Purple WiFi introduced social media logins in the WiFi login process, where a customer has to like or follow or promote the social media page of the retail business to get the access of WiFi and in the process precious customer data also gets captured ...
Latka collected this data by interviewing Purple Wifi CEO Gavin Wheeldon on 06/06/2017.
In 2017, Purple Wifi revenue run rate hit $10.6M in revenue.
Purple Wifi has raised $13.0M.
Purple Wifi has 80K customers.
Purple Wifi has an annual churn rate of 12%
Churn vs Expansion
Purple Wifi has 100 employees..
With over 15 years experience working in technology led or enabled businesses, Gavin has a deep understanding of the impact of technology on the bottom line of an organisation. Having sold his last business, Applied Language Solutions, a global language technology and services business, he set up So Purple Group with the prime focus on building an enterprise guest WiFi system that was end user friendly.
Who moved my cheese
Understanding difference between P&L versus cash flow
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Purple Wifi was founded in 2013.
The CEO of Purple Wifi is Gavin Wheeldon
Purple Wifi has 100 employees.
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