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Provider of a retail audit and store execution analytics platform intended to deliver unique data to customers. The company's platform measure store execution and collect competitive information via Android and Apple iOS applications for big and small brands, and it also utilizes artificial intelligence to perform image recognition, enabling companies to see what their customers are seeing to improve the consumer experience and grow sales.
Last updated
In 2024, Observa's revenue reached $5.4M. The company previously reported $4M in 2023. Since its launch in 2015, Observa has shown consistent revenue growth.
Observa has not publicly disclosed its valuation. The company has raised $3.4M in total funding to date.
Observa has raised $3.4M in total funding across 5 rounds, with its most recent round in 2020.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2020 | Funding round | $975.4K | - | - | |
| 2020 | Funding round | $883.9K | - | - | |
| 2019 | Funding round | $609.6K |
CEO
The Observa platform delivers AI-directed actions and real-time insights. Brands and retailers use Observa to improve store execution and drive a higher ROI on marketing and sales efforts.
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We do not have customer count information for Observa yet.
Observa employs approximately 36 people as of 2026, up from 35 in 2023, including 1 sales reps that carry a quota.
Observa generates an estimated $5.4M in annual revenue.
Observa was founded by Hugh Holman.
The CEO of Observa is Hugh Holman.
Observa raised $3.4M across 5 rounds.
Observa has 36 employees.
Observa is headquartered in Seattle, Washington, United States.
Observa operates across multiple industries. Browse revenue, funding, and growth data for Observa in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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2024 Revenue
$5.4M(Est.)
Funding
$3.4M
Team
36
Founded
2015
| Year | Milestone | Source |
|---|---|---|
| 2024 | Observa Hit $5.4m revenue in October 2024 | Estimated |
| 2023 | Observa Hit $4m revenue in October 2023 | Estimated |
| 2021 | Observa Hit $3m revenue in April 2021 | |
| 2015 | Launched with $0 revenue |
| - |
| - |
| 2017 | Funding round | $275.5K | - | - |
| 2016 | Funding round | $701.1K | - | - |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 36 employees (December 2024) | |
| 2024 | Reached 35 employees (October 2024) | |
| 2023 | Reached 35 employees (October 2023) | |
| 2022 | Reached 28 employees (October 2022) | |
| 2021 | Reached 31 employees (December 2021) | |
| 2021 | Reached 40 employees (April 2021) |
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