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Top 25 Product Analytics Software Companies (October 2026)

As of October 2026, Latka tracks 25 product analytics software companies. They have combined revenues of $534.4M and employ 2.1K people. They have raised $620.3M and serve 200M customers combined.

Every company below sells product analytics software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.

What Product Analytics Software Companies do

Product Analytics Software refers to tools that enable organizations to gather, analyze, and interpret data regarding user interactions with their digital products. These tools typically offer insights into how users engage with websites and applications, helping teams understand usage patterns, feature effectiveness, and overall user experience. They provide functionalities like event tracking, segmentation analysis, and visualization of user journeys to support data-driven decision-making. Primary use cases for Product Analytics Software include optimizing feature development, enhancing user experience, and improving customer retention strategies. Typical features might include dashboards for real-time data analysis, user segmentation, cohort analysis, and integration capabilities with other software tools. Common buyer personas for these products are product managers, user experience researchers, marketing teams, and data analysts, all aiming to leverage analytics for product improvements.

Companies
25
Revenue
$534.4M
Funding
$620.3M
Employees
2.1K

Filters

Sorting: Highest -> Lowest

Filters

Top Product Analytics Software Companies by revenue

Showing 10 of 25 companies ranked by annual revenue.

1Mixpanel logo
Mixpanel

San Francisco, California, United States

Mixpanel.com is owned by Mixpanel, Inc., a privately held company based in San Francisco, California. Mixpanel provides an advanced analytics platform that helps businesses track user behavior on their websites and mobile applications. The company was founded in 2009 by Suhail Doshi and Tim Trefren, and has since grown to serve over 26,000 customers worldwide, including Airbnb, BMW, and DocuSign. Mixpanel's platform enables companies to track user engagement, retention, and conversion rates, as well as gain insights into user behavior through data analysis and visualization.

Revenue
$210M
Customers
6K
Year founded
2009
Funding
$277.1M
Team size
536
Growth
23.01%
2Quantum Metric logo
Quantum Metric

Colorado Springs, Colorado, United States

digital experience analytics platform

Revenue
$100M
Year founded
2015
Funding
$251M
Team size
453
3Blustream logo
Blustream

Worcester, Massachusetts, United States

business video streaming platform

Revenue
$65.7M
Year founded
2016
Funding
$8.8M
Team size
23
4Catalyst Software logo
Catalyst Software

New York, New York, United States

Catalyst is a software platform for customer success teams, product managers, marketers and data scientists.

Revenue
$44.2M
Customers
250
Year founded
2016
Funding
$42.7M
Team size
203
5novomind logo
novomind

Hamburg, Hamburg, Germany

Developer of an intelligent commerce and customer service software. The company specializes in product information management (PIM) and marketplace integration, enabling customers to continuously increase the number of digital customer relationships across all channels and strengthen the value of these customer relationships.

Revenue
$26.6M
Customers
250
Year founded
1999
Team size
280
6First Insight logo
First Insight

Warrendale, Pennsylvania, United States

Provider of a cloud-based predictive analytic platform intended to empower retailers and brands to introduce the right products at the right price. The company's platform offers insight into consumer demand and optimal entry price points for new products and the information is delivered by applying predictive analytic models, enabling clients to increase full-price sales and improve gross margins with measurable gains and product development.

Revenue
$21M
Year founded
2007
Team size
113
7Appcues logo
Appcues

Boston, Massachusetts, United States

Appcues is a software company that provides a user onboarding and product adoption platform for businesses. Their platform allows businesses to create customized in-app experiences and guides for their users, helping to onboard new users and improve product adoption rates. Appcues enables businesses to create personalized user experiences through various features such as in-app messages, product tours, and surveys. Their platform also provides analytics and reporting tools, allowing businesses to measure the effectiveness of their onboarding and adoption efforts and make data-driven decisions to optimize user engagement.

