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Plaid Revenue & Funding (2024)

Plaid generated $66.8M in revenue in 2024.

Provider of a customer experience (CX) platform for digital marketers. The company's CX platform provides a prompt analysis and a real time visualization of web site visitors' behavioral data on a per-person level, to allow marketers to make appropriate communications with each and one of their customers, enabling them to understand their customer deeply and create a better customer experience.

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Plaid Revenue

In 2024, Plaid's revenue reached $66.8M. The company previously reported $8.9M in 2024. Since its launch in 2011, Plaid has shown consistent revenue growth.

Plaid Revenue GrowthReported revenue / ARR over time$0$15M$30M$45M$60M$75M20112013201520172019202120232024$0$4.4M$6.5M$66.8MSource: GetLatka.com
YearMilestoneSource
2024Plaid Hit $66.8m revenue in November 2024Not recorded
2024Plaid Hit $8.9m revenue in October 2024Estimated
2023Plaid Hit $6.5m revenue in October 2023Estimated
2021Plaid Hit $4.4m revenue in April 2021Not recorded
2011Launched with $0 revenue

Plaid Valuation, Funding Rounds

Plaid has not publicly disclosed its valuation. The company has raised $33.5M in total funding to date.

Plaid has raised $33.5M in total funding across 4 rounds, with its most recent round in 2019.

Plaid Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$7.5M$0.4$15M$0.6$22.5M$0.8$30M$1$37.5M201120122013201420152016201720182019Source: GetLatka.com
YearRoundAmountValuation% SoldSource
2019Funding round$9.2M--Not recorded
2018Funding round$18.4M--Not recorded
2015Funding round$4.6M--Not recorded
2014Funding round$1.4M--Not recorded

Founder / CEO

Kurahashi Kenta

CEO

CEO Founder since December 2020 to present.

Plaid Employees & Team Size

Plaid employs approximately 258 people as of 2026, up from 235 in 2024, including 15 sales reps that carry a quota.

Plaid Team GrowthReported headcount over time0601201802403002011201320152017201920212023202500258258Source: GetLatka.com
YearMilestoneSource
2025Reached 258 employees (November 2025)Not recorded
2024Reached 235 employees (December 2024)Not recorded
2024Reached 221 employees (October 2024)Not recorded
2023Reached 221 employees (October 2023)Not recorded
2022Reached 196 employees (October 2022)Not recorded
2021Reached 180 employees (December 2021)Not recorded
2021Reached 86 employees (April 2021)Not recorded

Frequently Asked Questions about Plaid

What is Plaid's revenue?

As of 2024, Plaid generated $66.8M in revenue.

Who founded Plaid?

Plaid was founded by Kurahashi Kenta.

When was Plaid founded?

Plaid was founded in 2011.

Who is the CEO of Plaid?

The CEO of Plaid is Kurahashi Kenta.

How much funding does Plaid have?

Plaid raised $33.5M across 4 rounds.

How many employees does Plaid have?

As of 2025, Plaid had 258 employees.

Where is Plaid headquartered?

Plaid is headquartered in Tokyo, Japan.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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