Latka logo

2024 Revenue

$1.8M

Customers

50K

Funding

$1M

YOY

116.9%

Avg ACV

$37

Team

57

Founded

2012

How Smile.io CEO Mike Rossi grew Smile.io to $1.8M revenue and 50K customers in 2024.

Developer of eCommerce customer loyalty software designed to build points based loyalty programs. The company's software provides a user-friendly system for merchants to create point programs and deliver online and in-store rewards to their customers, enabling merchants to offer effective customer loyalty programs to their customers and grow with profitability.

Last updated

Smile.io Revenue

In 2024, Smile.io's revenue reached $1.8M. The company previously reported $848.2K in 2023. Since its launch in 2012, Smile.io has shown consistent revenue growth.

Smile.io Revenue GrowthReported revenue / ARR by year$0$1M$2M$3M$4M$5M2012201420162018202020222024$0$4M$2MSource: GetLatka.com
YearMilestoneQuote
2024Smile.io Hit $1.8m revenue in October 2024
2023Smile.io Hit $848.2k revenue in December 2023
2021Smile.io Hit $4.2m revenue in April 2021
2012Launched with $0 revenue

Smile.io Valuation, Funding Rounds

Smile.io has not publicly disclosed its valuation. The company has raised $1M in total funding to date.

Smile.io has raised $1M in total funding across 1 round, with its most recent round in 2012.

Smile.io Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)$0$250K$500K$750K$1M$1M20122012 cumulative: $1M • 2012 Funding round: $1M$1MSource: GetLatka.com
YearRoundAmountValuation% SoldQuote
2012Funding round$1M--

Founder / CEO

Mike Rossi

Mike Rossi is listed as Founder / CEO at Smile.io.

Q&A

QuestionAnswer
What's your age?-
Favorite online tool?-
Favorite book?-
Favorite CEO?-
Advice for 20 year old self-

Customers

Smile.io serves 50K customers.

Smile.io Employees & Team Size

Smile.io employs approximately 57 people as of 2026, down from 62 in 2023. It serves 50K customers that rely on its solutions.

Smile.io Team GrowthReported headcount over time015304560752012201420162018202020222024005959Source: GetLatka.com
YearMilestone
2024Reached 57 employees (October 2024)
2024Reached 59 employees (October 2024)
2023Reached 62 employees (December 2023)
2023Reached 11 employees (December 2023)
2023Reached 11 employees (July 2023)
2022Reached 71 employees (December 2022)
2022Reached 66 employees (December 2022)
2021Reached 65 employees (December 2021)
2021Reached 47 employees (April 2021)

Frequently Asked Questions about Smile.io

What is Smile.io's revenue?

Smile.io generates $1.8M in revenue.

Who founded Smile.io?

Smile.io was founded by Mike Rossi.

Who is the CEO of Smile.io?

The CEO of Smile.io is Mike Rossi.

How much funding does Smile.io have?

Smile.io raised $1M.

How many employees does Smile.io have?

Smile.io has 57 employees.

Where is Smile.io headquarters?

Smile.io is headquartered in Waterloo, Ontario, Canada.

Compare Smile.io to the industry

Smile.io operates across multiple industries. Browse revenue, funding, and growth data for Smile.io in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

Claim this profile

People Also Viewed

MishiPay logo

MishiPay

Developer of a mobile self-checkout technology designed to make online payments. The company's technology allows shoppers to pick up a product they wish to buy, scan the barcode and automatically pay with their phone, enabling shoppers to make secure cashless payments via a virtual mobile payment platform and save time by not waiting in queues.

DocLens.ai logo

DocLens.ai

Agentic AI Workflow for Complex Claims and Legal

Treiner logo

Treiner

TREINER (treiner.com.au) is an Australian & New Zealand based holistic football coach booking marketplace offering a vast range of coaches in different fields & specialisations at locations, budget and experience to suit football players of all ages and abilities, whether you are a young player starting out, a youth player looking to move to the next level or a professional player looking for some specialist unbiased and objective training and feedback away from a club environment to help you gain your next contract.

Apex Loyalty logo

Apex Loyalty

Loyalty isn’t about points. It’s about impact. Apex Loyalty is the Loyalty-Driven Growth Platform, designed to help brands influence every buying decision by engineering behavior through smart, measurable incentives. We don’t build programs. We build systems that drive the right actions and reward them meaningfully, with revenue growth as the outcome. 🧠 Three key layers we focus on: 1. Outcome: Drive incremental sales, reduce missed opportunities, and strengthen engagement where it matters most. 2. Enabler: Use incentive automation, behavioral targeting, and gamified campaigns to guide decision-making across every audience. 3. Impact: Achieve real behavior change — from point-of-sale reps to end-users, from sales teams to distributors. ⚡️ And the impact is fast. Apex Loyalty delivers measurable ROI in weeks. Brands have seen up to 40% uplift in sales by creating customer-level business targets, time-limited campaigns, and tailored reward mechanics! When incentives are designed right, revenue becomes repeatable. And loyalty becomes the signal that it’s working. 💡 Solutions • Channel Loyalty Platform: Motivate trade partners and sales points with performance-based incentives. • Consumer Loyalty Platform: Boost repeat purchases and LTV with personalized reward journeys. • Loyalty as a Platform: Drive internal performance through smart incentives for your sales, ops, or field teams. • Loyalty-Driven eB2B Ordering: Embed incentives into the digital ordering flow to increase adoption and order frequency. Built on Salesforce. Delivered your way. Full stack or Headless. Apex Loyalty adapts you. 🌍 Trusted by: PepsiCo, Haleon, Suntory Global Spirits, Daikin, BAT, Bridgestone, Royal Canin, SAB Miller, and more. 🐾 Inspired by Saint Bernards We walk alongside our clients. Loyal, resilient, purpose-driven, and equipped for any challenge. Apex Loyalty is built to help brands reach their growth summit, and stay there.

Myko AI logo

Myko AI

Myko helps sellers get data in and out of their CRM from anywhere. An intelligent AI agent for your sales org.

Konnectinsights logo

Konnectinsights

Best Social Media Tools - Konnect Insights, a 4 in 1 social media tool that effectively manage social listening, analytics, CRM & ORM management for brands.

Smile.io Revenue 2024: $1.8M ARR, $1M Raised