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How Motive CEO Shoaib Makani grew Motive to $549M revenue with a 5494 person team in 2025.

Motive builds technology to improve the safety, productivity and profitability of businesses that power the physical economy.

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Motive Revenue

In 2025, Motive's revenue reached $549M. The company previously reported $230.3M in 2024. Since its launch in 2013, Motive has shown consistent revenue growth.

Motive Revenue GrowthReported revenue / ARR by year$0$125M$250M$375M$500M$625M2013201520172019202120232025$0$157M$549MSource: GetLatka.com
YearMilestone
2025Motive Hit $549m revenue in June 2025
2024Motive Hit $230.3m revenue in October 2024
2022Motive Hit $157.3m revenue in May 2022
2013Launched with $0 revenue

Motive Valuation, Funding Rounds

Motive's most recent disclosed valuation is $2.9B.

Motive has raised $639.3M in total funding across 6 rounds, most recently a $150M Series F round in 2022.

Motive Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$150M$300M$450M$600M$750M2013201520172019202120222013 cumulative: $0 • 2013 Founded: $02015 cumulative: $80M • 2013 Founded: $0 • 2015 Series A: $80M2017 cumulative: $98M • 2013 Founded: $0 • 2015 Series A: $80M • 2017 Series B: $18M2018 cumulative: $148M • 2013 Founded: $0 • 2015 Series A: $80M • 2017 Series B: $18M • 2018 Series C: $50M2019 cumulative: $297M • 2013 Founded: $0 • 2015 Series A: $80M • 2017 Series B: $18M • 2018 Series C: $50M • 2019 Series D: $149M2021 cumulative: $487M • 2013 Founded: $0 • 2015 Series A: $80M • 2017 Series B: $18M • 2018 Series C: $50M • 2019 Series D: $149M • 2021 Series E: $190M2022 cumulative: $637M • 2013 Founded: $0 • 2015 Series A: $80M • 2017 Series B: $18M • 2018 Series C: $50M • 2019 Series D: $149M • 2021 Series E: $190M • 2022 Series F: $150M$637M2013 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold
2022Series F$150M--
2021Series E$190M--
2019Series D$149M--
2018Series C$50M--
2017Series B$18M--
2015Series A$80M--

Motive Employees & Team Size

Motive employs approximately 5.5K people as of 2026, up from 3.5K in 2024.

Motive has 5.5K total employees in different roles and functions and 1.4K sales reps that carry a quota.

Motive Team GrowthReported headcount over time01,2502,5003,7505,0006,2502013201520172019202120232025003,4963,4965,4945,494Source: GetLatka.com
YearMilestone
2025Reached 5.5K employees (November 2025)
2024Reached 3.5K employees (October 2024)
2022Reached 3.5K employees (May 2022)

Founder / CEO

Shoaib Makani

Shoaib Makani is listed as Founder / CEO at Motive.

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Customers

We do not have customer count information for Motive yet.

Frequently Asked Questions about Motive

What is Motive's revenue?

Motive generates $549M in revenue.

Who founded Motive?

Motive was founded by Shoaib Makani.

Who is the CEO of Motive?

The CEO of Motive is Shoaib Makani.

How much funding does Motive have?

Motive raised $639.3M.

How many employees does Motive have?

Motive has 5.5K employees.

Where is Motive headquarters?

Motive is headquartered in San Francisco, California, United States.

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Compare Motive to the industry

Motive operates across multiple industries. Browse revenue, funding, and growth data for Motive in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .