As of May 2026, there are 20 SaaS companies in Through-Channel Marketing Software. They have combined revenues of $169M and employ 1.1K people. They have raised $533.4K and serve 10 customers combined.
Through-Channel Marketing Software (TCMS) is designed to support businesses that sell their products through partner channels, as opposed to direct sales. This software streamlines the process of providing marketing resources to channel partners, enabling both efficient execution of marketing strategies and effective management of branding initiatives at a local level. Primary use cases include automating the distribution of marketing materials, tracking performance metrics, and enhancing collaboration between the brand and its partners. Typical features of TCMS include marketing resource management, campaign automation, co-branding solutions, and analytics for assessing channel performance. Users often include marketing professionals, sales operations teams, and channel managers responsible for ensuring that partners have the necessary tools and resources to market products effectively. The software is particularly valuable for organizations that rely on a network of resellers or distributors to reach end customers, providing them with the means to enhance partner engagement and optimize joint marketing efforts.
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Showing 10 of 3 companies ranked by annual revenue.
San Francisco, California, United States
Gorilla Corporation, the pioneer and leader in channel sales and marketing since 1992, today announced a strategic alliance with the African Lion &.
Utrecht, Utrecht, Netherlands
Less than 5% of marketing content & activities reaches the end customer through the channel. That's why a lot of channel marketing euros are wasted and revenue is left on the table. Meet Channext, the #1 channel automation platform. Channext helps suppliers and resellers to increase channel revenue while automating time-consuming processes. We do this by creating a 'digital highway' between suppliers and resellers. Engaging brand content is automatically pushed to reseller websites and their marketing channels (e.g. Facebook, Google, LinkedIN). The end customer is activated while resellers save loads of time. Sales & marketing KPIs are measured throughout the entire channel so we stop guessing, and start knowing. Channext makes your channel marketing euros profitable & measurable.
Las Vegas, Nevada, United States
Founded in 1984 and based in California's high-tech corridor, Computer Market Research (CMR) stands as a leader in channel management solutions. We empower Global 5000 companies to efficiently manage channel partnerships, optimize marketing programs, and achieve maximum ROI through our innovative solutions. CMR transforms channel management by eliminating complexities, offering an automated partner relationship management system tailored to your specific business needs. Our self-service software provides unmatched flexibility and scalability, ensuring an optimized platform for channel management. Trusted by customers globally, our suite of applications includes: - PartnerPortal: Manages Deal Registration, Co-op/MDF, and Pricing. - Channel POS: Converts point-of-sale data into detailed reports. - Channel Inventory: Tracks price protection and inventory levels. - Custom Software: Provides tailored channel management solutions. CMR’s Accomplishments: - Over 42 years of empowering the channel. - Managed $104 billion in channel transactions. - Supported 54,201 users worldwide. - Partnered with 5,312 businesses across 5 continents. - Tracked over 9.2 billion units. - Maintained customer relationships for up to 20 years, averaging 8.5 years. Rooted in a tradition of excellence, CMR remains committed to driving channel efficiency and business success. Our dedicated team and cutting-edge technology ensure we are the trusted partner for navigating the complexities of channel management. Join us to experience the difference in channel solutions that are both strategic and impactful.
- Must facilitate the distribution and automation of marketing resources for channel partners. - Should provide tools for tracking and analyzing channel marketing performance. - Requires features for co-branding and customizing marketing materials. - Must support collaboration between brands and their channel partners. - Not just a general marketing automation tool; must specifically cater to through-channel marketing needs. - Should include mechanisms for managing brand consistency across various partners.
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