2024 Revenue
$1.8M
Customers
50K
Funding
$1M
YOY
116.9%
Avg ACV
$37
Team
57
Founded
2012
How Smile.io CEO Mike Rossi grew to $1.8M revenue and 50K customers in 2024.
Developer of eCommerce customer loyalty software designed to build points based loyalty programs. The company's software provides a user-friendly system for merchants to create point programs and deliver online and in-store rewards to their customers, enabling merchants to offer effective customer loyalty programs to their customers and grow with profitability.
Last updated
Smile.io Revenue
In 2024, Smile.io's revenue reached $1.8M. The company previously reported $848.2K in 2023. Since its launch in 2012, Smile.io has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | Smile.io Hit $1.8m revenue in October 2024 | |
| 2023 | Smile.io Hit $848.2k revenue in December 2023 | |
| 2021 | Smile.io Hit $4.2m revenue in April 2021 | |
| 2012 | Launched with $0 revenue |
Smile.io Valuation, Funding Rounds
Smile.io has not publicly disclosed its valuation. The company has raised $1M in total funding to date.
Smile.io has raised $1M in total funding across 1 round, with its most recent round in 2012.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|---|---|---|---|---|
| 2012 | Funding round | $1M | - | - |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
Smile.io serves 50K customers.
Smile.io Employees & Team Size
Smile.io employs approximately 59 people as of 2026, down from 62 in 2023. It serves 50K customers that rely on its solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 57 employees (October 2024) |
| 2024 | Reached 59 employees (October 2024) |
| 2023 | Reached 62 employees (December 2023) |
| 2023 | Reached 11 employees (December 2023) |
| 2023 | Reached 11 employees (July 2023) |
| 2022 | Reached 71 employees (December 2022) |
| 2022 | Reached 66 employees (December 2022) |
| 2021 | Reached 65 employees (December 2021) |
| 2021 | Reached 47 employees (April 2021) |
Frequently Asked Questions about Smile.io
What is Smile.io's revenue?
Smile.io generates an estimated $1.8M in annual revenue.
Who founded Smile.io?
Smile.io was founded by Mike Rossi.
Who is the CEO of Smile.io?
The CEO of Smile.io is Mike Rossi.
How much funding does Smile.io have?
Smile.io raised $1M across 1 round.
How many employees does Smile.io have?
Smile.io has 57 employees.
Where is Smile.io headquarters?
Smile.io is headquartered in Waterloo, Ontario, Canada.
Compare Smile.io to the industry
Smile.io operates across multiple industries. Browse revenue, funding, and growth data for Smile.io in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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