Each Tuesday, we reverse-engineer a real SaaS company's revenue, profit, CAC, funnels, and its top growth tactic.
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Founded 2016
Find 3 competitors in the Revenue Operations & Intelligence (RO&I) Software. Compare other SaaS such as Substack Inc, Kit (Formerly Convertkit) and Beehiiv. These Rova competitors have raised $167M and together serve more than 569K customers and employ over 2.9K team members.
Revenue Operations & Intelligence (RO&I) Software
SimpleFuture is a start-up based out of Harvard's innovation lab. Our focus is discovering ways that we can improve the financial futures of people.
Revenue Operations & Intelligence (RO&I) Software
ConvertKit.com, an email marketing automation software company that helps creators and small business owners grow their audiences and turn their passions into a livelihood. ConvertKit provides a range of email marketing tools such as email automation, landing pages, and sign-up forms that enable creators to engage their audience and build their email list. The company is focused on serving bloggers, podcasters, YouTubers, and other digital creators, and is known for its ease of use and personalized customer support.
Revenue Operations & Intelligence (RO&I) Software
Beehiiv is a SaaS platform and ad network for newsletter publishers, founded in 2021 by Tyler Denk and two co-founders. The company enables content creators and businesses to send email, grow their audiences, and monetize through three revenue streams: a subscription SaaS fee, an ad network, and a boost co-registration network. As of June 2024, Beehiiv reported approximately $1.2 million to $1.4 million in total monthly revenue, with SaaS MRR of $850,000 to $900,000 and the ad network contributing several hundred thousand dollars per month. The platform had 20,000 active publishers as of the interview date, defined as senders who sent at least one email in the prior 30 days. Those publishers collectively reach roughly 150 million unique subscribers, and the platform delivers approximately 1.3 billion emails per month. Beehiiv raised a $33 million Series B led by NEA in March 2024 at a $225 million valuation, bringing total funding to approximately $49.7 million. Denk, who previously served as a growth engineer at Morning Brew and helped scale that business to $20 million in revenue before its $75 million acquisition, began coding Beehiiv in late 2020 and launched publicly in November 2021. The company is fully remote and, as of the interview, was targeting $1 million in monthly SaaS MRR as its near-term milestone.
