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Plaid Revenue & Funding (2024)

Provider of a customer experience (CX) platform for digital marketers. The company's CX platform provides a prompt analysis and a real time visualization of web site visitors' behavioral data on a per-person level, to allow marketers to make appropriate communications with each and one of their customers, enabling them to understand their customer deeply and create a better customer experience.

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Plaid Revenue

In 2024, Plaid's revenue reached $66.8M. The company previously reported $8.9M in 2024. Since its launch in 2011, Plaid has shown consistent revenue growth.

Plaid Revenue GrowthReported revenue / ARR over time$0$15M$30M$45M$60M$75M20112013201520172019202120232024$0$4.4M$6.5M$66.8MSource: GetLatka.com
YearMilestoneSource
2024Plaid Hit $66.8m revenue in November 2024
2024Plaid Hit $8.9m revenue in October 2024Estimated
2023Plaid Hit $6.5m revenue in October 2023Estimated
2021Plaid Hit $4.4m revenue in April 2021
2011Launched with $0 revenue

Plaid Valuation, Funding Rounds

Plaid has not publicly disclosed its valuation. The company has raised $33.5M in total funding to date.

Plaid has raised $33.5M in total funding across 4 rounds, with its most recent round in 2019.

Plaid Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$7.5M$0.4$15M$0.6$22.5M$0.8$30M$1$37.5M201120122013201420152016201720182019Source: GetLatka.com
YearRoundAmountValuation% SoldSource
2019Funding round$9.2M--
2018Funding round$18.4M--
2015Funding round$4.6M--
2014Funding round$1.4M--

Founder / CEO

Kurahashi Kenta

CEO

CEO Founder since December 2020 to present.

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Customers

We do not have customer count information for Plaid yet.

Plaid Employees & Team Size

Plaid employs approximately 258 people as of 2026, up from 235 in 2024, including 15 sales reps that carry a quota.

Plaid Team GrowthReported headcount over time0601201802403002011201320152017201920212023202500258258Source: GetLatka.com
YearMilestoneSource
2025Reached 258 employees (November 2025)
2024Reached 235 employees (December 2024)
2024Reached 221 employees (October 2024)
2023Reached 221 employees (October 2023)
2022Reached 196 employees (October 2022)
2021Reached 180 employees (December 2021)
2021Reached 86 employees (April 2021)

Frequently Asked Questions about Plaid

What is Plaid's revenue?

Plaid generates $66.8M in revenue.

Who founded Plaid?

Plaid was founded by Kurahashi Kenta.

Who is the CEO of Plaid?

The CEO of Plaid is Kurahashi Kenta.

How much funding does Plaid have?

Plaid raised $33.5M across 4 rounds.

How many employees does Plaid have?

Plaid has 258 employees.

Where is Plaid headquarters?

Plaid is headquartered in Tokyo, Japan.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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Plaid Revenue, Funding & Growth History (2024)