Prodigyrevenue, acquisition & funding
CRM SoftwareUnited StatesFounded 2015
Prodigy was acquired by Upstart. See Upstart's profile →
Prodigy is changing the way dealerships sell cars by digitizing the process to save customers' time while improving trust and satisfaction.
Prodigy revenue
Prodigy's annual revenue was $1.8M in September 2021, its last figure before Upstart bought it (source not recorded).
| As of | Revenue | Source |
|---|---|---|
| Sep 2021 | $1.8M | – |
– source not recorded
Who owns Prodigy
Upstart owns Prodigy. The date and price of the deal are not on record.
Prodigy funding rounds & investors
Prodigy has raised $14.4M across two rounds since 2018. The latest was a $9M Series A in May 2019.
| Date | Round | Raised |
|---|---|---|
| May 2019 | Series A | $9M |
| Feb 2018 | Seed | $5.4M |
| Total raised | $14.4M |
Prodigy CEO, founders & employees
Marty Hu founded Prodigy in 2015 and led it as CEO. Prodigy had 49 employees (December 2020), up from 27 a year earlier.
- Marty HuFounder & CEO
Team mix (Dec 2020): 6 engineers, 20 in sales, 1 in marketing
All 3 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Dec 2020 | 49 | – |
| Jun 2020 | 31 | – |
| Dec 2019 | 27 | – |
Prodigy FAQ
What was Prodigy's revenue?
Before Upstart bought it, Prodigy's annual revenue was $1.8M in September 2021 (source not recorded).
Who owns Prodigy?
Upstart owns Prodigy.
How much funding has Prodigy raised?
Prodigy raised $14.4M across two funding rounds before Upstart bought it. The last was a $9M Series A in May 2019.
How many employees does Prodigy have?
Prodigy had 49 employees in December 2020.
Who founded Prodigy?
Marty Hu founded Prodigy in 2015.
Browse CRM Software
How this page is sourced
Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice.
Updated Aug 10, 2026Data disclaimerReport a correctionClaim this profileRun Prodigy? Join the podcast