Survey SoftwareGhent, BelgiumFounded 2020CEO Marie Martens
Tally Forms is a bootstrapped form-builder company headquartered in Belgium, founded by Marie Martens and Philip (co-founder and technical lead).
Tally Forms' annual revenue was $4M in October 2025 (LinkedIn). That is up 111% from $1.9M a year earlier. Tally Forms is #649 on the Latka Top, level with 12 others. The Latka Top ranks the 1,368 companies Nathan Latka has interviewed by revenue.
Nathan Latka has interviewed Tally Forms once, speaking with Marie Martens. Each figure links to the second it was said.
Watch: How Tally Forms Bootstrapped to $50K MRR with a Team of 4 (Interview with Co-Founder Marie Martens)March 2023 · Marie Martens, Co-Founder
Growth tactics they described: Powered ByWatch at 13:10Founder BrandWatch at 6:54Product Hunt LaunchWatch at 8:57Cold OutreachWatch at 5:40
Tally Forms competes most directly with monday.com, SurveyMonkey, Jotform, Typeform and 3 others.
| Company | Revenue | Employees | Customers | Founded |
|---|---|---|---|---|
 monday.com | $1.2B | 1,688 | 59.2K | 2012 |
 SurveyMonkey | $380M | 1,363 | – | – |
 Jotform | $144.9M | 500 | 500K | 2006 |
 Typeform | $80M | 728 | 125K | 2012 |
 Formstack | $35.6M | 238 | 32K | 2006 |
 Cognito, LLC | $5.1M | 51 | – | 2013 |
| Tally Forms | $4M | 34 | 150K | 2020 |
 Paperform | $3.5M | 16 | – | 2016 |
#104 of 359 Survey Software companies by revenue · category median $2.5M · See the ranking
Marie Martens founded Tally Forms in 2020 and runs it as CEO. Tally Forms had 34 employees (October 2024, LinkedIn).
| As of | Employees | Source |
|---|---|---|
| Oct 2024 | 34 | |
| Mar 2023 | 4 | Interview |
| Dec 2022 | 7 |
Tally Forms' annual revenue was $4M in October 2025, according to LinkedIn.
Tally Forms had 34 employees in October 2024, according to LinkedIn.
Marie Martens is the CEO of Tally Forms and founded the company in 2020. Nathan Latka interviewed Marie Martens in March 2023.
Marie Martens founded Tally Forms in 2020.
2 said on camera · 9 from public sources. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice. The Latka Top ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.
Updated Oct 3, 2026Data disclaimerReport a correctionClaim this profile
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