Users often include marketing teams, data analysts, and business intelligence professionals who seek to make data-driven decisions. Common use cases involve tracking campaign performance, segmenting audiences, and measuring the impact of multi-channel marketing efforts on overall business goals.

Companies
235
Revenue
$571.5M
Funding
$337.8M
Employees
5.6K

Filters

Sorting: Highest -> Lowest

Filters

Top Marketing Analytics Software Companies With $1M–$5M Revenue

Showing 10 of 235 companies ranked by annual revenue.

1EasyInsights logo
EasyInsights

Delhi, New Delhi, India

EasyInsights: The #1 Platform for Performance Marketers to Boost ROAS by 20% EasyInsights helps performance marketers to increase ROAS by at least 20%. It addresses two critical challenges for brands: 1️⃣ First-Party Data Activation & Enhanced Tracking Accuracy - Combines server-side and browser-side tracking for precise data collection. - Sends high-quality signals to Meta, Google Ads, and other platforms for better campaign optimization. - Resolves data disparities across platforms, ensuring consistency and accuracy. 2️⃣ Accurate Attribution & Conversion Tracking - Tracks the entire user journey across platforms and domains for better insights. - Supports multiple attribution models, including First Click, Last Non-Direct Click, and more. - Solves cross-platform and cross-domain tracking challenges, providing a complete view of conversions. 🏆 Trusted by Leading Brands & Unicorns EasyInsights is used by 1 in 6 unicorns in India and trusted by 250+ leading brands, including Mamaearth, Berger Paints, Licious, Wati, Atomberg, Edureka, The Loom, Noise, and more. 📊 Ready to Boost ROAS? Book a Demo Today! easyinsights.ai/book-demo #MarketingAnalytics #PerformanceMarketing #AttributionTracking #FirstPartyData #ROAS #EasyInsights

Revenue
$5M
Year founded
2020
Team size
45
2Aislelabs logo
Aislelabs

TORONTO, Ontario, Canada

At Aislelabs, we believe that data in the built environment has untapped potential. That building systems, like WiFi, aren’t just costs to be paid, but instead are investments that not only need an ROI, but can deliver it. We believe that marketers of the built environment – who we call Built-Environment Marketers – need help. They’re slammed with events and other activities that are unique to marketing in the physical world. We are that help. At Aislelabs, we are constantly looking for new and innovative ways to aid and empower the Built-Environment Marketer, turning WiFi from a cost center to a profit center. We do that by actively helping you deanonymize visitors, giving you the highest ROI marketing channel of all.

Revenue
$4.8M
Year founded
2013
Team size
44
3Polar Analytics 🐻‍❄️ logo
Polar Analytics 🐻‍❄️

Paris, France

View all your data in one place with user-friendly, customizable reports and seamless Shopify integration. Trusted by over 2700 + Shopify brands including Razor Group, Volcom, The Frankie Shop, and Lemaire. #1 Multichannel analytics software where Shopify brands can aggregate all their data into a comprehensive dashboard to analyze ecommerce performance and monitor issues in real-time. Polar Analytics helps you get actionable marketing insights like your true CAC, Marketing Efficiency Ratio, and true LTV, without any engineering required.

Revenue
$4.8M
Year founded
2020
Funding
$30.3M
Team size
44
4ProfitMetrics.io logo
ProfitMetrics.io

Copenhagen, Copenhagen, Denmark

It’s easy to tell how much revenue you bring in from marketing campaigns. But are they profitable? That’s where ProfitMetrics can help. Our tool measures the real profitability of paid advertising. By using profit data Inside of Google Analytics and Facebook Ads Manager! Free Trial.

Revenue
$4.7M
Year founded
2019
Team size
43
5Dataro logo
Dataro

San Francisco, California, United States

Dataro helps nonprofits unleash the power of their data to do more good in the world. Our data analytics software turns donor data into donor predictions, helping fundraisers identify the best donors for their campaigns. Engage and retain the right donors with the right ask using Dataro's AI donor predictions.

Revenue
$4.7M
Year founded
2017
Team size
43
6Houseware logo
Houseware

San Francisco, California, United States

Houseware is an award-winning solution, purpose-built for product, marketing, and digital teams. Our product analytics tool, Houseware Analytics, taps into first-party data right on your cloud data warehouse. With Houseware's AI Agents, digital teams are now supercharging their customer experiences. The team won the Snowflake Startup Challenge in 2022 and brings experience from leading SaaS businesses like Atlan, Chargebee, Zeotap, Sundial, and more. Join in on the fun!

