- Revenue
- $24.8M
- Customers
- 1.4M
- Year founded
- 2000
- Team size
- 61
Top 10 Paid Search Intelligence Software Companies (November 2026)
As of November 2026, Latka tracks 55 paid search intelligence software companies. They have combined revenues of $168.4M and employ 1.1K people. They have raised $34.5M and serve 1.5M customers combined.
Every company below sells paid search intelligence software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
What Paid Search Intelligence Software Companies do
Paid Search Intelligence Software encompasses tools and solutions designed to optimize paid digital advertising campaigns, particularly within search engine marketing. These software solutions focus on automating and enhancing bidding strategies, budget management, and ad performance analysis to maximize return on investment (ROI). Users typically analyze competitor strategies, keyword performance trends, and audience behavior to inform their advertising decisions. Common features of Paid Search Intelligence Software include keyword research capabilities, bid optimization algorithms, performance dashboards, and reporting tools. The primary users of this software are digital marketers, advertising agencies, and e-commerce businesses aiming to improve their pay-per-click (PPC) campaigns. The software aids these professionals in refining ad strategies based on performance data, ensuring that their advertising efforts are both effective and efficient.
- Companies
- 55
- Revenue
- $168.4M
- Funding
- $34.5M
- Employees
- 1.1K
Filters
Sorting: Highest -> Lowest
Top Paid Search Intelligence Software Companies by revenue
Showing 10 of 55 companies ranked by annual revenue.
2
Adthena
London, England, United Kingdom
Adthena is a search intelligence platform that shows enterprise brands and agencies what competitors do in paid search, tracks their visibility in Google AI Overviews and AI answers such as ChatGPT's, and catches trademark infringement and brand bidding. Ian O'Rourke founded it in London in 2012 and was CEO until March 2023, when Phillip Thune succeeded him; Updata Partners backs the company. Its group accounts report revenue of £17.3 million for 2025, up 11%, and 397 customers. O'Rourke told Latka in 2018 that Adthena had a bit over 200 enterprise customers and an annual run rate of close to $7.5 million to $8 million, converted from sterling.
- Revenue
- $22.8M
- Customers
- 397
- Year founded
- 2012
- Funding
- $26.9M
- Team size
- 118
- Growth
- 14.45%
3
Adspert
Berlin, Germany
Adspert is a web-based bid management tool enabling organizations to optimize Google AdWords campaigns and create online advertising
- Revenue
- $10.3M
- Customers
- 250
- Year founded
- 2010
- Funding
- $1.3M
- Team size
- 33
4
Trellis
Ottawa, Ontario, Canada
Trellis provides PPC software for e-commerce vendors to increase their sales and growth of business with an ad optimization platform.
- Revenue
- $9M
- Year founded
- 2019
- Funding
- $1.5M
- Team size
- 49
5
Search Influence
New Orleans, Louisiana, United States
Provides Internet marketing services to its clients, including local search, paid search and social media advertising
- Revenue
- $7.8M
- Year founded
- 2006
- Team size
- 51
6
Delante SEO / SEM Agency
Kraków, Woj. Małopolskie, Poland
We’re an international Search Agency: SEO+ SEM + AI . Agency based in Poland, Italy, Spain and USA. We work with companies around the world to make their websites visible online and boost convertion through custom made optimizations both on- and off-site. It all started in 2014 when Delante was founded. For the last...
- Revenue
- $7.7M
- Year founded
- 2014
- Team size
- 70
7
LawRank
San Diego, California, United States
SEO company for lawyers specializing in organic SEO, PPC and web design helping clients rank for competitive, high-traffic keywords
- Revenue
- $5.8M
- Year founded
- 2014
- Team size
- 56
- Revenue
- $5.4M
- Year founded
- 2014
- Team size
- 27
9
OrbitalAds
Madrid, Madrid, Spain
Make smarter decisions for your paid campaigns with superhuman automated keyword management.
- Revenue
- $5.2M
- Year founded
- 2016
- Funding
- $3.3M
- Team size
- 1
10
elk Marketing
West Hollywood, California, United States
Marketing company delivering profitable and scalable organic search results to move client rankings for clients across a variety of industries
- Revenue
- $5M
- Year founded
- 2016
- Team size
- 29
Frequently asked questions about Paid Search Intelligence Software Companies
How many paid search intelligence software companies are there?
Latka tracks 55 paid search intelligence software companies with reported revenue. Together they generate $168.4M in annual revenue and employ 1.1K people.
Which paid search intelligence software company is the largest?
Web-CEO SEO Tools is the largest, with $24.8M in annual revenue, founded in 2000.
How much revenue does a typical paid search intelligence software company make?
The average paid search intelligence software company in this list makes $3.1M a year, across 55 companies with reported revenue. They serve 1.5M customers combined.
Who are the leading Paid Search Intelligence software vendors?
Ranked by annual revenue, the leaders are Web-CEO SEO Tools, Adthena, Adspert, Trellis and Search Influence.
How much funding have paid search intelligence software companies raised?
The 55 paid search intelligence software companies tracked here have raised $34.5M in disclosed funding between them.
Related Digital Advertising Platforms categories
Inclusion Criteria
- The software must provide bid optimization features to enhance ad placement and performance. - It must include budget management tools to efficiently allocate advertising spend. - There should be capabilities for keyword research and analysis to identify effective keywords for campaigns. - The product must offer performance analytics and reporting to track campaign effectiveness and ROI. - It should have competitor analysis features to understand market positioning and ad strategies of rival firms. - Not just focusing on ad creation; must also provide tools for ongoing campaign optimization.