The speaker noted that when Keap shifted its focus down market toward startups and solopreneurs, the competitive set expanded by approximately 8.5 times. This figure was stated by the Keap speaker and reflects their characterization of the competitive landscape during that period; it is not a figure confirmed by any competitor. The speaker did not name specific rival companies.
Keap's return to targeting million-dollar small businesses is partly a response to that competitive dynamic, repositioning the company away from the crowded low-end CRM and simple automation market toward a segment where the complexity of customer problems justifies a platform solution with human-assisted onboarding.