2024 Revenue
$5.4M(Est.)
Funding
$3.4M
Team
36
Founded
2015
Observa Revenue & Funding (2024)
Observa generated an estimated $5.4M in annual revenue in 2024. Source: GetLatka estimate
Provider of a retail audit and store execution analytics platform intended to deliver unique data to customers. The company's platform measure store execution and collect competitive information via Android and Apple iOS applications for big and small brands, and it also utilizes artificial intelligence to perform image recognition, enabling companies to see what their customers are seeing to improve the consumer experience and grow sales.
Last updated
Observa Revenue
In 2024, Observa's revenue reached $5.4M. The company previously reported $4M in 2023. Since its launch in 2015, Observa has shown consistent revenue growth.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Observa Hit $5.4m revenue in October 2024 | Estimated |
| 2023 | Observa Hit $4m revenue in October 2023 | Estimated |
| 2021 | Observa Hit $3m revenue in April 2021 | Not recorded |
| 2015 | Launched with $0 revenue |
Observa Valuation, Funding Rounds
Observa has not publicly disclosed its valuation. The company has raised $3.4M in total funding to date.
Observa has raised $3.4M in total funding across 5 rounds, with its most recent round in 2020.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2020 | Funding round | $975.4K | - | - | Not recorded |
| 2020 | Funding round | $883.9K | - | - | Not recorded |
| 2019 | Funding round | $609.6K | - | - | Not recorded |
| 2017 | Funding round | $275.5K | - | - | Not recorded |
| 2016 | Funding round | $701.1K | - | - | Not recorded |
Founder / CEO
Hugh Holman
CEO
The Observa platform delivers AI-directed actions and real-time insights. Brands and retailers use Observa to improve store execution and drive a higher ROI on marketing and sales efforts.
Observa Employees & Team Size
Observa employs approximately 36 people as of 2026, up from 35 in 2023, including 1 sales reps that carry a quota.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 36 employees (December 2024) | Not recorded |
| 2024 | Reached 35 employees (October 2024) | Not recorded |
| 2023 | Reached 35 employees (October 2023) | Not recorded |
| 2022 | Reached 28 employees (October 2022) | Not recorded |
| 2021 | Reached 31 employees (December 2021) | Not recorded |
| 2021 | Reached 40 employees (April 2021) | Not recorded |
Frequently Asked Questions about Observa
What is Observa's revenue?
As of 2024, Observa generated an estimated $5.4M in annual revenue.
Who founded Observa?
Observa was founded by Hugh Holman.
When was Observa founded?
Observa was founded in 2015.
Who is the CEO of Observa?
The CEO of Observa is Hugh Holman.
How much funding does Observa have?
Observa raised $3.4M across 5 rounds.
How many employees does Observa have?
As of 2024, Observa had 36 employees.
Where is Observa headquartered?
Observa is headquartered in Seattle, Washington, United States.
Compare Observa to the industry
Observa operates across multiple industries. Browse revenue, funding, and growth data for Observa in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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