Latka logo

Top 2 Social Media Management Tools Companies $100M+ Revenue (August 2026)

As of August 2026, Latka tracks 2 social media management tools companies with $100M+ in annual revenue. They have combined revenues of $500M and employ 1.9K people. They have raised $392.9M and serve 18.1M customers combined.

Every company below sells social media management tools to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.

What Social Media Management Tools Companies do

Social Media Management Tools help businesses and individuals organize, schedule, and analyze their social media presence across various platforms from a single dashboard. These tools streamline workflows related to content creation, publishing, and performance tracking, making social media management more efficient and effective. Users can easily generate and curate content, automate posting schedules, and engage with audiences in a cohesive manner. Typical features of these tools include content calendars, performance analytics, team collaboration capabilities, and engagement tracking. Marketing teams, content creators, social media managers, and business owners are common personas that utilize these tools to improve their social media strategies and reach their target audiences more effectively. Overall, Social Media Management Tools serve as a central hub for managing multiple social accounts and enhancing online presence.

Companies
2
Revenue
$500M
Funding
$392.9M
Employees
1.9K

Filters

Sorting: Highest -> Lowest

Filters
Revenue
All<$1M$1M-$5M$5M-$10M$10M-$100M$100M+
Funding (Locked)Growth (Locked)Team-Size (Locked)

Top Social Media Management Tools Companies $100M+ Revenue

Showing 2 of 2 companies ranked by annual revenue.

1Hootsuite logo
Hootsuite

Vancouver, British Columbia, Canada

Hootsuite is a Vancouver-based social media management platform founded in 2008 by Ryan Holmes. The company serves businesses ranging from small and medium-sized organizations to large enterprises, providing tools for social media scheduling, analytics, and engagement across major networks. Hootsuite generates revenue exceeding $200 million annually, with the business trending toward $400 million by the end of 2024. Irina Novoselsky joined as CEO in 2023 and within 18 months has led a significant reacceleration of the business. In less than 12 months under her leadership, Hootsuite grew its enterprise core from 8 percent growth to 22 percent growth. The company operates with a predominantly inbound model, with 95 percent of new business arriving without an outbound sales force. Hootsuite previously pursued a Goldman Sachs-led exit process targeting a valuation of $7.75 billion, though that transaction was not completed. The company has since refocused on organic growth and is undergoing a broad transformation of its customer journey to align with the buying behaviors of millennial and Gen Z buyers, who Novoselsky projects will represent 75 percent of all buyers by 2025.

Revenue
$400M
Customers
18M
Year founded
2008
Funding
$299.9M
Team size
900
2Birdeye logo
Birdeye

Palo Alto, California, United States

customer experience platform

Revenue
$100M
Customers
80K
Year founded
2012
Funding
$93M
Team size
1K

Frequently asked questions about Social Media Management Tools Companies $100M+ Revenue

How many social media management tools companies with $100M+ in annual revenue are there?

Latka tracks 2 social media management tools companies with $100M+ in annual revenue. Together they generate $500M in annual revenue and employ 1.9K people.

Which social media management tools company with $100M+ in annual revenue is the largest?

Hootsuite is the largest, with $400M in annual revenue, founded in 2008.

How much revenue does a typical social media management tools company with $100M+ in annual revenue make?

The average social media management tools company in this list makes $250M a year, across 2 companies with reported revenue. They serve 18.1M customers combined.

Who are the leading Social Media Management tools vendors with $100M+ in annual revenue?

Ranked by annual revenue, the leaders are Hootsuite and Birdeye.

How much funding have social media management tools companies with $100M+ in annual revenue raised?

The 2 social media management tools companies with $100M+ in annual revenue tracked here have raised $392.9M in disclosed funding between them.

Related Marketing Software categories

All Marketing Software SaaS categoriesEvery category we track inside Marketing Software, each ranked by revenue.Browse every SaaS industryThe full A-Z of SaaS categories Latka tracks, from Social Media Management to everything else.

Inclusion Criteria

- Must enable users to create and schedule content across multiple social media platforms. - Must provide analytics and performance tracking for social media engagements. - Must include features for team collaboration and management workflows. - Should allow for monitoring of audience interactions and engagement metrics. - Not just limited to posting; must also analyze engagement data and provide insights.