Top 20 Through-Channel Marketing Software SaaS Companies in May 2026

Pleasanton, CA, United States

Drive Your Channel Productivity Globally ZINFI helps technology providers and their channel partners achieve profitable growth rapidly and affordably by automating channel management processes globally. ZINFI’s Unified Channel Management platform enables technology providers to drive profitable revenue growth by deploying a set of cloud based modules for Partner Relationship Management (PRM) and Partner Marketing Management (PMM) that seamlessly work together by fitting into an existing infrastructure.

Gurugram, Haryana, India

Almonds Ai is a seed company based in Gurugram (India) that provides AI powered channel engagement solutions, helping brands increase their revenues and engage effectively with channel partners.

Richmond Hill, Ontario, Canada

ChannelAssist provides end to end development and management of channel engagement/incentive programs. In todays interconnected global economy, the ability to engage and empower your channel sales team is essential. Creating seamless and meaningful connections between your reps and customers is mission critical for success. For over 25 years, our experts have developed, managed, and delivered channel incentive programs through our digital ecosystem by optimizing data and user engagement at the core of our channel strategy. Our mission is to unlock your businesses highest revenue potential through the channel. We create unique experiences with applications, training, and programs to connect reps with your products and services, supported by seamless claim submission and customer care support 24/7. We build digital journeys across a multitude of systems in the cloud and across mobile devices to ensure your community of channel reps is active, connected and engaged wherever they are, across the globe. We don’t just empower reps and partners, but we provide your managers with a platform integrated seamlessly into your system with deep data intelligence and reporting that gives you unified visibility to pivot quickly and make strategic business decisions. And at the core of it all, you’ll find us working in the background, planning, developing, designing, and shaping the way channel reps and business interact with our engagement platform. Building meaningful and seamless connections in a digital ecosystem is what we do best.

Pittsburgh, Pennsylvania, United States

Since its inception in 1998, Mindmatrix has been focused on helping companies sell more, faster. A pioneer of sales (direct & indirect) and marketing enablement technology, today Mindmatrix is the only company offering a fully unified platform (Bridge ™) that connects and enables sales (direct & indirect), marketing, alliances and partner ecosystems. Through Bridge, Mindmatrix expands sales ecosystem enablement beyond its traditional boundaries to cover not just Sales Ecosystem Enablement, but also Partner Marketing and Multi-vendor Solutions Management. Bridge, from Mindmatrix, is a unified platform built to engage and enable your channel partners, alliances, and internal teams. Bridge takes the complexity out of sales ecosystem enablement by delivering PRM, partner marketing, and partner and direct sales enablement in a single user interface. Bridge drives sales ecosystem enablement beyond its traditional role to cover partner marketing and multi-vendor solutions management as well. Bridge provides a personalized collaboration platform that powers shared marketing, sales, and service experiences. Bridge is the only TRUE marketing automation platform with to, through, with and for-partner marketing tools to drive all of your partner marketing programs. With tools that facilitate guided selling, multi-vendor collaboration and easy revenue management, Mindmatrix Bridge is your powerful multi-vendor solutions hub.

Brookhaven, Georgia, United States

Extu is redefining partner engagement with the Partner Experience Platform, the first all-in-one solution that brings through-channel marketing, partner incentives, and group travel rewards together under one roof. We go beyond software. Our built-in agency services provide strategy, creative, and execution support, so you don’t just get technology, you get a team. One platform. One partner. Real results. Whether you're trying to increase sales, improve partner loyalty, or gain visibility into performance across your channel, PexP gives you the tools and insights to market smarter, motivate faster, and measure impact - all from one place.

Galway, Connacht, Ireland

Provider of a cloud-based channel enablement platform designed to accelerate revenue generation for companies. The company's channel enablement platform offers data, tools and insights to turn sales ideas into easily executable market promotions and sales programs, enabling businesses to manage and maximize sales through the right channel partners.

San Francisco, California, United States

Gorilla Corporation, the pioneer and leader in channel sales and marketing since 1992, today announced a strategic alliance with the African Lion &.

Utrecht, Utrecht, Netherlands

Less than 5% of marketing content & activities reaches the end customer through the channel. That's why a lot of channel marketing euros are wasted and revenue is left on the table. Meet Channext, the #1 channel automation platform. Channext helps suppliers and resellers to increase channel revenue while automating time-consuming processes. We do this by creating a 'digital highway' between suppliers and resellers. Engaging brand content is automatically pushed to reseller websites and their marketing channels (e.g. Facebook, Google, LinkedIN). The end customer is activated while resellers save loads of time. Sales & marketing KPIs are measured throughout the entire channel so we stop guessing, and start knowing. Channext makes your channel marketing euros profitable & measurable.

Las Vegas, Nevada, United States

Founded in 1984 and based in California's high-tech corridor, Computer Market Research (CMR) stands as a leader in channel management solutions. We empower Global 5000 companies to efficiently manage channel partnerships, optimize marketing programs, and achieve maximum ROI through our innovative solutions. CMR transforms channel management by eliminating complexities, offering an automated partner relationship management system tailored to your specific business needs. Our self-service software provides unmatched flexibility and scalability, ensuring an optimized platform for channel management. Trusted by customers globally, our suite of applications includes: - PartnerPortal: Manages Deal Registration, Co-op/MDF, and Pricing. - Channel POS: Converts point-of-sale data into detailed reports. - Channel Inventory: Tracks price protection and inventory levels. - Custom Software: Provides tailored channel management solutions. CMR’s Accomplishments: - Over 42 years of empowering the channel. - Managed $104 billion in channel transactions. - Supported 54,201 users worldwide. - Partnered with 5,312 businesses across 5 continents. - Tracked over 9.2 billion units. - Maintained customer relationships for up to 20 years, averaging 8.5 years. Rooted in a tradition of excellence, CMR remains committed to driving channel efficiency and business success. Our dedicated team and cutting-edge technology ensure we are the trusted partner for navigating the complexities of channel management. Join us to experience the difference in channel solutions that are both strategic and impactful.

Boston, Massachusetts, United States

Promoboxx is a software platform with supporting services for brands to engage their independent retailers with brand-compliant digital marketing, driving better business outcomes by reaching the right consumers via the trusted channel of brands’ local retailers. With Promoboxx, channel managers and brand marketers can easily organize and engage their retailer networks; build, manage, and optionally fund organic and paid digital campaigns through their local retailers; then report and assess the business outcomes and KPIs. Brands today make assets available, but lack insights on how or even if retailers use those assets. In contrast, Promoboxx drives additional revenue via rich, brand-compliant retailer marketing activity. Over 100 leading brands including The North Face, Luxottica, Trek, Fox Racing, The Swatch Group, Hill's Pet, Merrell, Shaw Floors, and Boehringer Ingelheim have used Promoboxx to deliver more than 7 million campaigns across over 30,000 retailers. To find out more about opportunities to join the Promoboxx team, visit https://promoboxx.com/careers/. *Please note, unless you applied for a job with us, we will not reach out to you unprompted about a role. Please only respond to inquiries from the “@promoboxx.com” email address.