Top Influ2 Alternatives, Competitors & Similar Software

Advertiser Campaign Management Software

6sense is a B2B revenue intelligence and account-based marketing platform founded in 2013 or 2014 and headquartered in San Francisco. The company uses artificial intelligence and machine learning to de-anonymize B2B buyers, mapping more than 5.5 million companies in its proprietary eGraph, which the company says covers roughly 80 to 85 percent of the B2B universe. Chris Ball serves as CEO as of the time of this profile, though the February 2024 interview featured Jason Zintak, who was CEO at that time. As of the fiscal year ended January 31, 2024, 6sense surpassed $200 million in annual recurring revenue, growing approximately 40 percent year over year. The company reached a $5.2 billion valuation in January 2022 following a $200 million Series E round co-led by Blue Owl and MSD Partners, bringing cumulative funding to approximately $426 million. Investors include Battery Ventures, Salesforce Ventures, and Industry Ventures, among others. In the February 2024 interview, Zintak described a business built on large enterprise contracts averaging $150,000 per year, 120 percent net dollar retention, and a magic number of approximately 1.1, meaning the company spends roughly $1.10 to acquire each new dollar of ARR. The team had grown to approximately 1,600 employees by 2026, up from 150 at the time of the 2019 interview.

Advertiser Campaign Management Software

Demandbase is a B2B marketing technology company that provides account-based marketing (ABM) solutions to businesses. The company was founded in 2005 and is headquartered in San Francisco, California. Demandbase's platform helps businesses identify and target key accounts, engage with them across multiple channels, and measure the effectiveness of their marketing efforts. Their solutions are used by a variety of industries, including technology, financial services, healthcare, and manufacturing. The company has received numerous awards and recognition for its innovative approach to B2B marketing.

Advertiser Campaign Management Software

Metadata is a B2B demand generation platform that automates paid campaign execution across channels including LinkedIn, Facebook, and other social networks for mid-market SaaS companies. The company was founded by Gil Allouche, a former robotics software engineer turned marketer, who identified a gap between the data and technology available to B2B marketers and what was technically possible. Metadata grew its annual recurring revenue from $2 million to $12 million, navigating a near-death stretch in which the company's bank account got down to about $25 before Allouche stabilized the business through aggressive cost cuts, commission-to-equity conversions with the sales team, and a staged financing sequence that moved from $200K of accounts receivable debt to a $300K convertible note, a $2 million raise and $4.5 million right after that. He named no stage, date or investor for any of them, and gave no cumulative funding total. The company competes in a category where at least one rival has raised roughly $400 million, by Allouche's own hedged recollection. Metadata's growth playbooks center on G2 review-site profiles plus buyer-intent data, LinkedIn conversational ads, closed-lost re-engagement campaigns, and B2C social channel arbitrage on platforms such as Facebook, Instagram and Reddit.