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Top 20 Through-Channel Marketing Software SaaS Companies in May 2026

As of May 2026, there are 20 SaaS companies in Through-Channel Marketing Software. They have combined revenues of $169M and employ 1.1K people. They have raised $533.4K and serve 10 customers combined.

Through-Channel Marketing Software (TCMS) is designed to support businesses that sell their products through partner channels, as opposed to direct sales. This software streamlines the process of providing marketing resources to channel partners, enabling both efficient execution of marketing strategies and effective management of branding initiatives at a local level. Primary use cases include automating the distribution of marketing materials, tracking performance metrics, and enhancing collaboration between the brand and its partners. Typical features of TCMS include marketing resource management, campaign automation, co-branding solutions, and analytics for assessing channel performance. Users often include marketing professionals, sales operations teams, and channel managers responsible for ensuring that partners have the necessary tools and resources to market products effectively. The software is particularly valuable for organizations that rely on a network of resellers or distributors to reach end customers, providing them with the means to enhance partner engagement and optimize joint marketing efforts.

Companies
20
Revenue
$169M
Funding
$533.4K
Employees
1.1K

Filters

Sorting: Highest -> Lowest

Filters

Top Through-Channel Marketing Software Companies

Showing 10 of 6 companies ranked by annual revenue.

1
ZINFI Technologies

Pleasanton, CA, United States

Drive Your Channel Productivity Globally ZINFI helps technology providers and their channel partners achieve profitable growth rapidly and affordably by automating channel management processes globally. ZINFI’s Unified Channel Management platform enables technology providers to drive profitable revenue growth by deploying a set of cloud based modules for Partner Relationship Management (PRM) and Partner Marketing Management (PMM) that seamlessly work together by fitting into an existing infrastructure.

Revenue
$34.2M
Customers
-
Year founded
2007
Funding
-
Team size
228
Growth
-
2
Almonds Ai

Gurugram, Haryana, India

Almonds Ai is a seed company based in Gurugram (India) that provides AI powered channel engagement solutions, helping brands increase their revenues and engage effectively with channel partners.

Revenue
$26M
Customers
-
Year founded
2017
Funding
-
Team size
135
Growth
-
3
ChannelAssist

Richmond Hill, Ontario, Canada

ChannelAssist provides end to end development and management of channel engagement/incentive programs. In todays interconnected global economy, the ability to engage and empower your channel sales team is essential. Creating seamless and meaningful connections between your reps and customers is mission critical for success. For over 25 years, our experts have developed, managed, and delivered channel incentive programs through our digital ecosystem by optimizing data and user engagement at the core of our channel strategy. Our mission is to unlock your businesses highest revenue potential through the channel. We create unique experiences with applications, training, and programs to connect reps with your products and services, supported by seamless claim submission and customer care support 24/7. We build digital journeys across a multitude of systems in the cloud and across mobile devices to ensure your community of channel reps is active, connected and engaged wherever they are, across the globe. We don’t just empower reps and partners, but we provide your managers with a platform integrated seamlessly into your system with deep data intelligence and reporting that gives you unified visibility to pivot quickly and make strategic business decisions. And at the core of it all, you’ll find us working in the background, planning, developing, designing, and shaping the way channel reps and business interact with our engagement platform. Building meaningful and seamless connections in a digital ecosystem is what we do best.

Revenue
$25M
Customers
-
Year founded
1997
Funding
-
Team size
60
Growth
-
4
MindMatrix

Pittsburgh, Pennsylvania, United States

Since its inception in 1998, Mindmatrix has been focused on helping companies sell more, faster. A pioneer of sales (direct & indirect) and marketing enablement technology, today Mindmatrix is the only company offering a fully unified platform (Bridge ™) that connects and enables sales (direct & indirect), marketing, alliances and partner ecosystems. Through Bridge, Mindmatrix expands sales ecosystem enablement beyond its traditional boundaries to cover not just Sales Ecosystem Enablement, but also Partner Marketing and Multi-vendor Solutions Management. Bridge, from Mindmatrix, is a unified platform built to engage and enable your channel partners, alliances, and internal teams. Bridge takes the complexity out of sales ecosystem enablement by delivering PRM, partner marketing, and partner and direct sales enablement in a single user interface. Bridge drives sales ecosystem enablement beyond its traditional role to cover partner marketing and multi-vendor solutions management as well. Bridge provides a personalized collaboration platform that powers shared marketing, sales, and service experiences. Bridge is the only TRUE marketing automation platform with to, through, with and for-partner marketing tools to drive all of your partner marketing programs. With tools that facilitate guided selling, multi-vendor collaboration and easy revenue management, Mindmatrix Bridge is your powerful multi-vendor solutions hub.

Revenue
$18.6M
Customers
-
Year founded
1998
Funding
-
Team size
124
Growth
-
5
Extu

Brookhaven, Georgia, United States

Extu is redefining partner engagement with the Partner Experience Platform, the first all-in-one solution that brings through-channel marketing, partner incentives, and group travel rewards together under one roof. We go beyond software. Our built-in agency services provide strategy, creative, and execution support, so you don’t just get technology, you get a team. One platform. One partner. Real results. Whether you're trying to increase sales, improve partner loyalty, or gain visibility into performance across your channel, PexP gives you the tools and insights to market smarter, motivate faster, and measure impact - all from one place.

Revenue
$15.1M
Customers
-
Year founded
1994
Funding
-
Team size
137
Growth
-
6
Channelscaler

Galway, Connacht, Ireland

Provider of a cloud-based channel enablement platform designed to accelerate revenue generation for companies. The company's channel enablement platform offers data, tools and insights to turn sales ideas into easily executable market promotions and sales programs, enabling businesses to manage and maximize sales through the right channel partners.

Revenue
$10.7M
Customers
-
Year founded
2010
Funding
-
Team size
78
Growth
60.22%

Inclusion Criteria

- Must facilitate the distribution and automation of marketing resources for channel partners. - Should provide tools for tracking and analyzing channel marketing performance. - Requires features for co-branding and customizing marketing materials. - Must support collaboration between brands and their channel partners. - Not just a general marketing automation tool; must specifically cater to through-channel marketing needs. - Should include mechanisms for managing brand consistency across various partners.