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SearchPilot is an A/B Testing Software company based in London, founded in 2020.

searchpilot.comLinkedInUpdated Aug 10, 2026
Annual revenue
$2.5M
Sep 2025EST
Employees
23
Mar 2024

SearchPilot revenue

SearchPilot has not published its revenue. GetLatka estimates it at about $2.5M a year (September 2025).

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$1M
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$2.5M
20202021–242025
ReportedEstimateFounded 2020 at $0; every reading has its own bar
As ofRevenueSource
Sep 2025$2.5MESTGetLatka estimate

SearchPilot competitors

SearchPilot competes most directly with Ahrefs.

CompanyRevenueEmployeesCustomersFounded
Ahrefs$100M14750K2010
SearchPilot$2.5M23–2020

SearchPilot CEO, founders & employees

Will Critchlow founded SearchPilot in 2020 and runs it as CEO. SearchPilot had 23 employees (March 2024, LinkedIn).

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23
2024
ReportedOne figure per year; a reported figure wins over an estimate

SearchPilot FAQ

What is SearchPilot's revenue?

GetLatka estimates SearchPilot's revenue at about $2.5M a year (September 2025). The company hasn't published its own figure.

How many employees does SearchPilot have?

SearchPilot had 23 employees in March 2024, according to LinkedIn.

Who is the CEO of SearchPilot?

Will Critchlow is the CEO of SearchPilot and founded the company in 2020.

Who founded SearchPilot?

Will Critchlow founded SearchPilot in 2020.

How this page is sourced

1 from public sources · 1 estimate. Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice.

Updated Aug 10, 2026Data disclaimerReport a correctionClaim this profileRun SearchPilot? Join the podcast