Britton named Qualtrics and SurveyMonkey, which rebranded as Momentive, as Suzy's two primary competitors. He described Qualtrics as having set the gold standard for online market research, noting that Qualtrics built its business from universities upward while Suzy entered the market targeting large enterprises directly. Britton said Suzy's ambition when it started was to become the next Qualtrics.
Regarding Momentive, Britton said, according to his characterization and not as a company-confirmed figure, that the firm has faced struggles related to its capital structure and difficulty moving upmarket into enterprise. Britton added that he does not spend significant time tracking competitor product roadmaps, preferring to focus on Suzy's own conversion ratios and year-over-year growth metrics. No financial figures for either competitor were provided by Britton as confirmed data points for those companies.