Pipedrive logo
Founded 2010


2020 Revenue





How Pipedrive hit $65.0M in Revenue with 30K Customers in 2020.

About Pipedrive

Pipedrive is a cloud-based sales software company with offices in Tallinn and Tartu, Estonia; New York City, New York; Lisbon, Portugal and London, United Kingdom.

Monthly Revenue


$4.4M (0.00%)
Total Expenses


Net Income


Ebidta Margin


YOY Growth

Rule of 40



460 Park Avenue South New YorkNew YorkUnited States

Pipedrive Revenue

In 2020, Pipedrive revenue run rate hit $65.0M in revenue.


Pipedrive Valuation and Funding History

Pipedrive has raised a total of $86.0M.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundAmountTotalValuation


Pipedrive has 30K customers.

Lifetime Months


Monthly ARPU


Lifetime Dollars


Acquisition Cost


Average Annual Price


$0$396.09 month payback period024681012


Pipedrive has an annual churn rate of 36.00%

Churn vs Expansion

Gross Annual Dollar Churn


Annual Dollar Expansion


Net Revenue Retention




Pipedrive has 656 employees. They have 85 sales reps that carry a quota, an engineering team of 206 and a marketing team of 23.


Total Team Size



206 (31%)


85 (13%)


23 (4%)


Timo Rein

Timo Rein, co-founder and CEO of Pipedrive an activity-based simple sales management tool that helps over 60,000 sales teams to get more organised and focused, has 15+ years of experience as a salesman, sales manager and software entrepreneur. Timo is passionate about sales tactics and has always had a knack for reading people. As CEO, Timo is responsible for setting long-term product vision and business-critical strategy goals. While Pipedrive has grown to over 300 employees working from different locations in New York, Lisbon, London and Estonia, Timo is still closely involved in the hiring process of new people and helps to find the best possible professional and personal fit between the new employee, the job or the rest of the team. Prior to founding Pipedrive Timo worked for eleven years as one of the three partners at Vain & Partners, a sales consulting and training company with clientele like PwC, Coca Cola and Nissan. Timo’s goal was to create programs that would help different companies and people sell more, and manage better. Timo worked with about 30-40 companies, and 500 people each year to figure out ways to better sales results in different industries. Timo also considers selling books door-to-door for 3 months in 2000 (in California, US) with Southwestern Comp, crucial to his sales experience that was eventually put to use as the architecture of Pipedrive. He was in top 1% performers among 4,000 sales people and while he never thought he was the type of person who could sell, he pulled off 14-hour-long days, 6 days a week, and 12 weeks in a row. Timo’s first full time job as a university student was a recruiter when he worked for four years interviewing people applying for managerial and specialist positions in different companies. Timo studied psychology at Tartu University, and completed his BA studies in 1999.


What's your age?


Favorite online tool?

Slack, Vibrr, Zoon, Skype

Favorite book?

Turning Pro, Ken RObinson Element, Andy Paul Salesbook, Leadership Formula

Favorite CEO?

Sports Coaches

Advice for 20 year old self

Take Action

Is this your company? Add our badge to your website:

Frequently Asked Questions about Pipedrive

When was Pipedrive founded?

Pipedrive was founded in 2010.

Who is the CEO of Pipedrive?

The CEO of Pipedrive is Timo Rein

How many employees does Pipedrive have?

Pipedrive has 656 employees.

How much revenue does Pipedrive generate?

Pipedrive generates $65.0M in revenue.

How much funding does Pipedrive have?

Pipedrive has raised $86.0M.

Where is Pipedrive headquarters?

Pipedrive is headquartered at 460 Park Avenue South New YorkNew YorkUnited States

View Instantly:

Create a free account to view data on 30,318 SaaS Companies

30,318 companies | Updated Tue Oct 19 2021

GetLatka is the only place to get accurate revenue data on SaaS companies. You'll also see valuations, growth rates, CEO emails and 28 other metrics per company. Signup below to view instantly.

We interview hard-to-reach SaaS founders.


Then take audio data and organize it in charts and excel.