2024 Revenue
$11.9M
Funding
$25M
YOY
26.5%
Team
173
Founded
1996
How PFL CEO Andrew Field grew to $11.9M revenue with a 173 person team in 2024.
PFL is a marketing technology company providing software solutions that help brands use digital intent signals to inform the content and timing of their tactile marketing to improve the ROI of their entire marketing spend.
1-800-930-5088 | [email protected] | www.pfl.com
Read what our customers have to say about us:
"PFL is a great combination of tech and consultative service. They have the tech to easily integrate into your marketing automation and CRM, as well as a team of consultants who help you design the perfect direct mailer for all your needs. I've used them at two companies now, and they always have good ideas on what will get people's attention for your direct mail campaigns."
"PFL is flipping awesome! We use PFL to incorporate direct mail into our multi-channel #FlipMyFunnel event promotions. Our goal is to get the attention of our audience and drive attendance to our events. The direct mail pieces PFL has helped us create, like a giant funnel, definitely demand attention."
Last updated
PFL Revenue
In 2024, PFL's revenue reached $11.9M. The company previously reported $9.4M in 2023. Since its launch in 1996, PFL has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | PFL Hit $11.9m revenue in October 2024 | |
| 2023 | PFL Hit $9.4m revenue in October 2023 | |
| 2021 | PFL Hit $8.6m revenue in April 2021 | |
| 1996 | Launched with $0 revenue |
PFL Valuation, Funding Rounds
PFL has not publicly disclosed its valuation. The company has raised $25M in total funding to date.
PFL has raised $25M in total funding across 1 round, with its most recent round in 2018.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|---|---|---|---|---|
| 2018 | Funding round | $25M | - | - |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for PFL yet.
PFL Employees & Team Size
PFL employs approximately 173 people as of 2026, down from 202 in 2023.
| Year | Milestone |
|---|---|
| 2024 | Reached 173 employees (December 2024) |
| 2024 | Reached 202 employees (October 2024) |
| 2023 | Reached 202 employees (October 2023) |
| 2022 | Reached 222 employees (October 2022) |
| 2021 | Reached 222 employees (December 2021) |
| 2021 | Reached 188 employees (April 2021) |
Frequently Asked Questions about PFL
What is PFL's revenue?
PFL generates $11.9M in revenue.
Who founded PFL?
PFL was founded by Andrew Field.
Who is the CEO of PFL?
The CEO of PFL is Andrew Field.
How much funding does PFL have?
PFL raised $25M.
How many employees does PFL have?
PFL has 173 employees.
Where is PFL headquarters?
PFL is headquartered in Livingston, Montana, United States.
Compare PFL to the industry
PFL operates across multiple industries. Browse revenue, funding, and growth data for PFL in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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