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PFL Revenue & Funding (2024)

PFL generated an estimated $11.9M in annual revenue in 2024. Source: GetLatka estimate

PFL is a marketing technology company providing software solutions that help brands use digital intent signals to inform the content and timing of their tactile marketing to improve the ROI of their entire marketing spend.

1-800-930-5088 | [email protected] | www.pfl.com

Read what our customers have to say about us:

"PFL is a great combination of tech and consultative service. They have the tech to easily integrate into your marketing automation and CRM, as well as a team of consultants who help you design the perfect direct mailer for all your needs. I've used them at two companies now, and they always have good ideas on what will get people's attention for your direct mail campaigns."

"PFL is flipping awesome! We use PFL to incorporate direct mail into our multi-channel #FlipMyFunnel event promotions. Our goal is to get the attention of our audience and drive attendance to our events. The direct mail pieces PFL has helped us create, like a giant funnel, definitely demand attention."

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PFL Revenue

In 2024, PFL's revenue reached $11.9M. The company previously reported $9.4M in 2023. Since its launch in 1996, PFL has shown consistent revenue growth.

PFL Revenue GrowthReported revenue / ARR over time · latest figure estimated$0$3M$6M$9M$12M$15M199619982000200220042006200820102012201420162018202020222024$0$11.9MSource: GetLatka.com
YearMilestoneSource
2024PFL Hit $11.9m revenue in October 2024Estimated
2023PFL Hit $9.4m revenue in October 2023Estimated
2021PFL Hit $8.6m revenue in April 2021Not recorded
1996Launched with $0 revenue

PFL Valuation, Funding Rounds

PFL has not publicly disclosed its valuation. The company has raised $25M in total funding to date.

PFL has raised $25M in total funding across 1 round, with its most recent round in 2018.

PFL Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$6M$0.4$12M$0.6$18M$0.8$24M$1$30M199619982000200220042006200820102012201420162018Source: GetLatka.com
YearRoundAmountValuation% SoldSource
2018Funding round$25M--Not recorded

Q&A

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Customers

We do not have customer count information for PFL yet.

PFL Employees & Team Size

PFL employs approximately 173 people as of 2026, down from 202 in 2023.

PFL Team GrowthReported headcount over time05010015020025019961998200020022004200620082010201220142016201820202022202400173173Source: GetLatka.com
YearMilestoneSource
2024Reached 173 employees (December 2024)Not recorded
2024Reached 202 employees (October 2024)Not recorded
2023Reached 202 employees (October 2023)Not recorded
2022Reached 222 employees (October 2022)Not recorded
2021Reached 222 employees (December 2021)Not recorded
2021Reached 188 employees (April 2021)Not recorded

Frequently Asked Questions about PFL

What is PFL's revenue?

As of 2024, PFL generated an estimated $11.9M in annual revenue.

Who founded PFL?

PFL was founded by Andrew Field.

Who is the CEO of PFL?

The CEO of PFL is Andrew Field.

How much funding does PFL have?

PFL raised $25M across 1 round.

How many employees does PFL have?

As of 2024, PFL had 173 employees.

Where is PFL headquartered?

PFL is headquartered in Livingston, Montana, United States.

Compare PFL to the industry

PFL operates across multiple industries. Browse revenue, funding, and growth data for PFL in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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