Revenue
$4.7M
Year founded
2022
Team size
31
7Billy Grace logo
Billy Grace

Amsterdam, Noord-Holland, Netherlands

In the complex world of marketing, many challenges lead to marketers getting lost in data. For many marketers, a lot of tracking data is missing or incorrect; attribution from the first view to the checkout has become impossible; decentralized analysis and optimization are incredibly time-consuming.. Billy Grace aims to create a world where marketers work in perfect collaboration with AI to overcome these challenges with AI and Machine Learning models. Start working smarter with; - Up to 99% accurate data tracking - Unbiased data-driven attribution - Automated cross-channel optimization It's time to bring back the balance in marketing and globally change the way marketers work! Check out our website for more information. Headquartered in Amsterdam, The Netherlands.

Revenue
$4.6M
Year founded
2021
Team size
42
8BintanGO logo
BintanGO

Jakarta Selatan, DKI Jakarta, Indonesia

BintanGO helps brands increase sales through creator powered marketing and live commerce. Maximize the impact of your marketing campaigns and eliminate the guesswork with our cost-effective creator marketing approach. As Meta and TikTok official business partners, BintanGO executes campaigns faster, better, and easier using advanced technology and in-depth analysis.

Revenue
$4.5M
Year founded
2021
Team size
41
91World Online logo
1World Online

Redwood City, California, United States

1World Online is a Silicon Valley and Europe based company providing Consumer Intelligence Platform. It serves the entire web publishing enterprise. Websites will enjoy higher metrics of engagement; business teams will be able to better understand, profile, and monetize the audience; editors and journalists gain access to timely news content and can better target their stories, improving reader relationships.

Revenue
$4.5M
Year founded
2011
Funding
$19.5M
Team size
41
10Simple Technology Pty Ltd logo
Simple Technology Pty Ltd

Sydney, NSW, Australia

simple.io is a leading provider of software solutions designed to streamline and optimize marketing operations. Our range of innovative software tools empowers organisations to efficiently manage marketing projects and approvals, streamline workflows, improve collaboration and visibility, and ensure marketing compliance requirements are met. We enable brands and creative teams to deliver compliant campaigns through the most efficient processes, driving better results and maximizing productivity. At simple.io, we recognize the complex challenges faced by marketing teams in today's fast-paced and dynamic environment. Our suite of software solutions simplifies and automates key marketing processes, allowing teams to focus on strategic initiatives, creative output and deliver exceptional customer experiences. With user-friendly interfaces and powerful features, simple.io helps marketers effectively manage their projects, streamline workflows, enhance collaboration, and ensure compliance across internal and external stakeholders. Key Features: Project Management: Efficiently manage marketing projects from inception to completion, ensuring all tasks and deadlines are tracked and completed on time. Workflow Automation: Streamline workflows by automating repetitive tasks and approvals, freeing up valuable time for strategic activities. Collaboration and Visibility: Foster collaboration and enhance visibility across internal and external stakeholders with centralized project management, shared calendars, and integrated communication tools. Marketing Compliance: Ensure marketing campaigns adhere to regulatory requirements and brand guidelines, mitigating risk and protecting brand reputation. At simple.io, we cater to diverse industries such as retail, banking, financial services, insurance, healthcare, technology, and consumer goods. We recognize the unique marketing requirements of each industry and provide solutions that address their specific needs.

Revenue
$4.5M
Year founded
2008
Team size
41

Frequently asked questions about Marketing Analytics Software Companies With $1M–$5M Revenue

How many marketing analytics software companies with $1M–$5M in annual revenue are there?

Latka tracks 235 marketing analytics software companies with $1M–$5M in annual revenue. Together they generate $571.5M in annual revenue and employ 5.6K people.

Which marketing analytics software company with $1M–$5M in annual revenue is the largest?

EasyInsights is the largest, with $5M in annual revenue, founded in 2020.

How much revenue does a typical marketing analytics software company with $1M–$5M in annual revenue make?

The average marketing analytics software company in this list makes $2.4M a year, across 235 companies with reported revenue. They serve 493.7M customers combined.

Who are the leading Marketing Analytics software vendors with $1M–$5M in annual revenue?

Ranked by annual revenue, the leaders are EasyInsights, Aislelabs, Polar Analytics 🐻‍❄️, ProfitMetrics.io and Dataro.

How much funding have marketing analytics software companies with $1M–$5M in annual revenue raised?

The 235 marketing analytics software companies with $1M–$5M in annual revenue tracked here have raised $337.8M in disclosed funding between them.

Related Marketing Software categories

Inclusion Criteria

- Provides insights into customer behavior based on data from various marketing channels - Includes features for data visualization and customized reporting - Supports integration with other marketing tools and platforms - Enables real-time monitoring and tracking of marketing campaigns - Allows for audience segmentation and targeting - Not merely focused on data collection; must also analyze and report on marketing performance