2024 Revenue
$5.4M
Funding
$3.4M
YOY
33.6%
Team
36
Founded
2015
How Observa CEO Hugh Holman grew to $5.4M revenue with a 36 person team in 2024.
Provider of a retail audit and store execution analytics platform intended to deliver unique data to customers. The company's platform measure store execution and collect competitive information via Android and Apple iOS applications for big and small brands, and it also utilizes artificial intelligence to perform image recognition, enabling companies to see what their customers are seeing to improve the consumer experience and grow sales.
Last updated
Observa Revenue
In 2024, Observa's revenue reached $5.4M. The company previously reported $4M in 2023. Since its launch in 2015, Observa has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | Observa Hit $5.4m revenue in October 2024 | |
| 2023 | Observa Hit $4m revenue in October 2023 | |
| 2021 | Observa Hit $3m revenue in April 2021 | |
| 2015 | Launched with $0 revenue |
Observa Valuation, Funding Rounds
Observa has not publicly disclosed its valuation. The company has raised $3.4M in total funding to date.
Observa has raised $3.4M in total funding across 5 rounds, with its most recent round in 2020.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|---|---|---|---|---|
| 2020 | Funding round | $975.4K | - | - | |
| 2020 | Funding round | $883.9K | - | - | |
| 2019 | Funding round | $609.6K | - | - | |
| 2017 | Funding round | $275.5K | - | - | |
| 2016 | Funding round | $701.1K | - | - |
Founder / CEO
Hugh Holman
CEO
The Observa platform delivers AI-directed actions and real-time insights. Brands and retailers use Observa to improve store execution and drive a higher ROI on marketing and sales efforts.
Q&A
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|---|---|
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Customers
We do not have customer count information for Observa yet.
Observa Employees & Team Size
Observa employs approximately 36 people as of 2026, up from 35 in 2023, including 1 sales reps that carry a quota.
| Year | Milestone |
|---|---|
| 2024 | Reached 36 employees (December 2024) |
| 2024 | Reached 35 employees (October 2024) |
| 2023 | Reached 35 employees (October 2023) |
| 2022 | Reached 28 employees (October 2022) |
| 2021 | Reached 31 employees (December 2021) |
| 2021 | Reached 40 employees (April 2021) |
Frequently Asked Questions about Observa
What is Observa's revenue?
Observa generates an estimated $5.4M in annual revenue.
Who founded Observa?
Observa was founded by Hugh Holman.
Who is the CEO of Observa?
The CEO of Observa is Hugh Holman.
How much funding does Observa have?
Observa raised $3.4M across 5 rounds.
How many employees does Observa have?
Observa has 36 employees.
Where is Observa headquarters?
Observa is headquartered in Seattle, Washington, United States.
Compare Observa to the industry
Observa operates across multiple industries. Browse revenue, funding, and growth data for Observa in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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