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ServiceNow

Santa Clara, California, United States

Valuation

$2B

2024 Revenue

$9.5B

Customers

8.4K

Funding

$737.1M

YOY

5.6%

Avg ACV

$1.1M

Team

32.8K

Profits

$1

How ServiceNow CEO Bill Mcdermott grew ServiceNow to $9.5B revenue and 8.4K customers in 2024.

ServiceNow is a provider of cloud-based services that automate enterprise information technology operations. The company develops, implements and supports a suite of on-demand information technology service management products offered via the internet and software as a service. It also provides information technology operation management solutions covering service mapping, delivery and assurance solutions, business management solutions such as financial management, project portfolio suite, vendor performance management and performance analytics, as well as governance, risk and compliance and application development services. The company continues to grow by making periodic small acquisitions.

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ServiceNow Revenue

In 2024, ServiceNow's revenue reached $9.5B. The company previously reported $9B in 2023. Since its launch in 2004, ServiceNow has shown consistent revenue growth.

ServiceNow Revenue GrowthReported revenue / ARR by year$0$2B$4B$6B$8B$10B20042006200820102012201420162018202020222024$0$43M$244M$683M$1B$3B$5B$7B$9BSource: GetLatka.com
YearMilestone
2024ServiceNow Hit $9.5b revenue in December 2024Source
2023ServiceNow Hit $9b revenue in January 2023
2022ServiceNow Hit $7.3b revenue in January 2022
2021ServiceNow Hit $5.9b revenue in January 2021
2020ServiceNow Hit $4.5b revenue in December 2020
2020ServiceNow Hit $4.5b revenue in January 2020
2019ServiceNow Hit $3.5b revenue in January 2019
2018ServiceNow Hit $2.6b revenue in January 2018
2017ServiceNow Hit $1.9b revenue in January 2017
2016ServiceNow Hit $1.4b revenue in January 2016
2015ServiceNow Hit $1b revenue in January 2015
2014ServiceNow Hit $682.6m revenue in January 2014
2012ServiceNow Hit $243.7m revenue in January 2012
2010ServiceNow Hit $43.3m revenue in January 2010
2004Launched with $0 revenue

ServiceNow Valuation, Funding Rounds

ServiceNow reached a $2B valuation in 2012.

ServiceNow has raised $737.1M in total funding across 9 rounds, with its most recent round in 2012.

ServiceNow Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$500M$1B$2B$2B$3B2004200520062007200820092010201120122004 cumulative: $0 • 2004 Founded: $02005 cumulative: $3M • 2004 Founded: $0 • 2005 Series A: $3M @ $3M valuation2006 cumulative: $8M • 2004 Founded: $0 • 2005 Series A: $3M @ $3M valuation • 2006 Series B: $5M @ $7M valuation2009 cumulative: $14M • 2004 Founded: $0 • 2005 Series A: $3M @ $3M valuation • 2006 Series B: $5M @ $7M valuation • 2009 Private Equity Round: $6M @ $61M valuation2009 cumulative: $55M • 2004 Founded: $0 • 2005 Series A: $3M @ $3M valuation • 2006 Series B: $5M @ $7M valuation • 2009 Private Equity Round: $6M @ $61M valuation • 2009 Venture Round: $41M2012 cumulative: $73M • 2004 Founded: $0 • 2005 Series A: $3M @ $3M valuation • 2006 Series B: $5M @ $7M valuation • 2009 Private Equity Round: $6M @ $61M valuation • 2009 Venture Round: $41M • 2012 Private Equity Round: $18M2012 cumulative: $84M • 2004 Founded: $0 • 2005 Series A: $3M @ $3M valuation • 2006 Series B: $5M @ $7M valuation • 2009 Private Equity Round: $6M @ $61M valuation • 2009 Venture Round: $41M • 2012 Private Equity Round: $18M • 2012 Private Equity Round: $11M2012 cumulative: $135M • 2004 Founded: $0 • 2005 Series A: $3M @ $3M valuation • 2006 Series B: $5M @ $7M valuation • 2009 Private Equity Round: $6M @ $61M valuation • 2009 Venture Round: $41M • 2012 Private Equity Round: $18M • 2012 Private Equity Round: $11M • 2012 Funding round: $52M @ $189M valuation2012 cumulative: $345M • 2004 Founded: $0 • 2005 Series A: $3M @ $3M valuation • 2006 Series B: $5M @ $7M valuation • 2009 Private Equity Round: $6M @ $61M valuation • 2009 Venture Round: $41M • 2012 Private Equity Round: $18M • 2012 Private Equity Round: $11M • 2012 Funding round: $52M @ $189M valuation • 2012 Funding round: $210M @ $2B valuation2012 cumulative: $737M • 2004 Founded: $0 • 2005 Series A: $3M @ $3M valuation • 2006 Series B: $5M @ $7M valuation • 2009 Private Equity Round: $6M @ $61M valuation • 2009 Venture Round: $41M • 2012 Private Equity Round: $18M • 2012 Private Equity Round: $11M • 2012 Funding round: $52M @ $189M valuation • 2012 Funding round: $210M @ $2B valuation • 2012 Funding round: $392M$737M2004 Founded: $0 valuation2005 Series A: $3M valuation2006 Series B: $7M valuation2009 Private Equity Round: $61M valuation2012 Funding round: $189M valuation2012 Funding round: $2B valuation$2BSource: GetLatka.com
YearRoundAmountValuation% Sold
2012Funding round$392M--
2012Funding round$209.7M$2B11%
2012Funding round$51.6M$189.5M27%
2012Private Equity Round$11M--
2012Private Equity Round$17.9M--
2009Venture Round$41.4M--
2009Private Equity Round$6M$60.9M10%
2006Series B$5M$7.5M67%
2005Series A$2.5M$3.5M72%

ServiceNow Employees & Team Size

ServiceNow employs approximately 32.8K people as of 2026, up from 26.3K in 2024.

ServiceNow has 32.8K total employees in different roles and functions and 2K sales reps that carry a quota. They have 8.4K customers that rely on the company's solutions.

ServiceNow Team GrowthReported headcount over time07,50015,00022,50030,00037,5002004200620082010201220142016201820202022202420250032,80032,800Source: GetLatka.com
YearMilestone
2025Reached 32.8K employees (August 2025)
2024Reached 26.3K employees (December 2024)
2023Reached 22.7K employees (January 2023)
2022Reached 20.4K employees (January 2022)
2021Reached 16.9K employees (January 2021)
2020Reached 14.6K employees (December 2020)
2019Reached 10.4K employees (January 2019)
2018Reached 8.2K employees (January 2018)
2017Reached 6.2K employees (January 2017)
2016Reached 4.8K employees (January 2016)
2015Reached 3.7K employees (January 2015)
2014Reached 2.8K employees (January 2014)
2013Reached 1.8K employees (January 2013)

Founder / CEO

Bill Mcdermott

Bill Mcdermott is listed as Founder / CEO at ServiceNow.

Contact via Linkedin

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Customers

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Frequently Asked Questions about ServiceNow

What is ServiceNow's revenue?

ServiceNow generates $9.5B in revenue.

Who founded ServiceNow?

ServiceNow was founded by Bill Mcdermott.

Who is the CEO of ServiceNow?

The CEO of ServiceNow is Bill Mcdermott.

How much funding does ServiceNow have?

ServiceNow raised $737.1M.

How many employees does ServiceNow have?

ServiceNow has 32.8K employees.

Where is ServiceNow headquarters?

ServiceNow is headquartered in Santa Clara, California, United States.

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Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .