As of August 2026, Latka tracks 112 marketing analytics software companies with $10M–$100M in annual revenue. They have combined revenues of $3.5B and employ 24.6K people. They have raised $2.8B and serve 43.7M customers combined.
Every company below sells marketing analytics software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
Marketing Analytics Software refers to a category of tools designed to analyze and optimize marketing performance through the collection and interpretation of data from various marketing channels. These tools provide insights into customer behavior, campaign effectiveness, and marketing ROI by enabling users to track metrics such as website traffic, social media engagement, and email performance. Typical features of marketing analytics software include data visualization, customizable dashboards, reporting capabilities, and integration with other marketing tools. Users often include marketing teams, data analysts, and business intelligence professionals who seek to make data-driven decisions. Common use cases involve tracking campaign performance, segmenting audiences, and measuring the impact of multi-channel marketing efforts on overall business goals.
Sorting: Highest -> Lowest
Showing 10 of 112 companies ranked by annual revenue.
Southfield, Michigan, United States
Award-winning, independently owned, global-commerce marketing practice, connecting people, technology and intelligence to improve clients' businesses
Bengaluru, Karnataka, India
Capillary Technologies develops customized and cloud-based customer analytics marketing platforms for retailers and consumer businesses.
San Francisco, California, United States
Thunder is a marketing technology company that provides advertising solutions through its Experience Cloud platform.
New York, New York, United States
Amagi Media Labs is a tech and media startup that facilitates the geographic targeting of TV advertisements.
San Francisco, California, United States
Skai is the leading omnichannel advertising platform for commerce media, combining advanced digital marketing capabilities with commerce insights and operations to drive growth for brands and agencies. Powered by unified data and proprietary GenAI, Skai delivers full-funnel media planning, optimization, and measurement, plus insights and automation that help brands improve digital shelf performance, retail execution, and revenue recovery. This integrated approach maximizes sales, profitability, and market share across media and commerce touchpoints. Trusted by over 8,000 brands and agencies, including PepsiCo, Sanofi, and Estée Lauder, Skai integrates with 300+ publishers and retail media networks such as Amazon Ads, Walmart Connect, Criteo, Google, Microsoft, Facebook, and TikTok. Headquartered in San Francisco with nine international offices, Skai empowers brands to connect media and commerce for measurable growth and efficiency. Skai uses the brand name Kenshoo Skai in the UK & Europe.
San Diego, California, United States
SOCi is a marketing automation platform for multi-location brands like Ace Hardware, Jersey Mike's, Pet Supplies Plus, and Ford. It caters to organizations with numerous marketing managers across various channels, offering marketing-focused workflows, permissions, approval processes, and analytics integrated with popular ad networks. SOCi consolidates marketing data, including search, social media, reviews, surveys, and chatbots.
Irving, Texas, United States
Targetbase is a data-driven, strategic communications agency. Our agency believes clients become stronger when they leverage the wealth of information consumers provide every day
Walpole, Massachusetts, United States
Leverages ratings and reviews to improve brand products and develop a better understanding of demand
Latka tracks 112 marketing analytics software companies with $10M–$100M in annual revenue. Together they generate $3.5B in annual revenue and employ 24.6K people.
Mars United Commerce is the largest, with $97.2M in annual revenue, founded in 1972.
The average marketing analytics software company in this list makes $31.4M a year, across 112 companies with reported revenue. They serve 43.7M customers combined.
Ranked by annual revenue, the leaders are Mars United Commerce, Capillary Technologies, Supermetrics, makethunder.com and Amagi Media Labs.
The 112 marketing analytics software companies with $10M–$100M in annual revenue tracked here have raised $2.8B in disclosed funding between them.
- Provides insights into customer behavior based on data from various marketing channels - Includes features for data visualization and customized reporting - Supports integration with other marketing tools and platforms - Enables real-time monitoring and tracking of marketing campaigns - Allows for audience segmentation and targeting - Not merely focused on data collection; must also analyze and report on marketing performance
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