Appcues
2024 Revenue
$16.7M
Customers
200M
Funding
$35.9M
YOY
92.9%
Avg ACV
$0
Team
75
Founded
2013
How Appcues CEO Jackson Noel grew Appcues to $16.7M revenue and 200M customers in 2024.
Appcues is a software company that provides a user onboarding and product adoption platform for businesses. Their platform allows businesses to create customized in-app experiences and guides for their users, helping to onboard new users and improve product adoption rates. Appcues enables businesses to create personalized user experiences through various features such as in-app messages, product tours, and surveys. Their platform also provides analytics and reporting tools, allowing businesses to measure the effectiveness of their onboarding and adoption efforts and make data-driven decisions to optimize user engagement.
Last updated
Appcues Revenue
In 2024, Appcues's revenue reached $16.7M. The company previously reported $8.7M in 2023. Since its launch in 2013, Appcues has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | Appcues Hit $16.7m revenue in October 2024 |
| 2023 | Appcues Hit $8.7m revenue in November 2023 |
| 2023 | Appcues Hit $8.7m revenue in November 2023 |
| 2021 | Appcues Hit $4.5m revenue in April 2021 |
| 2013 | Launched with $0 revenue |
Appcues Valuation, Funding Rounds
Appcues has not publicly disclosed its valuation. The company has raised $35.9M in total funding to date.
Appcues has raised $35.9M in total funding across 4 rounds, most recently a $32.1M Series B round in 2022.
| Year | Round | Amount | Valuation | % Sold |
|---|---|---|---|---|
| 2022 | Series B | $32.1M | - | - |
| 2018 | Series A | $100K | - | - |
| 2016 | Seed Round | $2.5M | - | - |
| 2014 | Seed Round | $1.2M | - | - |
Appcues Employees & Team Size
Appcues employs approximately 75 people as of 2026, down from 85 in 2024.
Appcues has 75 total employees in different roles and functions and 17 sales reps that carry a quota. They have 200M customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2025 | Reached 75 employees (May 2025) |
| 2024 | Reached 85 employees (December 2024) |
| 2024 | Reached 88 employees (October 2024) |
| 2023 | Reached 96 employees (November 2023) |
| 2023 | Reached 96 employees (July 2023) |
| 2022 | Reached 81 employees (November 2022) |
| 2022 | Reached 81 employees (January 2022) |
| 2021 | Reached 54 employees (November 2021) |
| 2021 | Reached 54 employees (April 2021) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Appcues acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about Appcues
What is Appcues's revenue?
Appcues generates $16.7M in revenue.
Who is the CEO of Appcues?
The CEO of Appcues is Jackson Noel.
How much funding does Appcues have?
Appcues raised $35.9M.
How many employees does Appcues have?
Appcues has 75 employees.
Where is Appcues headquarters?
Appcues is headquartered in Boston, Massachusetts, United States.
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Compare Appcues to the industry
Appcues operates across multiple industries. Browse revenue, funding, and growth data for Appcues in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .