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Top 709 Marketing Analytics Software SaaS Companies in May 2026

As of May 2026, there are 709 SaaS companies in Marketing Analytics Software. They have combined revenues of $7.4B and employ 51.3K people. They have raised $5.1B and serve 781.5M customers combined.

Marketing Analytics Software refers to a category of tools designed to analyze and optimize marketing performance through the collection and interpretation of data from various marketing channels. These tools provide insights into customer behavior, campaign effectiveness, and marketing ROI by enabling users to track metrics such as website traffic, social media engagement, and email performance. Typical features of marketing analytics software include data visualization, customizable dashboards, reporting capabilities, and integration with other marketing tools. Users often include marketing teams, data analysts, and business intelligence professionals who seek to make data-driven decisions. Common use cases involve tracking campaign performance, segmenting audiences, and measuring the impact of multi-channel marketing efforts on overall business goals.

Companies
709
Revenue
$7.4B
Funding
$5.1B
Employees
51.3K

Filters

Sorting: Highest -> Lowest

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Top Marketing Analytics Software Companies

Showing 10 of 72 companies ranked by annual revenue.

1
Convirza

Draper, Utah, United States

call tracking and analytics platform

Revenue
$10M
Customers
1.1K
Year founded
2001
Funding
$29.1M
Team size
49
Growth
-
2
CivicScience

Pittsburgh, Pennsylvania, United States

Attitudes change before behaviors do. That’s why we track consumers’ needs, wants, hopes, fears, and intentions at unprecedented speed and scale. Learn how by answering the polls that fuel our research: https://hubs.la/Q02dBkfh0. "CivicScience data is not only predictive, more importantly, it's actionable."​ - Mark Cuban CivicScience is a privacy-centric consumer analytics platform that translates real-time, consumer insights into market-changing business intelligence. In simple terms: We power the world’s opinions and quickly deliver that data to the decision-makers who care. But, how? We poll millions of (unpaid) Americans each week with questions related to thousands of topics, enabling people from all walks of life to be heard and informed. We then use our powerful technology – the InsightStore™ – to analyze those opinions, discover market and cultural trends before they grow, and accurately predict future consumer behavior and market outcomes. It’s consumer intelligence like you’ve never seen before – which is why thousands of marketers and market research professionals across all verticals trust us to answer their most pressing questions. But enough about us – how can we help you? #MarketResearch, #ConsumerInsights, #DataDrivenMarketing, #ConsumerMarketing, #MarketingSolution #ConsumerIntelligence

Revenue
$9.8M
Customers
-
Year founded
-
Funding
-
Team size
89
Growth
-
3
Leadfeeder

Helsinki, Uusimaa, Finland

Leadfeeder.com is owned by Leadfeeder Oy, a privately held company founded in 2012 and headquartered in Helsinki, Finland. The company provides a platform that integrates with various marketing and sales tools, allowing businesses to track website visitors, analyze their behavior, and generate qualified leads. With Leadfeeder, businesses can gain valuable insights into their website traffic and use this information to optimize their marketing and sales strategies.

Revenue
$9.7M
Customers
2.5K
Year founded
2012
Funding
$5.2M
Team size
110
Growth
-
4
Faraday

Burlington, Vermont, United States

customer data platform

Revenue
$9.1M
Customers
60
Year founded
2012
Funding
$6.1M
Team size
51
Growth
-
5
Feedloop

Jakarta, Indonesia

Developer of a SaaS-based feedback and analytics platform for websites and apps designed to help businesses to understand users and improve the experience. The company's platform helps marketers and growth hackers in building engaging campaigns, enabling higher user engagements through interactive campaigns, such as surveys, quizzes, and storytelling aimed at millennials and Generation Z.

Revenue
$9M
Customers
-
Year founded
2018
Funding
-
Team size
86
Growth
85.4%
6
Rebrandly

San Francisco, California, United States

Rebrandly is the market-leading platform that allows users to brand and shorten custom URLs, quickly and easily. Rebrandly is essential link management infrastructure for the global digital supply chain and the most secure (SOC2, HIPAA) AI-enabled platform for processing branded links at scale with real-time analytics and enterprise-grade features. Rebrandly helps companies grow traffic and revenue, improve deliverability, conversion, and retention rates, build brand trust, and track performance. Founded in 2015 and headquartered in the U.S., with offices in Rome and Dublin, Rebrandly serves millions of users and global brands worldwide, including Versace, Toyota, PayPal, Heineken, Okta, and Zillow. For more information, please visit www.rebrandly.com.

