Tally Forms Revenue (2025)

Tally Forms generated $4M in revenue in 2025.

Tally Forms reached approximately $600,000 in annualized revenue as of early 2023, generated entirely through its Tally Pro subscription at $29 per month. With roughly 80,000 free users and a 3% free-to-paid conversion rate, the company had approximately 2,000 paying subscribers at the time of the interview.

Tally Forms had more than 80,000 free users worldwide as of early 2023. Approximately 3% of those free users, or roughly 2,000 people, had converted to paying Tally Pro subscribers at the time of the interview.

Tally Pro is priced at $29 per month and is structured as a simple monthly subscription. The paid tier bundles features including removal of the Tally branding, custom domains, and team collaboration. The free tier includes unlimited forms, unlimited submissions, and access to all core form-building and integration features with no volume-based paywall. By contrast, Martens noted that competitors Typeform and Jotform impose a paywall after 10 submissions on their free tiers.

Tally operates a freemium monthly subscription model. Revenue is generated exclusively through Tally Pro at $29 per month. The free tier is intentionally broad, covering unlimited forms and submissions, to drive product-led growth through word-of-mouth and the viral "Powered By Tally" badge displayed on every free-tier form. Because forms are shared with respondents, each form submission exposes the Tally brand to a new potential user, creating an organic acquisition loop.

The free-to-paid conversion rate was stated at approximately 3% as of early 2023. With roughly 2,000 paying users at $29 per month, implied monthly recurring revenue is approximately $58,000, consistent with the $600,000 annualized revenue figure Martens cited. Gross margin, churn, LTV, CAC, burn rate, and runway were not discussed in the interview. Profitability was not explicitly confirmed, though Martens described the company as bootstrapped with no outside funding, implying the business is at minimum self-sustaining. The company uses Make (a Zapier alternative) to automate workflows such as discount application processing for startups and nonprofits.

Tally had a team of four people as of early 2023, up from two founders at launch. The two hires added to the founding team were Richard, a customer success hire based in Germany, and Ahmed, an engineer based in Egypt. Philip serves as the sole engineer on the founding side. Martens described the move from two to three people as the company's first hire, which she characterized as a significant milestone for a small bootstrapped team.