Chicago, Illinois, United States
Direct response advertising and retention marketing agency providing sophisticated solutions to clients ranging from startups to Fortune 500 brands
- Revenue
- $700M
- Year founded
- 2018
- Team size
- 71
As of September 2026, Latka tracks 2 retargeting software companies with $100M+ in annual revenue. They have combined revenues of $1.2B and employ 1.3K people.
Every company below sells retargeting software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
Retargeting software is a category of digital marketing tools designed to help brands reconnect with users who have previously interacted with their products or services but did not convert. By using various forms of digital advertisements, retargeting software employs data on user behavior to display relevant ads, ensuring that potential customers are reminded of the brand as they browse other online platforms. These tools typically offer features such as audience segmentation, multi-channel campaign management, and performance analytics. They allow marketers to create customized ad experiences that target specific segments of users based on their past interactions, such as website visits or abandoned shopping carts. Common buyer personas for retargeting software include marketing directors, digital marketing specialists, and e-commerce professionals who seek to maximize their ad spending efficiency and improve conversion rates.
Sorting: Highest -> Lowest
Showing 2 of 2 companies ranked by annual revenue.
Chicago, Illinois, United States
Direct response advertising and retention marketing agency providing sophisticated solutions to clients ranging from startups to Fortune 500 brands
Warsaw, Poland
RTB House is a global marketing technology company that provides retargeting and programmatic advertising solutions for online businesses. The company was founded in 2012 and is headquartered in Warsaw, Poland, with offices in more than 30 countries. RTB House's proprietary technology uses deep learning algorithms to analyze user behavior and predict their purchasing intent, enabling businesses to deliver personalized and relevant ads to potential customers. The company's solutions are available for desktop and mobile devices, and its customers include e-commerce companies, travel companies, and other online businesses across a variety of industries. With a focus on innovation and data-driven solutions, RTB House is helping businesses reach their target audiences more effectively and drive better results from their digital advertising efforts.
Latka tracks 2 retargeting software companies with $100M+ in annual revenue. Together they generate $1.2B in annual revenue and employ 1.3K people.
DOE Media is the largest, with $700M in annual revenue, founded in 2018.
The average retargeting software company in this list makes $587.1M a year, across 2 companies with reported revenue.
Ranked by annual revenue, the leaders are DOE Media and RTB House.
- The product must facilitate the display of targeted ads based on users' previous interactions with the brand. - Must provide tools for audience segmentation to tailor marketing messages to specific groups. - Should support multi-channel advertising across platforms such as social media, display networks, and email. - Must include performance tracking and analytics features to measure campaign effectiveness. - Not just a basic ad-serving tool; must also offer advanced targeting capabilities like dynamic retargeting and cross-device tracking.
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