Revenue
$8.9M
Customers
-
Year founded
2015
Funding
-
Team size
81
Growth
-
7
Intentwise

San Diego, California, United States

The Intentwise platform stitches together your fragmented Amazon, Walmart, and other e-commerce data into a unified data store. We power reliable data pipelines, speed up your analytics, and unlock new ad optimizations. By connecting to all Amazon Ads and retail APIs, we're able to automate the collection of your critical marketplace data, then visualize it with a single click. With Intentwise Analytics Cloud, your data is automatically enriched—brand vs. non-brand keywords are segmented for you, foreign currencies are converted behind the scenes, etc.—so you can spend less-time looking for insights, and more time acting on them. Intentwise Ad Optimizer is built on the foundation of Intentwise Analytics Cloud, allowing you to consider retail metrics when managing your advertising and providing for faster troubleshooting and performance diagnostics. Intentwise Ad Optimizer also benefits from advanced AI recommendations that proactively audit your account for new opportunities, advanced UI capabilities like roll-ups and date range compare, and more. Intentwise Explore makes extracting insights from Amazon Marketing Cloud easier than ever. You don't need to be a SQL pro to use Intentwise Explore. Simply pick the query you want to run from the query library, or request a new one from our team of data scientists. In addition to scheduling queries in advance, you can use Intentwise Explore to visualize your results instantly, or use our templates to customize the reports to your exact specifications. When you work with Intentwise, you'll receive best-in-class customer support. Our team is available via live chat 24/7/365, and we respond in less than 5 minutes. We are a team of ex-Amazonians, agency owners, sellers, and brand owners who want to help each of our clients succeed on Amazon and Walmart. Reach out to learn more or book a demo of our platform.

Revenue
$8.8M
Customers
-
Year founded
2015
Funding
-
Team size
80
Growth
-
8
Vye

St. Cloud, Minnesota, United States

A fresh alternative to traditional marketing that joins technology, data and creativity and redefines marketing as a measurable, growth investment

Revenue
$8.6M
Customers
-
Year founded
2009
Funding
-
Team size
50
Growth
-
9
Pecan AI

Ramat Gan, Tel Aviv District, Israel

Pecan AI helps all businesses turn their data into precise, actionable predictions for growth and efficiency. Our platform uses generative AI to deliver accurate forecasts in days, not months - no code or data science experience needed. No Data Science Team Needed: Empower your existing analysts and BI teams to build and deploy AI models. Pecan’s no-code interface and automated machine learning mean you don’t need PhDs or hard-to-find data scientists on staff. Works with Messy Data: No pristine data required. Pecan handles the cleaning and feature engineering behind the scenes, so you can feed in real-world, messy datasets and still get reliable predictions. Rapid Deployment & Results: Go from raw data to live predictive models in record time (often within days). Our automated model-building and built-in intelligence let you iterate quickly, so you can act on insights while they’re fresh and relevant. High ROI Impact: Focus on opportunities that drive revenue and reduce costs. Pecan’s customers have significantly boosted marketing ROI, improved customer retention, and avoided the high costs of building in-house data science teams. Friendly, Approachable Experience: Advanced AI, but in a user-friendly package. Pecan’s intuitive platform guides you step by step, making predictive analytics approachable for any data-savvy team - no intimidation or jargon. Ready to turn your data into growth? Visit www.pecan.ai to see Pecan in action, and follow us here for insights on how predictive analytics can power your business forward.

Revenue
$8.6M
Customers
-
Year founded
2018
Funding
-
Team size
78
Growth
-
10
Echo Analytics

Paris, Ile-de-France, France

Founded in 2021, Echo Analytics bridges the existing gap in the Location Intelligence industry. Our Mission: Enable companies to evolve faster by making the world easy to understand. How exactly? We convert raw, unprocessed data to reliable, secure, and scalable geospatial datasets. Our ready-to-use Plug & Play format helps clients across industries like retail, ad tech, marketing, and FMCG cut down on data costs without sacrificing growth. It’s simple, really. We do the heavy lifting, so you can focus on the innovation.

Revenue
$8.6M
Customers
-
Year founded
2021
Funding
-
Team size
78
Growth
-

Inclusion Criteria

- Provides insights into customer behavior based on data from various marketing channels - Includes features for data visualization and customized reporting - Supports integration with other marketing tools and platforms - Enables real-time monitoring and tracking of marketing campaigns - Allows for audience segmentation and targeting - Not merely focused on data collection; must also analyze and report on marketing performance