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Developer of a cloud based salesforce platform intended to enhance the consumer goods industry. The company is currently operating in Stealth mode.
Last updated
In 2024, Aforza's revenue reached $22M. The company previously reported $3.7M in 2024. Since its launch in 2019, Aforza has shown consistent revenue growth.
Aforza is a bootstrapped Retail Execution Software startup. Founded in 2019, Aforza has grown to $22M in revenue without raising any venture capital or outside funding.
As a self-funded Retail Execution Software SaaS company, Aforza has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|
CEO
Dinardo has been working in cloud computing since he joined Salesforce in 2002 and in that time he helped pioneer the Cloud Computing marketplace in Europe and beyond. Previously, he had a number of technical consulting and management roles within IBM Tivoli and Shell. Since 2012 he has held executive positions in Industry Cloud companies Veeva andVlocity focusing on the Life Sciences, Telecoms, Energy and Insurance sectors. Prior to his time at Salesforce, Dinardo held a number of technical consulting and management roles within IBM Tivoli and Shell. In all, Dinardo has more than 25 years of technology sales and management experience. He holds a Bachelor of Science in Computer Science from The University of Glasgow.
Chief Commercial Officer & Co-Founder
Ed Butterworth is listed as Chief Commercial Officer & Co-Founder at Aforza.
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| Favorite online tool? | - |
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We do not have customer count information for Aforza yet.
Aforza employs approximately 62 people as of 2026, up from 61 in 2023.
Aforza generates $22M in revenue.
Aforza was founded by Ed Butterworth.
The CEO of Aforza is Dominic Dinardo.
Aforza is bootstrapped and has not raised outside funding.
Aforza has 62 employees.
Aforza is headquartered in London, England, United Kingdom.
Aforza operates across multiple industries. Browse revenue, funding, and growth data for Aforza in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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2024 Revenue
$22M
Funding
$0
Team
62
Founded
2019
| Year | Milestone | Source |
|---|---|---|
| 2024 | Aforza Hit $22m revenue in November 2024 | aforza.com |
| 2024 | Aforza Hit $3.7m revenue in October 2024 | Estimated |
| 2023 | Aforza Hit $2.7m revenue in December 2023 | Estimated |
| 2021 | Aforza Hit $2.3m revenue in April 2021 | |
| 2019 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 62 employees (October 2024) | |
| 2023 | Reached 61 employees (December 2023) | |
| 2022 | Reached 59 employees (December 2022) | |
| 2021 | Reached 64 employees (December 2021) | |
| 2021 | Reached 35 employees (April 2021) |
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