- Revenue
- $100M
- Customers
- -
- Year founded
- 2015
- Funding
- $251M
- Team size
- 453
- Growth
- 211.18%
Top 709 Marketing Analytics Software SaaS Companies in May 2026
As of May 2026, there are 709 SaaS companies in Marketing Analytics Software. They have combined revenues of $7.4B and employ 51.3K people. They have raised $5.1B and serve 781.5M customers combined.
Marketing Analytics Software refers to a category of tools designed to analyze and optimize marketing performance through the collection and interpretation of data from various marketing channels. These tools provide insights into customer behavior, campaign effectiveness, and marketing ROI by enabling users to track metrics such as website traffic, social media engagement, and email performance. Typical features of marketing analytics software include data visualization, customizable dashboards, reporting capabilities, and integration with other marketing tools. Users often include marketing teams, data analysts, and business intelligence professionals who seek to make data-driven decisions. Common use cases involve tracking campaign performance, segmenting audiences, and measuring the impact of multi-channel marketing efforts on overall business goals.
Filters
Sorting: Highest -> Lowest
Top Marketing Analytics Software Companies
Showing 10 of 114 companies ranked by annual revenue.
2
Placer
Santa Cruz, California, United States
Developer of human movement analytics designed for the retail industry. The company's platform generates insights into any physical place and provides actionable location-based insights into the audience and competition, offering retailers with instant access to location insights derived from the foot traffic of millions of consumers, delivering visibility into offline behavior.
- Revenue
- $100M
- Customers
- 500
- Year founded
- 2013
- Funding
- $141M
- Team size
- 708
- Growth
- 240.82%
3
Mars United Commerce
Southfield, Michigan, United States
Award-winning, independently owned, global-commerce marketing practice, connecting people, technology and intelligence to improve clients' businesses
- Revenue
- $97.2M
- Customers
- -
- Year founded
- 1972
- Funding
- -
- Team size
- 884
- Growth
- -
4
Capillary Technologies
Bengaluru, Karnataka, India
Capillary Technologies develops customized and cloud-based customer analytics marketing platforms for retailers and consumer businesses.
- Revenue
- $95.6M
- Customers
- -
- Year founded
- 2008
- Funding
- -
- Team size
- 869
- Growth
- -
- Revenue
- $89.5M
- Customers
- 18K
- Year founded
- 2013
- Funding
- $45.9M
- Team size
- 391
- Growth
- 21.56%
6
makethunder.com
San Francisco, California, United States
Thunder is a marketing technology company that provides advertising solutions through its Experience Cloud platform.
- Revenue
- $87.7M
- Customers
- -
- Year founded
- 2007
- Funding
- -
- Team size
- 66
- Growth
- -
7
Amagi Media Labs
New York, New York, United States
Amagi Media Labs is a tech and media startup that facilitates the geographic targeting of TV advertisements.
- Revenue
- $84.6M
- Customers
- -
- Year founded
- 2008
- Funding
- $440.2M
- Team size
- 1.2K
- Growth
- 53.83%
8
Skai
San Francisco, California, United States
Skai is the leading omnichannel advertising platform for commerce media, combining advanced digital marketing capabilities with commerce insights and operations to drive growth for brands and agencies. Powered by unified data and proprietary GenAI, Skai delivers full-funnel media planning, optimization, and measurement, plus insights and automation that help brands improve digital shelf performance, retail execution, and revenue recovery. This integrated approach maximizes sales, profitability, and market share across media and commerce touchpoints. Trusted by over 8,000 brands and agencies, including PepsiCo, Sanofi, and Estée Lauder, Skai integrates with 300+ publishers and retail media networks such as Amazon Ads, Walmart Connect, Criteo, Google, Microsoft, Facebook, and TikTok. Headquartered in San Francisco with nine international offices, Skai empowers brands to connect media and commerce for measurable growth and efficiency. Skai uses the brand name Kenshoo Skai in the UK & Europe.
- Revenue
- $78.9M
- Customers
- -
- Year founded
- 2006
- Funding
- -
- Team size
- 717
- Growth
- -
- Revenue
- $76M
- Customers
- 150
- Year founded
- 2012
- Funding
- $121.3M
- Team size
- 251
- Growth
- 21.05%
10
SOCi, Inc.
San Diego, California, United States
SOCi is a marketing automation platform for multi-location brands like Ace Hardware, Jersey Mike's, Pet Supplies Plus, and Ford. It caters to organizations with numerous marketing managers across various channels, offering marketing-focused workflows, permissions, approval processes, and analytics integrated with popular ad networks. SOCi consolidates marketing data, including search, social media, reviews, surveys, and chatbots.
- Revenue
- $72.5M
- Customers
- -
- Year founded
- 2012
- Funding
- -
- Team size
- 709
- Growth
- 50.34%
Inclusion Criteria
- Provides insights into customer behavior based on data from various marketing channels - Includes features for data visualization and customized reporting - Supports integration with other marketing tools and platforms - Enables real-time monitoring and tracking of marketing campaigns - Allows for audience segmentation and targeting - Not merely focused on data collection; must also analyze and report on marketing performance