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Top 709 Marketing Analytics Software SaaS Companies in July 2026

As of July 2026, there are 709 SaaS companies in Marketing Analytics Software. They have combined revenues of $7.4B and employ 53.1K people. They have raised $7.1B and serve 781.5M customers combined.

Marketing Analytics Software refers to a category of tools designed to analyze and optimize marketing performance through the collection and interpretation of data from various marketing channels. These tools provide insights into customer behavior, campaign effectiveness, and marketing ROI by enabling users to track metrics such as website traffic, social media engagement, and email performance. Typical features of marketing analytics software include data visualization, customizable dashboards, reporting capabilities, and integration with other marketing tools. Users often include marketing teams, data analysts, and business intelligence professionals who seek to make data-driven decisions. Common use cases involve tracking campaign performance, segmenting audiences, and measuring the impact of multi-channel marketing efforts on overall business goals.

Companies
709
Revenue
$7.4B
Funding
$7.1B
Employees
53.1K

Filters

Sorting: Highest -> Lowest

Filters

Top Marketing Analytics Software Companies

Showing 10 of 242 companies ranked by annual revenue.

1Swaarm logo
Swaarm

Berlin, Germany

SaaS Performance Marketing Tracking Platform

Revenue
$5M
Customers
-
Year founded
2020
Funding
$931.3K
Team size
9
Growth
-
2Revenue Roll logo
Revenue Roll

New York, United States

Transparent Attribution | Performance Marketing | Ad Financing

Revenue
$5M
Customers
-
Year founded
2021
Funding
-
Team size
16
Growth
-
3Directorie logo
Directorie

Chesterfield, Missouri, United States

Offering director-level thinking on any commercial life science pharmaceutical brand, such as marketing, peer-to-peer and patient initiatives

Revenue
$5M
Customers
-
Year founded
2018
Funding
-
Team size
30
Growth
-
4MSIGHTS logo
MSIGHTS

Charlotte, North Carolina, United States

MSIGHTS is a cloud platform designed for marketing data transformation and media campaign performance reporting.

Revenue
$5M
Customers
20
Year founded
2003
Funding
-
Team size
35
Growth
-
5Ocurate logo
Ocurate

San Francisco, California, United States

Ocurate is a predictive analytics platform that provides real-time customer lifetime value (LTV) prediction for eCommerce businesses.

Revenue
$5M
Customers
-
Year founded
2021
Funding
-
Team size
-
Growth
-
6Segmetrics logo
Segmetrics

Portland, Oregon, United States

Clear, powerful analytics for Infusionsoft

Revenue
$5M
Customers
5K
Year founded
2016
Funding
$125K
Team size
10
Growth
-
7Metrilo logo
Metrilo

San Francisco, California, United States

Make the most out of your ecommerce data with Metrilo. Behavior-driven customer analytics, personalized email marketing and powerful CRM - all connected in one

Revenue
$5M
Customers
450
Year founded
2014
Funding
$1.1M
Team size
2
Growth
-
8EasyInsights logo
EasyInsights

Delhi, New Delhi, India

EasyInsights: The #1 Platform for Performance Marketers to Boost ROAS by 20% EasyInsights helps performance marketers to increase ROAS by at least 20%. It addresses two critical challenges for brands: 1️⃣ First-Party Data Activation & Enhanced Tracking Accuracy - Combines server-side and browser-side tracking for precise data collection. - Sends high-quality signals to Meta, Google Ads, and other platforms for better campaign optimization. - Resolves data disparities across platforms, ensuring consistency and accuracy. 2️⃣ Accurate Attribution & Conversion Tracking - Tracks the entire user journey across platforms and domains for better insights. - Supports multiple attribution models, including First Click, Last Non-Direct Click, and more. - Solves cross-platform and cross-domain tracking challenges, providing a complete view of conversions. 🏆 Trusted by Leading Brands & Unicorns EasyInsights is used by 1 in 6 unicorns in India and trusted by 250+ leading brands, including Mamaearth, Berger Paints, Licious, Wati, Atomberg, Edureka, The Loom, Noise, and more. 📊 Ready to Boost ROAS? Book a Demo Today! easyinsights.ai/book-demo #MarketingAnalytics #PerformanceMarketing #AttributionTracking #FirstPartyData #ROAS #EasyInsights

Revenue
$5M
Customers
-
Year founded
2020
Funding
-
Team size
45
Growth
-
9Aislelabs logo
Aislelabs

TORONTO, Ontario, Canada

At Aislelabs, we believe that data in the built environment has untapped potential. That building systems, like WiFi, aren’t just costs to be paid, but instead are investments that not only need an ROI, but can deliver it. We believe that marketers of the built environment – who we call Built-Environment Marketers – need help. They’re slammed with events and other activities that are unique to marketing in the physical world. We are that help. At Aislelabs, we are constantly looking for new and innovative ways to aid and empower the Built-Environment Marketer, turning WiFi from a cost center to a profit center. We do that by actively helping you deanonymize visitors, giving you the highest ROI marketing channel of all.

Revenue
$4.8M
Customers
-
Year founded
2013
Funding
-
Team size
44
Growth
-
10Polar Analytics 🐻‍❄️ logo
Polar Analytics 🐻‍❄️

Paris, France

View all your data in one place with user-friendly, customizable reports and seamless Shopify integration. Trusted by over 2700 + Shopify brands including Razor Group, Volcom, The Frankie Shop, and Lemaire. #1 Multichannel analytics software where Shopify brands can aggregate all their data into a comprehensive dashboard to analyze ecommerce performance and monitor issues in real-time. Polar Analytics helps you get actionable marketing insights like your true CAC, Marketing Efficiency Ratio, and true LTV, without any engineering required.

Revenue
$4.8M
Customers
-
Year founded
2020
Funding
$30.3M
Team size
44
Growth
-

Inclusion Criteria

- Provides insights into customer behavior based on data from various marketing channels - Includes features for data visualization and customized reporting - Supports integration with other marketing tools and platforms - Enables real-time monitoring and tracking of marketing campaigns - Allows for audience segmentation and targeting - Not merely focused on data collection; must also analyze and report on marketing performance

Marketing Analytics Software SaaS Companies | GetLatka