As of May 2026, there are 709 SaaS companies in Marketing Analytics Software. They have combined revenues of $7.4B and employ 51.3K people. They have raised $5.1B and serve 781.5M customers combined.
Marketing Analytics Software refers to a category of tools designed to analyze and optimize marketing performance through the collection and interpretation of data from various marketing channels. These tools provide insights into customer behavior, campaign effectiveness, and marketing ROI by enabling users to track metrics such as website traffic, social media engagement, and email performance. Typical features of marketing analytics software include data visualization, customizable dashboards, reporting capabilities, and integration with other marketing tools. Users often include marketing teams, data analysts, and business intelligence professionals who seek to make data-driven decisions. Common use cases involve tracking campaign performance, segmenting audiences, and measuring the impact of multi-channel marketing efforts on overall business goals.
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Showing 10 of 278 companies ranked by annual revenue.
Courbevoie, Ile-de-France, France
Our SaaS, Magnétis, provides advanced call tracking solutions. It allows businesses to attribute phone leads to their exact acquisition source (SEO, Google Ads, social media, email campaigns, etc.). By tracking and analyzing calls, Magnétis helps marketers understand which channels generate qualified leads, improve campaign performance, and optimize ROI.
San Francisco, California, United States
AI Search Across Sales Calls for Product Marketing teams
Newcastle Upon Tyne, England, United Kingdom
PolyBox is your agency’s reporting sidekick, built by marketers, for marketers. We help agencies and in-house teams eliminate the chaos of manual reporting and finally get the insights they need, without the time drain or technical overhead. ⚡ Tired of dashboards that break, connectors that fail, and insights lost in spreadsheets? We were too. That’s why we built PolyBox, a powerful, done-for-you reporting platform that just works. Whether you're running B2B lead gen, ecommerce ads, influencer campaigns, or SEO, we’ve got you covered. Why Marketers Switch to PolyBox: ✅ 700+ connectors, including Meta, Google Ads, TikTok, Reddit, GA4, HubSpot, Salesforce, Xero & more ✅ AI Report Writer, instant editable commentary for clients ✅ Live AI Chatbot, query any data, build charts, prep for client calls ✅ Custom & blended reporting, across CRM, finance, paid, organic, backend conversions ✅ White-labeled shareable links, live, on-brand, editable reports for clients ✅ API & custom data support, JSON, Google Sheets, Airtable, backend feeds ✅ Real-time dashboards, no lag, no downtime, no broken widgets ✅ 3-month implementation phase, we set it up with you, not just for you Sick of Manual Reporting? Get your team out of spreadsheets/Looker Studios and back into strategy.
London, United Kingdom
RankBee is a marketing analytics tool. It tracks AI models like ChatGPT and Gemini. Key features: Reputation management Uncover the sentiments and opinions of AI assistants about your brand. Identify potential issues and address them proactively AI visibility tracking Monitor your brand's visibility across the AI ...
United States
TAGO is a QR Code Management and Analytics platform. It provides an easy way to Create, Modify, Track and Manage your QR codes. Brands, agencies, publishers and marketers utilize TAGO's real-time analytics and measurement tools to effectively target and communicate messages to their mobile audience.
Chennai, Tamil Nadu, India
KwickMetrics empowers Amazon and Walmart sellers to potentially increase their profitability by up to 20%. We ensure you receive your unclaimed reimbursements on time, help you garner more reviews, make data-driven decisions, optimize your advertising ROI, and gain a comprehensive understanding of your store's profitability. Whether you're selling on Amazon or Walmart, KwickMetrics provides the essential insights and tools needed to thrive in the competitive e-commerce landscape.
London, England, United Kingdom
Bright Analytics is a modern, powerful marketing & business intelligence platform which has been designed for customisation.
Hull, East Yorkshire, United Kingdom
Comparison Shopping Service & FeedManager for scaling ecommerce brands. Productcaster is trusted by the world's largest retailers to drive ecommerce performance through its CSS and FeedManager solutions. Premium Google Partner 2024.
United States
AI is the steering wheel and Predictive Intelligence (PI) is the GPS. Started as a universities‘ start up in 2021 today predictores.ai is the top-of-mind platform for Predictive Intelligence and the only company providing PI-as-a-Service (PIaaS) supporting leading SMEs and MNCs with reliable, non hallucinating PI in all areas of organizations from branding, communication and lobbying, to innovations, marketing and sales to production and technology.
Framingham, Massachusetts, United States
CabinetM is the MarTech Stack management platform for enterprise organizations who want to track, document, visualize and report on their marketing technology use and spend. With CabinetM, you can: • Collaborate across your organization and with your strategic partners on technology discovery, evaluation, and management • Track and manage technology you’ve acquired and built internally • Manage all your marketing technology contracts—eliminating the surprise of auto-renewals • Document all the details of your dataflows and integrations, and report on them automatically • Ensure that your marketing technology stack is visible to all stakeholders in the organization • Track the technology skills of your marketing team • Search for new products within the industry’s largest database of marketing technology products— 15,000 and counting • Create the reports that you need to keep everyone informed Companies using the CabinetM platform eliminate 20+% from their technology spend in six to 12 months, while saving time, improving marketing performance, and reducing overall expenses.
- Provides insights into customer behavior based on data from various marketing channels - Includes features for data visualization and customized reporting - Supports integration with other marketing tools and platforms - Enables real-time monitoring and tracking of marketing campaigns - Allows for audience segmentation and targeting - Not merely focused on data collection; must also analyze and report on marketing performance
Each Tuesday, we reverse-engineer a real SaaS company's revenue, profit, CAC, funnels, and its top growth tactic.
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