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Developer of a recommendation engine intended to offer personalized shopping experience and deliver compelling product offers. The company's recommendation engine uses data analytics to suggest merchandise that the users might want to buy based on their shopping history, enabling retailers to drive higher conversion by personalizing the experience for individual customers.
Last updated
In 2024, PreciseTarget's revenue reached $4.4M. The company previously reported $1.7M in 2024. Since its launch in 2012, PreciseTarget has shown consistent revenue growth.
PreciseTarget is a bootstrapped Data Science and Machine Learning Platforms startup. Founded in 2012, PreciseTarget has grown to $4.4M in revenue without raising any venture capital or outside funding.
As a self-funded Data Science and Machine Learning Platforms SaaS company, PreciseTarget has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|
CEO
Rob McGovern is the CEO and founder of PreciseTarget, the data science company that's transforming how retailers connect with shoppers. By harnessing AI and machine learning to analyze consumers according to each individual’s taste in apparel, PreciseTarget helps soft-goods retailers and brands solve their sparse data problem and connect shoppers with products and offers that match their particular taste. A serial entrepreneur, Rob is well known for using technology to reshape industries. As founder of Careerbuilder, he pioneered the transformation of the recruitment industry to online, and continued that work as founder and CEO of JobFox. He has appeared widely on television and industry events as a leading voice in both the careers and customer intelligence/data science industries. He is also author of Bring Your A Game, a guide on finding success in career development.
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We do not have customer count information for PreciseTarget yet.
PreciseTarget employs approximately 26 people as of 2026, including 1 sales reps that carry a quota.
PreciseTarget generates $4.4M in revenue.
PreciseTarget was founded by Rob McGovern.
The CEO of PreciseTarget is Rob McGovern.
PreciseTarget is bootstrapped and has not raised outside funding.
PreciseTarget has 26 employees.
PreciseTarget is headquartered in Bethesda, Maryland, United States.
PreciseTarget operates across multiple industries. Browse revenue, funding, and growth data for PreciseTarget in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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2024 Revenue
$4.4M
Funding
$0
Team
26
Founded
2012
| Year | Milestone | Source |
|---|---|---|
| 2024 | PreciseTarget Hit $4.4m revenue in November 2024 | |
| 2024 | PreciseTarget Hit $1.7m revenue in October 2024 | Estimated |
| 2023 | PreciseTarget Hit $1.2m revenue in November 2023 | Estimated |
| 2022 | PreciseTarget Hit $1m revenue in November 2022 | |
| 2021 | PreciseTarget Hit $854.4k revenue in November 2021 | |
| 2021 | PreciseTarget Hit $854.4k revenue in April 2021 | |
| 2020 | PreciseTarget Hit $305.1k revenue in December 2020 | |
| 2012 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 26 employees (October 2024) | |
| 2023 | Reached 26 employees (November 2023) | |
| 2022 | Reached 23 employees (November 2022) | |
| 2021 | Reached 19 employees (November 2021) | |
| 2021 | Reached 19 employees (April 2021) | |
| 2020 | Reached 17 employees (November 2020) |
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