Each Tuesday, we reverse-engineer a real SaaS company's revenue, profit, CAC, funnels, and its top growth tactic.
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Founded 2004
Find 3 competitors in the Other Analytics Software. Compare other SaaS such as Serpstat, BrightEdge and Ahrefs. These Moz competitors have raised $62.2M and together serve more than 51.6K customers and employ over 833 team members.
Other Analytics Software
Serpstat is a Ukrainian website which offers search engine optimization services, such as keyword research and backlink analysis.
Other Analytics Software
BrightEdge is an enterprise search engine optimization and content performance platform founded in 2006 and headquartered in the United States. The company has grown to approximately $100 million in annual revenue over roughly 18 years of operation, building its business with about $50 million in primary capital raised. CEO Jim Yu leads a team of approximately 500 employees organized across four business segments: mid-market, enterprise, international, and channel. The company operates multiple office sites and runs a structured weekly and monthly operating cadence to manage growth and customer retention at scale. BrightEdge raised a $42.8 million Series D round led by Insight Venture Partners in 2013, bringing total disclosed funding to $85.7 million at that time. Yu has described the company as having been built with roughly $50 million in primary capital, reflecting a capital-efficient approach to reaching the $100 million revenue milestone.
Other Analytics Software
Ahrefs is a Singapore-based SEO software company founded in 2010 by Dmytro Gerasymenko. The company offers a suite of tools covering backlink analysis, keyword research, site auditing, and content research, and in 2022 expanded into search with the launch of its own search engine, yep.com. Ahrefs bootstrapped its way from roughly $300,000 in personal seed funds to well over $100 million in annual recurring revenue, a milestone reached in a little over ten years, without taking any venture capital or institutional funding. As of the March 2024 interview, the company reported approximately $149 million in ARR and employed 125 people, including staff working on the search engine. Growth has been driven almost entirely by product quality, word of mouth, a blog and YouTube content strategy that embeds product demonstrations throughout, and a suite of free tools that serve as lead generation. The company did not build a dedicated sales team until it approached $100 million in ARR, and by its own account does not measure most conventional SaaS marketing metrics.
