Purple Wifi logo
Founded 2013

Purple Wifi

2017 Revenue

$10.6M

YOY

Funding

$13.0M

Overview

About Purple Wifi

Purple WiFi introduced social media logins in the WiFi login process, where a customer has to like or follow or promote the social media page of the retail business to get the access of WiFi and in the process precious customer data also gets captured ...

Monthly Revenue

$880.0K

Total Expenses

$880.0K

=
Net Income

$0.0

Ebidta Margin

0.00%

+
YOY Growth

=
Rule of 40

0


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Purple Wifi CEO Gavin Wheeldon on 06/06/2017.

Watch the podcast


Headquarters

Tweedale Way ChaddertonEnglandUnited Kingdom

Purple Wifi Revenue vs Funding

$Funding$Revenue

Revenue

In 2017, Purple Wifi revenue run rate hit $10.6M in revenue.

$10.6M

Funding History

Purple Wifi has raised $13.0M.

Funding DateRoundTotalValuation
06/06/2017$13.0M

Customers

Purple Wifi has 80K customers.

Lifetime Months

100

×
Monthly ARPU

$11.0

=
Lifetime Dollars

$1.1K


Acquisition Cost

$120.0

Average Annual Price

$132.0

$0$132.011 month payback period024681012

Churn

Purple Wifi has an annual churn rate of 12%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-12.00%

Annual Dollar Expansion

+0.00%

Net Revenue Retention

88.00%

Team

Employees

Purple Wifi has 100 employees..

2017
DistributionQty

Other

100

Engineers

0

Quota Carrying

0

CEO/Founder

Gavin Wheeldon

With over 15 years experience working in technology led or enabled businesses, Gavin has a deep understanding of the impact of technology on the bottom line of an organisation. Having sold his last business, Applied Language Solutions, a global language technology and services business, he set up So Purple Group with the prime focus on building an enterprise guest WiFi system that was end user friendly.


CEO Q&A

What's your age?

40

Favorite online tool?

Insight Squared

Favorite book?

Who moved my cheese

Favorite CEO?

Jack Welch

Advice for 20 year old self

Understanding difference between P&L versus cash flow


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Frequently Asked Questions about Purple Wifi

When was Purple Wifi founded?

Purple Wifi was founded in 2013.


Who is the CEO of Purple Wifi?

The CEO of Purple Wifi is Gavin Wheeldon


How many employees does Purple Wifi have?

Purple Wifi has 100 employees.

How much revenue does Purple Wifi generate?

Purple Wifi generates $10.6M in revenue.


How much funding does Purple Wifi have?

Purple Wifi has raised $13.0M.


Where is Purple Wifi headquarters?

Purple Wifi is headquartered at Tweedale Way ChaddertonEnglandUnited Kingdom

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