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Valuation

$22.4M

2021 Revenue

$7.5M

Funding

$0

Team

89

Founded

2001

How MAX Digital CEO Steve Fitzgerald grew MAX Digital to $7.5M revenue with a 89 person team in 2021.

Launched in late 2010, MAX Digital was established to transform the way consumers buy cars.

No other provider has a deeper understanding of the buying process, how it has changed and is changing. We leverage over 1500 live shopping experiments monthly and thousands of live interviews to test and understand every step of the consumer buying journey. Each element of our software suite is designed around delivering what car buyers want, in the way they want it. We serve some of the largest most respected dealership groups in the United States because they have road-tested our services and found our partnership to outperform every other solution on the market in total value: in building the best customer experience, broadest team success, and strongest financial impact.

Last updated

MAX Digital Revenue

In 2021, MAX Digital's revenue reached $7.5M. Since its launch in 2001, MAX Digital has shown consistent revenue growth.

MAX Digital Revenue GrowthReported revenue / ARR by year$0$2M$4M$6M$8M20012003200520072009201120132015201720192021$0$7MSource: GetLatka.com
YearMilestoneQuote
2021MAX Digital Hit $7.5m revenue in April 2021
2001Launched with $0 revenue

MAX Digital Valuation, Funding Rounds

MAX Digital's most recent disclosed valuation is $22.4M.

MAX Digital is a bootstrapped Automotive Software startup. Founded in 2001, MAX Digital has grown to $7.5M in revenue without raising any venture capital or outside funding.

As a self-funded Automotive Software SaaS company, MAX Digital has built its business with no outside investment.

MAX Digital Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120012001 cumulative: $0 • 2001 Founded: $02001 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% SoldQuote

Founder / CEO

Steve Fitzgerald

President at MAX Digital

Q&A

QuestionAnswer
What's your age?-
Favorite online tool?-
Favorite book?-
Favorite CEO?-
Advice for 20 year old self-

Customers

We do not have customer count information for MAX Digital yet.

MAX Digital Employees & Team Size

MAX Digital employs approximately 89 people as of 2026, including 13 sales reps that carry a quota.

MAX Digital Team GrowthReported headcount over time02040608010020012003200520072009201120132015201720192021008989Source: GetLatka.com
YearMilestone
2021Reached 89 employees (April 2021)

Frequently Asked Questions about MAX Digital

What is MAX Digital's revenue?

MAX Digital generates $7.5M in revenue.

Who founded MAX Digital?

MAX Digital was founded by Steve Fitzgerald.

Who is the CEO of MAX Digital?

The CEO of MAX Digital is Steve Fitzgerald.

How much funding does MAX Digital have?

MAX Digital raised $0.

How many employees does MAX Digital have?

MAX Digital has 89 employees.

Where is MAX Digital headquarters?

MAX Digital is headquartered in United States.

Compare MAX Digital to the industry

MAX Digital operates across multiple industries. Browse revenue, funding, and growth data for MAX Digital in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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MAX Digital Revenue 2021: $7.5M ARR, $22.4M Valuation