How Influ2 CEO Dmitri Lisitski grew Influ2 to $4.3M revenue and 50 customers in 2024.

Influ2 is a contact-level ABM platform that addresses a reality traditional account-based marketing tools ignore: people make decisions, not accounts. Legacy ABM software stops at the account level and nameless personas, leaving go-to-market teams guessing who’s actually interested. Influ2 removes that blind spot by letting you target, engage, and measure impact at the contact level across the entire buying journey. Influ2’s contact-level advertising lets teams define who to target using sales activity, pipeline stages, and any other CRM data your team tracks to align with sales priorities. Deliver ads to just those people across LinkedIn, Facebook, Instagram, Google, Bing, Amazon, and more, and know exactly who saw or engaged with each message. Every impression and click is tied to a named person, without relying on cookies, IP targeting, or form fills (CCPA- and GDPR-compliant). Influ2 also brings contact-level intent into the mix. Marketing and Sales can see which buyers are researching relevant topics through search behavior, third-party content consumption, social activity, and ad engagement. These signals are shown with context (e.g., which topics each person is interested in) and can be pushed directly into sales workflows, so reps know who to prioritize and what to say. In addition to targeting and intent, Influ2 lets teams create contact-level buyer journeys. Marketing can control which ads are shown based on each person’s engagement and sales stage, so every buying group member sees content that reflects where they actually are in the decision process—not where an account score says they should be. Measuring ABM performance is also easier in Influ2. Instead of vague attribution models, Influ2’s reporting makes revenue impact clear by showing how specific contact-level engagements influence pipeline, sales conversion rates, and closed revenue. Influ2 is commonly used by ABM leaders, demand generation teams, growth marketers, and revenue marketers who share ownership of pipeline and revenue. By giving every team access to the same contact-level insights, Influ2 helps Marketing and Sales stay aligned throughout the buying journey. Enterprises and mid-market companies worldwide, including industry leaders such as Capgemini, AppsFlyer, and Hexaware have used Influ2 to bring ABM to the contact level. From pipeline generation and acceleration to customer retention and expansion, Influ2 is the only contact-level ABM platform built for how B2B buying actually happens.

Last updated Oct 17, 2024