Revenue
$16.7M
Customers
200M
Year founded
2013
Funding
$35.9M
Team size
75
8Indicative logo
Indicative

New York, New York, United States

Customer Journey and Behavioral Analytics for Product and Marketing Teams

Revenue
$6M
Customers
83
Year founded
2014
Funding
$2M
Team size
31
9Intelligent Reach logo
Intelligent Reach

London, London, United Kingdom

Your Products. Discovered. Intelligent Reach is a complete product and data feed management platform, that boosts product visibility, expands commerce connectivity, and enhances product performance. The easy-to-use, intuitive platform can help you: ✅ Easily connect to 1500+ digital commerce channels, 3rd party marketplaces, 1st party retailers & Social Commerce sites worldwide (Google Shopping, Amazon, TikTok, Meta, etc.), markedly improving your online presence; ✅ Segment your products for each unique channel context using any combination of product attribute and performance metric enabling automated dynamic labels to drive performance; ✅ AB and MVT test your product content to dramatically increase product visibility & relevancy, accelerating conversions & revenue (winner – SaaS Awards 2022); ✅ Enrich product data at scale quickly and easily - spot & fix data hygiene issues that stop products being visible; ✅ Machine-learning recommendations, AI algorithms, automated syncing, ready-made templates, auto-scale features, cloud backups… And much, much more! ✅ Trusted by 100s of the world’s biggest brands, either running it themselves or being supported by our amazing product data experts. Our global client list includes Nike, Dell, Clarins, M&S and Fitbit. Get in touch for your free product feed audit or to book a demo today. On average, by optimising and testing their feeds, customers achieved: ⭐ +166% revenue ⭐ +109% clicks ⭐ +16.7% conversion rate “Switching from our previous provider was the best thing we have done for our Google Shopping campaigns. We immediately saw a massive uplift in clicks and revenue... I couldn’t recommend them enough!” Christopher Jowsey, Head of eCommerce, Lenovo “[It] ticks all the boxes we need: technical maturity, a strategic outlook, and better efficiencies. Their language is digestible, their user-interface accessible, and their processes advanced." Laura Yuen, International Marketing Manager, M&S

Revenue
$5.7M
Year founded
2006
Team size
52
10Apxor logo
Apxor

Hyderabad, Telangana, India

Apxor is world's first digital nudging platform for apps. Do you know why apps like Instagram, Facebook, Pinterest etc quickly accelerate growth? Because they experiment more and nudge their users to do the desired activities. These nudges are non-intrusive and appear only when the users need them. Most apps don't have the engineering bandwidth that decacorns do! Organizations for whom speed, focus and results matter, use Apxor to power their digital nudges and run rapid experiments to drive product led growth! Leading apps like Dream11, Vedantu, IIFL, Titan (Tanishq) and many more rely on Apxor to experiment on different features without long release cycles and huge developer efforts. They reach their conversion goals effortlessly since they nudge users smartly using Apxor. Apxor processes 10 Billion events monthly and reliably reaches millions of users daily.

Revenue
$5.4M
Year founded
2015
Funding
$1.5M
Team size
49

Frequently asked questions about Product Analytics Software Companies

How many product analytics software companies are there?

Latka tracks 25 product analytics software companies with reported revenue. Together they generate $534.4M in annual revenue and employ 2.1K people.

Which product analytics software company is the largest?

Mixpanel is the largest, with $210M in annual revenue, founded in 2009.

How much revenue does a typical product analytics software company make?

The average product analytics software company in this list makes $21.4M a year, across 25 companies with reported revenue. They serve 200M customers combined.

Who are the leading Product Analytics software vendors?

Ranked by annual revenue, the leaders are Mixpanel, Quantum Metric, Blustream, Catalyst Software and novomind.

How much funding have product analytics software companies raised?

The 25 product analytics software companies tracked here have raised $620.3M in disclosed funding between them.

Related Marketing Software categories

Inclusion Criteria

- The software must provide tools for tracking user interactions and engagement with digital products. - It should include features for analyzing usage patterns and segmentation of user demographics. - The product must offer visualization tools for interpreting data and user journeys. - It should enable integration with other business intelligence and analytics tools. - Not just focusing on raw data collection; must also provide actionable insights and recommendations for product development.