Observa
2024 Revenue
$5.4M
Funding
$3.4M
YOY
33.6%
Team
36
Founded
2015
How Observa CEO Hugh Holman grew Observa to $5.4M revenue with a 36 person team in 2024.
Provider of a retail audit and store execution analytics platform intended to deliver unique data to customers. The company's platform measure store execution and collect competitive information via Android and Apple iOS applications for big and small brands, and it also utilizes artificial intelligence to perform image recognition, enabling companies to see what their customers are seeing to improve the consumer experience and grow sales.
Last updated
Observa Revenue
In 2024, Observa's revenue reached $5.4M. The company previously reported $4M in 2023. Since its launch in 2015, Observa has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | Observa Hit $5.4m revenue in October 2024 |
| 2023 | Observa Hit $4m revenue in October 2023 |
| 2021 | Observa Hit $3m revenue in April 2021 |
| 2015 | Launched with $0 revenue |
Observa Valuation, Funding Rounds
Observa has not publicly disclosed its valuation. The company has raised $3.4M in total funding to date.
Observa has raised $3.4M in total funding across 5 rounds, with its most recent round in 2020.
| Year | Round | Amount | Valuation | % Sold |
|---|---|---|---|---|
| 2020 | Funding round | $975.4K | - | - |
| 2020 | Funding round | $883.9K | - | - |
| 2019 | Funding round | $609.6K | - | - |
| 2017 | Funding round | $275.5K | - | - |
| 2016 | Funding round | $701.1K | - | - |
Observa Employees & Team Size
Observa employs approximately 36 people as of 2026, up from 35 in 2023.
Observa has 36 total employees in different roles and functions and 1 sales reps that carry a quota.
| Year | Milestone |
|---|---|
| 2024 | Reached 36 employees (December 2024) |
| 2024 | Reached 35 employees (October 2024) |
| 2023 | Reached 35 employees (October 2023) |
| 2022 | Reached 28 employees (October 2022) |
| 2021 | Reached 31 employees (December 2021) |
| 2021 | Reached 40 employees (April 2021) |
Founder / CEO
Hugh Holman
The Observa platform delivers AI-directed actions and real-time insights. Brands and retailers use Observa to improve store execution and drive a higher ROI on marketing and sales efforts.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Observa yet.
Frequently Asked Questions about Observa
What is Observa's revenue?
Observa generates $5.4M in revenue.
Who founded Observa?
Observa was founded by Hugh Holman.
Who is the CEO of Observa?
The CEO of Observa is Hugh Holman.
How much funding does Observa have?
Observa raised $3.4M.
How many employees does Observa have?
Observa has 36 employees.
Where is Observa headquarters?
Observa is headquartered in Seattle, Washington, United States.
People Also Viewed
Zeal
Modern payroll for modern work
treble.ai
Treble.ai is an internet based company.
Resend
Email for developers
LawRank
SEO company for lawyers specializing in organic SEO, PPC and web design helping clients rank for competitive, high-traffic keywords
Echobox
Developer of an artificial intelligence platform intended to help online publishers to share content on social media. The company's platform helps news publishers to maximize their reach on social media by detecting viral content and giving suggestions on which articles to share on social networks at specific times, enabling clients to increase sale and save time.
Graft
Graft is a cloud-native platform that empowers everyone in your organization to wield the most advanced AI techniques to unlock the value of text, images, video, audio, and graphs. No machine learning skills required, no team to hire, and no infrastructure to build or maintain.
Compare Observa to the industry
Observa operates across multiple industries. Browse revenue, funding, and growth data for Observa in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .