Knowbe4 logo
Founded 2011

Knowbe4

2017 Revenue

$60.0M

YOY

Funding

$384.2M

How Knowbe4 hit $60.0M in Revenue with 10K Customers in 2017.

About Knowbe4

KnowBe4 provides Security Awareness Training to help you manage the IT security problems of social engineering, spear phishing and ransomware attacks.

Monthly Revenue

$5.0M

Total Expenses

$5.0M

=
Net Income

-$1.0

Ebidta Margin

0.00%

+
YOY Growth

=
Rule of 40

0


Headquarters

33 North Garden Avenue ClearwaterFloridaUnited States
$Funding$Revenue

Knowbe4 Revenue

In 2017, Knowbe4 revenue run rate hit $60.0M in revenue.

$60.0M

Knowbe4 Valuation and Funding History

Knowbe4 has raised a total of $384.2M.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundAmountTotalValuation
06/07/2019$309.4M
02/27/2019$31.6M
10/19/2017$30.0M
02/22/2017$5.2M
01/19/2016$8.0M

Customers

Knowbe4 has 10K customers.

Lifetime Months

85

×
Monthly ARPU

$526.0

=
Lifetime Dollars

$45.1K


Acquisition Cost

$2.6K

Average Annual Price

$6.3K

$0$6.3K5 month payback period024681012

Churn

Knowbe4 has an annual churn rate of 14.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-14.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

86.00%

Team

Employees

Knowbe4 has 969 employees. They have 286 sales reps that carry a quota, an engineering team of 85 and a marketing team of 36.

201720182019202088.00%▲37.00%▲13.00%▲
DistributionQty

Total Team Size

969

Engineers

85 (9%)

Sales

286 (30%)

Marketing

36 (4%)

CEO/Founder

Stu Sjouwerman

Stu Sjouwerman (pronounced “shower-man”) is the founder and CEO of KnowBe4, Inc., which hosts the world’s most popular integrated Security Awareness Training and Simulated Phishing platform. A serial entrepreneur and data security expert with more than 30 years in the IT industry, Sjouwerman was the co-founder of Inc. 500 company Sunbelt Software, a multiple award-winning anti-malware software company that was acquired 2010. Realizing that the human element of security was being seriously neglected, Sjouwerman decided to help organizations manage the problem of cybercrime social engineering tactics through new school security awareness training and founded KnowBe4.


CEO Q&A

What's your age?

61

Favorite online tool?

Survey Monkey

Favorite book?

Positioning b yAl Reese

Favorite CEO?

Elon Musk

Advice for 20 year old self

That bill gates would go into windows server in 1995


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Frequently Asked Questions about Knowbe4

When was Knowbe4 founded?

Knowbe4 was founded in 2011.


Who is the CEO of Knowbe4?

The CEO of Knowbe4 is Stu Sjouwerman


How many employees does Knowbe4 have?

Knowbe4 has 969 employees.

How much revenue does Knowbe4 generate?

Knowbe4 generates $60.0M in revenue.


How much funding does Knowbe4 have?

Knowbe4 has raised $384.2M.


Where is Knowbe4 headquarters?

Knowbe4 is headquartered at 33 North Garden Avenue ClearwaterFloridaUnited States

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