2024 Revenue
$1.3M
Customers
396
Funding
$0
YOY
217.7%
Avg ACV
$3.4K
Team
14
Churn
32%
Founded
2018
How Morningscore CEO Karsten Madsen grew Morningscore to $1.3M revenue and 396 customers in 2024.
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Morningscore Revenue
In 2024, Morningscore's revenue reached $1.3M. The company previously reported $420K in 2023. Since its launch in 2018, Morningscore has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | Morningscore Hit $1.3m revenue in October 2024 | |
| 2023 | Morningscore Hit $420k revenue in November 2023 | |
| 2022 | Morningscore Hit $348k revenue in November 2022 | |
| 2021 | Morningscore Hit $312k revenue in November 2021 | |
| 2020 | Morningscore Hit $276k revenue in June 2020 | |
| 2019 | Morningscore Hit $132k revenue in June 2019 | |
| 2018 | Launched with $0 revenue |
Morningscore Valuation, Funding Rounds
Morningscore is a bootstrapped Other Analytics Software startup. Founded in 2018, Morningscore has grown to $1.3M in revenue without raising any venture capital or outside funding.
As a self-funded Other Analytics Software SaaS company, Morningscore has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|
Founder / CEO
Karsten Madsen
Self proclaimed hipster from Denmark. Failed big time with a radio app in 2010. Then built an agency to pay back money - now $2M revenue. Customers had a huge pain understading SEO - now building a tool to fix that pain and make SEO fun.
Q&A
| Question | Answer |
|---|---|
| What's your age? | 31 |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
Morningscore serves 396 customers.
Morningscore Employees & Team Size
Morningscore employs approximately 14 people as of 2026. It serves 396 customers that rely on its solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 14 employees (October 2024) |
| 2023 | Reached 14 employees (November 2023) |
| 2023 | Reached 14 employees (November 2023) |
| 2022 | Reached 13 employees (November 2022) |
| 2021 | Reached 13 employees (November 2021) |
| 2020 | Reached 12 employees (November 2020) |
| 2020 | Reached 12 employees (June 2020) |
| 2020 | Reached 10 employees (June 2020) |
| 2019 | Reached 11 employees (December 2019) |
| 2019 | Reached 6 employees (June 2019) |
Frequently Asked Questions about Morningscore
What is Morningscore's revenue?
Morningscore generates $1.3M in revenue.
Who founded Morningscore?
Morningscore was founded by Karsten Madsen.
Who is the CEO of Morningscore?
The CEO of Morningscore is Karsten Madsen.
How much funding does Morningscore have?
Morningscore raised $0.
How many employees does Morningscore have?
Morningscore has 14 employees.
Where is Morningscore headquarters?
Morningscore is headquartered in Haarlem, Netherlands.
Compare Morningscore to the industry
Morningscore operates across multiple industries. Browse revenue, funding, and growth data for Morningscore in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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