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United States
Launched in late 2010, MAX Digital was established to transform the way consumers buy cars.
No other provider has a deeper understanding of the buying process, how it has changed and is changing. We leverage over 1500 live shopping experiments monthly and thousands of live interviews to test and understand every step of the consumer buying journey. Each element of our software suite is designed around delivering what car buyers want, in the way they want it. We serve some of the largest most respected dealership groups in the United States because they have road-tested our services and found our partnership to outperform every other solution on the market in total value: in building the best customer experience, broadest team success, and strongest financial impact.
Last updated
In 2021, MAX Digital's revenue reached $7.5M. Since its launch in 2001, MAX Digital has shown consistent revenue growth.
MAX Digital reached a $22.4M valuation in 2025, set during its M&A Offer round.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $22.4M | - |
| Question | Answer |
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| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
We do not have customer count information for MAX Digital yet.
MAX Digital employs approximately 89 people as of 2026, including 13 sales reps that carry a quota.
MAX Digital generates $7.5M in revenue.
MAX Digital was founded by Steve Fitzgerald.
The CEO of MAX Digital is Steve Fitzgerald.
MAX Digital raised $0.
MAX Digital has 89 employees.
MAX Digital is headquartered in United States.
MAX Digital operates across multiple industries. Browse revenue, funding, and growth data for MAX Digital in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$22.4M
2021 Revenue
$7.5M
Funding
$0
Team
89
Founded
2001
| Year | Milestone | Source |
|---|---|---|
| 2021 | MAX Digital Hit $7.5m revenue in April 2021 | |
| 2001 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2021 | Reached 89 employees (April 2021) |
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