Aforzarevenue
Retail Execution SoftwareLondon, England, United KingdomFounded 2019CEO Dominic Dinardo
Aforza is a Retail Execution Software company based in London, founded in 2019.
Aforza revenue
Aforza's annual revenue was $22M in November 2024 (aforza.com), the most recent figure on record.
| As of | Revenue | Source |
|---|---|---|
| Apr 2021 | $2.3M | – |
| Dec 2023 | $2.7MEST. | GetLatka estimate |
| Oct 2024 | $3.7MEST. | GetLatka estimate |
| Nov 2024 | $22M | aforza.com |
– source not recorded
Aforza competitors
Aforza competes most directly with Veeva, Zoho and Business Online Services. It is the smallest of the three by revenue.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 Veeva | $3.2B | – | 6,744 | 1.2K | 2007 |
 Zoho | $1.5B | $7.3M | 24K | 250K | 1996 |
| Aforza | $22M | – | 62 | – | 2019 |
 Business Online Services | – | $35M | 132.5K | 6.9K | 1972 |
#19 of 76 Retail Execution Software companies by revenue · category median $8.7M · See the ranking
Aforza CEO, founders & employees
Ed Butterworth founded Aforza in 2019. Dominic Dinardo is CEO. Aforza has 62 employees (October 2024, LinkedIn).
- Ed ButterworthChief Commercial Officer & Co-Founder
- Geoff PopleChief Customer Officer
All 5 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Oct 2024 | 62 | |
| Dec 2023 | 61 | |
| Dec 2022 | 59 | |
| Dec 2021 | 64 | |
| Apr 2021 | 35 | – |
Aforza FAQ
How much money does Aforza make?
The most recent figure is $22M in annual revenue, from November 2024.
Who is the CEO of Aforza?
Dominic Dinardo.
Who founded Aforza?
Ed Butterworth, in 2019.
How many employees does Aforza have?
About 62 as of October 2024 (LinkedIn).
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How this page is sourced
5 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.
Updated Sep 2, 2026Data disclaimerReport a correctionClaim this profileRun Aforza? Join the podcast