Each Tuesday, we reverse-engineer a real SaaS company's revenue, profit, CAC, funnels, and its top growth tactic.
Sign up to access all features
Sign up with GoogleSign up with LinkedInAlready have an account? Log in
GetLatka is trusted by 200k+ founders, researchers, and marketers.
No contracts, cancel at any time
Chadderton, England, United Kingdom
Purple WiFi introduced social media logins in the WiFi login process, where a customer has to like or follow or promote the social media page of the retail business to get the access of WiFi and in the process precious customer data also gets captured
Last updated
In 2017, Purple Wifi's revenue reached $10.6M. Since its launch in 2013, Purple Wifi has shown consistent revenue growth.
Purple Wifi reached a $31.7M valuation in 2025, set during its M&A Offer round.
Purple Wifi has raised $16.2M in total funding across 4 rounds, with its most recent round in 2016.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $31.7M | - | |
| 2016 | Funding round | $3.1M | - | - | |
| 2016 | Funding round | $3.9M |
CEO
With over 15 years experience working in technology led or enabled businesses, Gavin has a deep understanding of the impact of technology on the bottom line of an organisation. Having sold his last business, Applied Language Solutions, a global language technology and services business, he set up So Purple Group with the prime focus on building an enterprise guest WiFi system that was end user friendly.
| Question | Answer |
|---|---|
| What's your age? | 43 |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Purple Wifi serves 80K customers.
Purple Wifi employs approximately 100 people as of 2026. It serves 80K customers that rely on its solutions.
Purple Wifi generates $10.6M in revenue.
Purple Wifi was founded by Gavin Wheeldon.
The CEO of Purple Wifi is Gavin Wheeldon.
Purple Wifi raised $16.2M across 4 rounds.
Purple Wifi has 100 employees.
Purple Wifi is headquartered in Chadderton, England, United Kingdom.
Purple Wifi operates across multiple industries. Browse revenue, funding, and growth data for Purple Wifi in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
Claim this profile
Qobra is an AI-first sales compensation platform founded in 2020 by Antoine Fort (CEO), Axel (CTO)...
Paligo, headquartered in Sweden and founded in 2020, is a Component Content Management System...
Rocket.net is a managed WordPress hosting company founded in 2020 by Ben Gabler, who brings 25...
In-House Health is an AI-powered technical platform for modern nursing teams that transforms the...
Valuation
$31.7M
2017 Revenue
$10.6M
Customers
80K
Funding
$16.2M
Avg ACV
$132
Team
100
Founded
2013
| Year | Milestone | Source |
|---|---|---|
| 2017 | Purple Wifi Hit $10.6m revenue in June 2017 | |
| 2013 | Launched with $0 revenue |
| - |
| - |
| 2016 | Funding round | $4.2M | - | - |
| 2015 | Funding round | $5M | - | - |
| Year | Milestone | Source |
|---|---|---|
| 2017 | Reached 100 employees (June 2017) |
If you're the CEO and would like to join the podcast, please DM Nathan Latka on LinkedIn.
